Bud Light Tries to Resurrect Its Punchline Personality in Ad Evoking ‘Game of Thrones’

Bud Light is channeling “Game of Thrones” in a new ad that tries to bring back the frivolous, funny marketing that propelled the brand in its heyday. The spot by Wieden & Kennedy marks the first of several upcoming humorous ads for the nation’s largest brew, which in recent years has struggled to find the right tone to appeal to today’s drinkers.

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The new ad is called “Banquet” and debuted ahead of this weekend’s “Game of Thrones” season finale. It shows people presenting a king and queen with increasing quantities of Bud Light. After one man makes the mistake of attempting to please the royals with a “spiced honey mead wine,” he is banished to the “pit of misery.” Throughout the ad, the made-up phrase “Dilly, Dilly” acts as a medieval version of “cheers.”

Read more at Creativity-Online: http://creativity-online.com/work/bud-light-banquet/52543


Chili’s Picks O’Keefe Reinhard & Paul for Campaign as It Seeks a Rebound

Chili’s Grill & Bar has hired O’Keefe Reinhard & Paul for a major marketing project as the chain tries to reverse recent trends, Ad Age has learned.


Chili’s is no longer working on creative projects with Hill Holliday, which was its agency of record for almost a decade, though Hill Holliday appears to still be handling some media work for the brand.

Read more at Ad Age: http://adage.com/article/agency-news/chili-s-picks-o-keefe-reinhard-paul-project/309834/

Why have grocery stores changed the channel on TV advertisements?

Broadcast ads are few and far between, with analysts saying there are far better ways to reach today’s consumers.


TV viewers in the San Antonio, TX area have almost certainly seen H-E-B commercials over the years that feature some of the NBA’s San Antonio Spurs —including All-Stars like Manu Ginobili, Tim Duncan and Pau Gasol—talking about the Texas-based grocer’s products, preparing foods and praising produce.

Read more at FoodDive.com: http://www.fooddive.com/news/grocery–why-have-grocery-stores-changed-the-channel-on-tv-advertisements/444251/


Nutella Creates Seven Million Jars Covered in One-of-a-Kind Patterns


Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London’s Selfridges.
But now it has gone even further — in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.

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AB InBev Will Spend $2 Billion to Break Out Beyond Bud


The investment, which extends through 2020, is a bet that Anheuser-Busch can push into new categories without neglecting its core business: traditional beer brands. Striking that balance will be key to the company’s future, Anheuser-Busch Chief Executive Officer Joao Castro Neves said in an interview.

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