Chickens? Dancing? A Kentucky-Fried-themed rap? Throw them all together and you’ve got yourself the most complained about ad of 2017. Of the 30,000 complaints made to the UK’s advertising watchdog, the Advertising Standards Authority, last year, 755 of those were about KFC’s ‘The Whole Chicken’, seeing it top the chart for the second time after … Continue reading KFC’s dancing chicken most complained about ad of 2017
Bud Light is channeling "Game of Thrones" in a new ad that tries to bring back the frivolous, funny marketing that propelled the brand in its heyday. The spot by Wieden & Kennedy marks the first of several upcoming humorous ads for the nation's largest brew, which in recent years has struggled to find the … Continue reading Bud Light Tries to Resurrect Its Punchline Personality in Ad Evoking ‘Game of Thrones’
Chili's Grill & Bar has hired O'Keefe Reinhard & Paul for a major marketing project as the chain tries to reverse recent trends, Ad Age has learned. Chili's is no longer working on creative projects with Hill Holliday, which was its agency of record for almost a decade, though Hill Holliday appears to still be … Continue reading Chili’s Picks O’Keefe Reinhard & Paul for Campaign as It Seeks a Rebound
Broadcast ads are few and far between, with analysts saying there are far better ways to reach today's consumers. TV viewers in the San Antonio, TX area have almost certainly seen H-E-B commercials over the years that feature some of the NBA’s San Antonio Spurs —including All-Stars like Manu Ginobili, Tim Duncan and Pau Gasol—talking about the … Continue reading Why have grocery stores changed the channel on TV advertisements?
Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London's Selfridges. But now it has gone even further -- in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.
The investment, which extends through 2020, is a bet that Anheuser-Busch can push into new categories without neglecting its core business: traditional beer brands. Striking that balance will be key to the company's future, Anheuser-Busch Chief Executive Officer Joao Castro Neves said in an interview.