Mars is ready to take more risks when it comes to content – but is the production industry?

Michele Oliver, Mars’ vice-president for marketing, may still cite the TV campaign (TVC) as the best way to reach her brand’s mass market, yet she’s ready to sacrifice a portion of her budget on the altar of innovation, experimentation and creative risk. Is production willing to do the same? Oliver admits that, on the whole, she … Continue reading Mars is ready to take more risks when it comes to content – but is the production industry?

McDonald’s invites weather conversations with reactive climatic campaign

Burger chain McDonald’s has teamed up with the Met Office to bring Britain’s unpredictable weather to life on giant screens throughout the country. Leo Burnett London was tasked with bringing the small talk staple to life by reimagining a typical menu as weather icons representing live temperature and 5-day forecasts. The resulting weather map does away with more traditional icons … Continue reading McDonald’s invites weather conversations with reactive climatic campaign

Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian White beer

Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and its … Continue reading Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian White beer

How Burger King shook off ‘lazy marketing’ to show its personality

Understanding the first interaction Burger King chief marketing officer Fernando Machado had with the brand could explain why the burger behemoth goes out of its way to make a splash. “As a teenager [in Brazil], I saw the cool advertising that the brand did, like Subservient Chicken and Whopper Freakout from those years,” he said, referring to … Continue reading How Burger King shook off ‘lazy marketing’ to show its personality

Domino’s Adds Artificial Intelligence To Phoned-In Orders

Domino’s Pizza is adding artificial intelligence to pizza ordering by way of a voice-recognition application that can take telephone orders. The global pizza chain already had voice recognition in its mobile app through the assistant, named Dom, which it launched in 2014. Domino’s now conducts more than 65% of its sales in the U.S. through … Continue reading Domino’s Adds Artificial Intelligence To Phoned-In Orders

These ‘Vegan Sneakers,’ Made From Mushrooms, Take Sustainable Apparel to a New Level

Mushrooms can be great—delicious and nutrient-rich—but most people probably wouldn’t think to wear them on their feet. A new vegan sneaker design, by contrast, is turning tree fungus into a special textile that’s part of an environmentally friendly shoe. German designer sneaker brand nat-2, founded by Sebastian Thies, teamed up with designer Nina Fabert of … Continue reading These ‘Vegan Sneakers,’ Made From Mushrooms, Take Sustainable Apparel to a New Level