McDonald’s has hired the New York office of independent agency Wieden + Kennedy for a major upcoming project, according to … More
Category: Wieden & Kennedy
Coke channels a 1970s-era car chase for new Orange Vanilla Coke ad
Coca-Cola is channeling a 1970s-era car-chase scene with its debut ad for Orange Vanilla Coke, the soda’s first new flavor … More
Colonel Sanders Gives GPS Directions Via Cassette Tape in KFC’s Latest Stunt
After all his different incarnations, where can Colonel Sanders go next? His latest stop is quite an unexpected one, as … More
KFC Created a VR Escape Room to Teach Staff How to Fry Chicken
Question: how do you engage screen-obsessed millennial staff with your product, and at the same time announce a quirky marketing … More
Bud Light Tries to Resurrect Its Punchline Personality in Ad Evoking ‘Game of Thrones’
Bud Light is channeling “Game of Thrones” in a new ad that tries to bring back the frivolous, funny marketing … More
Bud Light is the Antidote to ‘Overwhelming’ Craft Beer Selection, Says Bud Light
Bud Light, which has struggled amid the craft beer revolution, has a new message for drinkers: Simple beer is good, … More
Forget the Eclipse, Chiquita Is Unveiling a ‘Banana Sun’ on August 21
Campaign With Funny or Die Hilariously Satirizes Eclipse Fever The banana brand is launching a campaign encouraging everyone to view … More
KFC Opens Online Boutique Selling a $20,000 Zinger-Shaped Meteorite and Fried Chicken Couture
Created with its agency Wieden & Kennedy, Portland, KFC’s shop has numerous themed goods on offer, including drumstick socks, Colonel … More
KFC Made a Weird Animatronic Harland Sanders Robot to Take Your Drive-Thru Order
Wieden + Kennedy is back with another bot.
Six weeks after unveiling an animatronic sea creature for Old Spice’s S.Q.U.I.D. campaign, W+K wants you to say hello to—and maybe eventually order some fried chicken from—H.A.R.L.A.N.D., an animatronic Colonel Sanders head that speaks in the voice of the Colonel and is designed to physically pop up and take your order at a KFC drive-thru.
Sprite’s lyric cans return celebrating three decades of recognizing ‘the power of hip-hop’
The summer drive called the ‘Summer Sprite Cold Lyrics’ series was delivered by Wieden + Kennedy New York. It looks to blend music and soda in the solstice heat and sees the packaging adopt lyrics from six artists: Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G.
KFC’s Latest Promotion Is Out of This World
KFC is cooking up an ad campaign to introduce a chicken burger to the U.S. after it’s already been in 120 other countries and around since 1984. How do you make something sound new after that many times around the block? Why, an outrageous marketing campaign, of course. This is outrageous in a creative attempt to introduce a food product and not have anyone spend too much time asking, “If it’s so good, why are we last?” KFC, one of Yum Brands’ companies, plans to launch that chicken sandwich, called the Zinger, into space.
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