(from Eater.com) What do we think about when we think about baseball food? It used to be hot dogs and chemical-orange liquid cheese and a light dusting of crushed up peanut shells coating the floor underneath the stadium seats. And then it was over-the-top nachos, soft-serve piled high in plastic baseball caps, and absurd mashups like hot dog-stuffed … Continue reading Baseball Food Is All Grown Up
Mars is ready to take more risks when it comes to content – but is the production industry?
Michele Oliver, Mars’ vice-president for marketing, may still cite the TV campaign (TVC) as the best way to reach her brand’s mass market, yet she’s ready to sacrifice a portion of her budget on the altar of innovation, experimentation and creative risk. Is production willing to do the same? Oliver admits that, on the whole, she … Continue reading Mars is ready to take more risks when it comes to content – but is the production industry?
McDonald’s invites weather conversations with reactive climatic campaign
Burger chain McDonald’s has teamed up with the Met Office to bring Britain’s unpredictable weather to life on giant screens throughout the country. Leo Burnett London was tasked with bringing the small talk staple to life by reimagining a typical menu as weather icons representing live temperature and 5-day forecasts. The resulting weather map does away with more traditional icons … Continue reading McDonald’s invites weather conversations with reactive climatic campaign
Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian White beer
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and its … Continue reading Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian White beer
How Burger King shook off ‘lazy marketing’ to show its personality
Understanding the first interaction Burger King chief marketing officer Fernando Machado had with the brand could explain why the burger behemoth goes out of its way to make a splash. “As a teenager [in Brazil], I saw the cool advertising that the brand did, like Subservient Chicken and Whopper Freakout from those years,” he said, referring to … Continue reading How Burger King shook off ‘lazy marketing’ to show its personality
Domino’s Adds Artificial Intelligence To Phoned-In Orders
Domino’s Pizza is adding artificial intelligence to pizza ordering by way of a voice-recognition application that can take telephone orders. The global pizza chain already had voice recognition in its mobile app through the assistant, named Dom, which it launched in 2014. Domino’s now conducts more than 65% of its sales in the U.S. through … Continue reading Domino’s Adds Artificial Intelligence To Phoned-In Orders
These ‘Vegan Sneakers,’ Made From Mushrooms, Take Sustainable Apparel to a New Level
Mushrooms can be great—delicious and nutrient-rich—but most people probably wouldn’t think to wear them on their feet. A new vegan sneaker design, by contrast, is turning tree fungus into a special textile that’s part of an environmentally friendly shoe. German designer sneaker brand nat-2, founded by Sebastian Thies, teamed up with designer Nina Fabert of … Continue reading These ‘Vegan Sneakers,’ Made From Mushrooms, Take Sustainable Apparel to a New Level
Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business
In an apparent cost-cutting effort, Nestlé recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is currently unclear, it does include creative and digital duties across some of Nestlé’s largest brands. According to … Continue reading Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business
