Bud Light, which has struggled amid the craft beer revolution, has a new message for…
Category: Beer
Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become…
DDB Chicago has won the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi. But now comes the hard part: Jump-starting the nation’s fourth-largest beer brand as big brews continue to struggle.
The Most Interesting Man in the World is about to start working with a new ad agency, assuming he survives an account change on Dos Equis. Heineken USA has moved the brand from Havas Worldwide to Droga5, the marketer has confirmed to Ad Age.
The investment, which extends through 2020, is a bet that Anheuser-Busch can push into new categories without neglecting its core business: traditional beer brands. Striking that balance will be key to the company’s future, Anheuser-Busch Chief Executive Officer Joao Castro Neves said in an interview.
