Bud Light Tries to Resurrect Its Punchline Personality in Ad Evoking ‘Game of Thrones’

Bud Light is channeling “Game of Thrones” in a new ad that tries to bring back the frivolous, funny marketing that propelled the brand in its heyday. The spot by Wieden & Kennedy marks the first of several upcoming humorous ads for the nation’s largest brew, which in recent years has struggled to find the right tone to appeal to today’s drinkers.

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The new ad is called “Banquet” and debuted ahead of this weekend’s “Game of Thrones” season finale. It shows people presenting a king and queen with increasing quantities of Bud Light. After one man makes the mistake of attempting to please the royals with a “spiced honey mead wine,” he is banished to the “pit of misery.” Throughout the ad, the made-up phrase “Dilly, Dilly” acts as a medieval version of “cheers.”

Read more at Creativity-Online: http://creativity-online.com/work/bud-light-banquet/52543

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Chili’s Picks O’Keefe Reinhard & Paul for Campaign as It Seeks a Rebound

Chili’s Grill & Bar has hired O’Keefe Reinhard & Paul for a major marketing project as the chain tries to reverse recent trends, Ad Age has learned.

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Chili’s is no longer working on creative projects with Hill Holliday, which was its agency of record for almost a decade, though Hill Holliday appears to still be handling some media work for the brand.

Read more at Ad Age: http://adage.com/article/agency-news/chili-s-picks-o-keefe-reinhard-paul-project/309834/

Why have grocery stores changed the channel on TV advertisements?

Broadcast ads are few and far between, with analysts saying there are far better ways to reach today’s consumers.

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TV viewers in the San Antonio, TX area have almost certainly seen H-E-B commercials over the years that feature some of the NBA’s San Antonio Spurs —including All-Stars like Manu Ginobili, Tim Duncan and Pau Gasol—talking about the Texas-based grocer’s products, preparing foods and praising produce.

Read more at FoodDive.com: http://www.fooddive.com/news/grocery–why-have-grocery-stores-changed-the-channel-on-tv-advertisements/444251/

 

Nutella Creates Seven Million Jars Covered in One-of-a-Kind Patterns

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Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London’s Selfridges.
But now it has gone even further — in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.

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AB InBev Will Spend $2 Billion to Break Out Beyond Bud

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The investment, which extends through 2020, is a bet that Anheuser-Busch can push into new categories without neglecting its core business: traditional beer brands. Striking that balance will be key to the company’s future, Anheuser-Busch Chief Executive Officer Joao Castro Neves said in an interview.

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