Firehouse Agency Beats Out GSD&M, Loomis to Win Lennox and Dairy Queen Texas

Dallas-based indie agency Firehouse has been on a local roll recently, picking up a couple of big regional accounts over the last couple of months in Dairy Queen Texas and Lennox Residential, a top maker of HVAC systems.

The Lennox win, which broke this week, makes Firehouse the Richardson, TX-based company’s first AOR. Its campaigns had previously been handled by a variety of agencies including GSD&M on a per-project basis over the past 15 years. The finalists in this review were Firehouse and the Omnicom shop.



Barton F. Graf Proves That Pop Secret Is Better Than All of Your Favorite Things

Another week, another opportunity for the folks at Barton F. Graf to get a little weird.

The agency’s new tagline for Pop Secret brand popcorn is “Better Than Everything,” as in everything you have experienced or could possibly imagine. The full extent of Pop Secret’s awesomeness is limited only by the boundaries of your own mind.

Of course, if we really get down to it, all popcorn does have those kernels that get stuck between your teeth or up on the roof of your mouth. And it’s one of the best things for spoiling a young appetite. Many brands don’t even use real butter!

We’ve asked this before, but since we’re big fans of repetition: how much does Gerry Graf love David Lynch? And when can we get a beer with his favorite casting directors?

from AgencySpy:

Justin’s Names TDA Boulder as Its First Agency of Record

Justin’s, the specialty nut butter and nut better snacks maker which was acquired by Hormel Foods last year, has selected TDA Boulder as its first agency of record.

The appointment expands on a relationship dating back to 2010, when TDA Boulder helped develop Justin’s current brand identity and packaging.


“We are thrilled to formalize what has been a close, long-term relationship with TDA_Boulder,” Justin’s president Mike Guanella said in a statement. “They will be a strategic partner for Justin’s as we move to our next phase of growth and innovation.”

The assignment initially encompasses online content, OOH, print and digital advertising. In the future, TDA Boulder will handle all design, advertising and brand marketing for Justin’s.

The agency’s first campaign is expected some time this fall.



Deutsch Kicks Off College Football Season for Dr. Pepper with ‘Larry Nation’

Deutsch looks ahead to the college football season for Dr. Pepper, bringing back the brand’s Larry Culpepper character for the fourth consecutive year.

In the spot, Culpepper claims “fans are craving Dr. Pepper more than ever.”

So he’s assembled a team to deliver the beverage to show up to “tailgates, the cheap seats, love seats” or anywhere else college football fans are craving Dr. Pepper. There’s even a surprise walk-on to the team.

The Culpepper character was created back in 2014 to get around the fact that while Dr. Pepper is an NCAA sponsor they aren’t allowed to show logos for any individual teams.

Read more at AgencySpy:

Post Holdings Names Public Works as Agency of Record for Honey Bunches of Oats

Post Holdings selected Minneapolis agency Public Works as agency of record for its cereal brand Honey Bunches of Oats.


Public Works already works with a number 0f Post brands, including Pebbles, Honeycomb, Malt-O-Meal and Great Grains, but Honey Bunches of Oats represents the largest assignment from the client. The agency, which launched last year and employs around 13, also works with the NHL’s Minnesota Wild and Warner Bros.

read more at AgencySpy: