from Digiday: https://digiday.com/marketing/inside-kelloggs-influencer-marketing-strategy/ Kellogg’s is starting to treat influencers like brand ambassadors. Rather than pick influencers based on their reach…
ANHEUSER-BUSCH INBEV LAUNCHES IN-HOUSE AGENCY DRAFTLINE
from Ad Age: https://adage.com/article/cmo-strategy/anheuser-busch-inbev-launches-house-agency-draftline/2172236 Anheuser-Busch InBev has been quietly brewing its own U.S. in-house agency for the past year. On…
FILIPPO BERIO CONNECTS WITH COOKS VIA TV
Filippo Berio is testing connected TV ad placements with services such as Hulu and Sling to reach young olive oil buyers.…
Game of Thrones Actors Say Goodbye…to Disposable Plastic in SodaStream’s Cheeky Ad
from AdWeek… We’re nearing the end of an era. Most immediately, that means the end of Game of Thrones’ unforgettable…
Levelwing Wins Mellow Mushroom Pizza
Home Grown Industries of Georgia is appointing Levelwing as agency of record for Mellow Mushroom Pizza Bakers after a formal…
Diageo tentatively tests a return to YouTube after its brand safety scare
Diageo is toying with a return to YouTube after concerns around the efficiency of the platform’s brand safety measures triggered…
