Chickens? Dancing? A Kentucky-Fried-themed rap? Throw them all together and you’ve got yourself the most complained about ad of 2017. … More
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Chili’s Grill & Bar has hired O’Keefe Reinhard & Paul for a major marketing project as the chain tries to … More
Broadcast ads are few and far between, with analysts saying there are far better ways to reach today’s consumers. TV … More
Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London’s Selfridges.
But now it has gone even further — in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.
The investment, which extends through 2020, is a bet that Anheuser-Busch can push into new categories without neglecting its core business: traditional beer brands. Striking that balance will be key to the company’s future, Anheuser-Busch Chief Executive Officer Joao Castro Neves said in an interview.