Constellation Brands is investing in Pacifico Beer's first nationwide integrated campaign as the West Coast cult favorite expands its distribution across the U.S. Until now, Pacifico’s biggest national-reach advertising focused primarily on social media. https://www.youtube.com/watch?v=riNi-4MO42E Developed with Cramer-Krasselt, the “Live Life Anchors Up” creative is inspired by the anchor on the bottle. Young Millennial men … Continue reading Pacifico Beer Launches First National TV Campaign
Category: Beer
Laughlin Constable in Chicago Wins Yuengling Creative AOR
D.G. Yuengling & Son is appointing Laughlin Constable (LC) as the independent craft brewer's new creative AOR following a formal review. Allen & Gerritsen served as the incumbent agency. LC will develop a multi-year creative platform and campaigns that will include video, audio, out-of-home, print, social media, on-premise and retail. The remit includes all of … Continue reading Laughlin Constable in Chicago Wins Yuengling Creative AOR
Corona heads to the golf course to market new light beer
Portada talks to John Alvarado, VP, brand marketing at Constellation Brands, about the launch of the new Corona Premier. Why it matters: It's the first time in 29 years that Corona distributors in the U.S. have found an opportunity to introduce a new product to the market, and they are very confident it will be well received by … Continue reading Corona heads to the golf course to market new light beer
Dos Equis doesn’t even try to keep it real in its latest hyperbole-filled campaign
Dos Equis, long promoted by the ‘Most Interesting Man in the World’ is keeping the tales tall in its latest campaign. The Mexican beer is exaggerating the truth – and telling flat-out lies, in humorous fashion – as it tells drinkers to ‘Keep it Interesante’ when telling bar stories. https://www.youtube.com/watch?v=zC8hA4_gWNs The new campaign expands on the ‘interesting’ … Continue reading Dos Equis doesn’t even try to keep it real in its latest hyperbole-filled campaign
Budweiser Officially Pivots to Project-Based Work in the U.S
After counting Anomaly as its U.S. creative agency of record for 8 years, Budweiser has officially moved to a project-based model for its stateside ad campaigns. A spokesperson for parent company AB InBev confirmed the change today, though one perhaps could have connected the dots based on the fact that Anomaly was not involved in the … Continue reading Budweiser Officially Pivots to Project-Based Work in the U.S
Bud Light Heads “Brewed Deep in the Heart” to Celebrate Texan Roots in New Regional Campaign
Today, Bud Light announced a new campaign aimed at going big in Texas in 2018 with multi-faceted programming across the Lonestar state. After launching a successful regional program in 2017, the brand will take its "Brewed Deep in the Heart" campaign to the next level with an ongoing music partnership with Texas-native musicians Siggno and Josh Abbott Band. The … Continue reading Bud Light Heads “Brewed Deep in the Heart” to Celebrate Texan Roots in New Regional Campaign
MillerCoors debuts Two Hats brand with ‘Good Cheap Beer’ campaign to woo non-beer drinkers
Brewing giant MillerCoors is introducing a new line of beers to reach young adults who don’t drink much beer, and with it a new campaign designed to appeal to that demographic. Two Hats is a new brand of light beers with a hint of all-natural fruit flavor with two options, lime and pineapple, that won’t … Continue reading MillerCoors debuts Two Hats brand with ‘Good Cheap Beer’ campaign to woo non-beer drinkers
Ice cool Jean-Claude Van Damme returns to Channel 4 in Coors sponsorship deal
Muscles from Brussels Jean-Claude Van Damme is set for a return to the small screen as brand ambassador for Coors Light, part of a sponsorship package agreed with Channel 4. The deal sees the drink named as the official sponsor of Comedy on Channel 4 from today, with VCCP-designed idents springing up around 8 Out of 10 Cats Does Countdown … Continue reading Ice cool Jean-Claude Van Damme returns to Channel 4 in Coors sponsorship deal
