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Giant Food Stores, LLC has appointed Brownstein Group (BG) as its AOR following a formal review.

The Carlisle, PA-based Giant operates more than 170 neighborhood stores under the Giant and Martin’s brands mainly in Pennsylvania and West Virginia, with a few others in Maryland and Virginia.

Under the partnership, BG will be responsible for creative voice/identity as well as video advertising, including TV and online video, as well as radio.

“We recently announced plans to invest $70 million within the Commonwealth, so it was important for us to partner with an agency that not only had the best strategic and creative expertise, but that also shared our cultural ties to the regional community,” stated Matt Simon, vice president, marketing, Giant.

This win follows parent company Ahold naming RP3 Agency as AOR for its separate but similarly named Giant Food, LLC, which is based in Landover, MD and that has stores in DC, Maryland, Virginia, and Delaware.

from MediaPost:

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In its biggest international promotion ever, 7-Eleven has partnered with Coca-Cola Co. to celebrate the 2018 FIFA World Cup soccer tournament.

coca cola world cup

About 61,000 7-Eleven-branded stores in 14 countries—the United States, Canada, Mexico, Japan Thailand, Singapore, China, Malaysia, Vietnam, Taiwan, Korea, Norway, Denmark and United Arab Emirates (UAE)—and Hong Kong are expected to offer exclusive Coca-Cola 2018 FIFA World Cup products, prizes and promotions, while supplies last. Each of the country’s 7-Eleven chains will put its own spin on the international soccer tournament.

“This program was built from the ground up with input from key stakeholders around the world and designed with varying pathways to give each country the opportunity to participate in a way that made sense for their market,” said Jennifer Hale, global director, shopper marketing strategy, for Coca-Cola, Atlanta.

Read more at CSP Daily News:

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Cookpad, the global recipe hosting site, today revealed OiCy, a new service that connects recipes with appliances to create a guided cooking system for smart kitchens.

OiCy (pronounced “oh-ee-shee”, which is a roughly translates to “おいしい,” the Japanese word for delicious), will take recipes uploaded to Cookpad’s site and turns them into a machine-readable format that connected appliances can understand.

So if you were trying to make a particular Cookpad spaghetti recipe, OiCy would pull data from the recipe, and “talk” to different connected appliances you might have in your kitchen and guide you each step of the way. Depending on the number and type of appliances you’d have, it would automatically boil your water, tell you when to add/remove pasta, dispense seasonings, etc..

But that type of full connected kitchen implementation is still a ways off. Right now, OiCy only works with a limited set of select recipes in Japanese, and the company has only just begun talking with appliance manufacturers in Japan about implementing the software into future versions of devices that wouldn’t come out until sometime next year.

You can see how OiCy works in this video showing off a prototype Japanese condiment dispenser that talks with a Cookpad recipe to create sauces necessary for that dish.

Read more at The Spoon:

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After a review that included multiple agencies T. Marzetti Company, the $1.2 billion specialty food company that spans 16 brands, including Marzetti® salad dressings and dips, New York Bakery®frozen breads and Sister Schubert’s® homemade rolls named Cramer-Krasselt agency of record.

t marzetti

C-K will begin immediately, taking over duties from incumbent MullenLowe Profero. New campaigns are expected in the fall. The agency’s services for T. Marzetti will include advertising, media, programmatic, brand planning, digital, social media, public relations and more.

“We want consumers to fall in love with our brands when and where they choose – C-K understood this naturally,” said Bob Holtcamp, T. Marzetti chief marketing officer. “In our search for an agency partner, it was the authenticity of C-K’s work and their integrated approach, which focuses on creating value and connecting with consumers on their terms, that will help us share our story and drive growth in our brands. C-K has all the capabilities we need under one roof and we look forward to this partnership.”

“At the core of T. Marzetti and each of their brands is a great story,” noted C-K’s President and COO, Karen Seamen. “The opportunity to further build these brands in consumer’s hearts and minds – and on their dinner tables — is huge. We are excited to get to work.”

About T. Marzetti Company:
The T. Marzetti Company, the specialty food subsidiary of Lancaster Colony Corporation, markets a wide variety of foods for both the retail and foodservice markets. Brands include Marzetti®, New York Bakery ® and Sister Schubert’s®. More information is available at

from PR NewsWire:

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Just over a decade ago, Burger King’s “King Games,” a trio of Xbox titles starring its creepy King mascot, earned the Titanium Grand Prix at the Cannes Lions. Now, the brand has resurrected the eponymous “Sneak King” from one of the games to spook hosts and attendees of the E3 video game conference in Los Angeles this week.

chicken pretzel fries

The King has already been spotted in the flesh sneaking around, but this time, in the flesh. You can see him tiptoeing quietly behind (above) and sidling up to Twitch show hosts covering the conference, but he’ll also be attempting to surprise E3 attendees on the ground as well.

The idea was conceived out of MullenLowe, to promote the debut of Pretzel Chicken Fries.

from Creativity-Online:

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