Nutella Creates Seven Million Jars Covered in One-of-a-Kind Patterns

Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London’s Selfridges.

But now it has gone even further — in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.

AB InBev Will Spend $2 Billion to Break Out Beyond Bud

The investment, which extends through 2020, is a bet that Anheuser-Busch can push into new categories without neglecting its core business: traditional beer brands. Striking that balance will be key to the company’s future, Anheuser-Busch Chief Executive Officer Joao Castro Neves said in an interview.