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The Richards Group recently debuted some fun and colorful ads around the new 7up Digital Bartender mobile website, which serves as a generator of recipes for more than 30 cocktails and mocktails using the Dr. Pepper Snapple Group soda.

7up claims its new site is “the ultimate drink-crafting tool,” making it easy for users to “pour beverages worthy of a cocktail connoisseur from the comfort of your own home.” The brand crafted original cocktail recipes as well as spins on classic drinks like the Mojito and Manhattan.

How it works is, the 7up Digital Bartender conjures up drink recipes with step-by-step directions, visuals and videos, and users can even size their glasses up to the site’s in-screen graphic to determine the perfect pour. The mobile site is available to any smartphone user.

“The digital bartender showcases 7up’s versatility as a staple ingredient in classic cocktails and cocktails, and it is a tool we expect to build on throughout the year as we introduce new mixes,” Kevin Brandvold, 7up’s director of marketing, said in a statement.

The campaign from The Richards Group is called “Do More With 7up.” The ads, distributed in 15-second and six-second spots, will run across broadcast TV, digital and social including Facebook, Instagram, Pinterest and Snapchat.

Watch a few of the spots below:

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Don’t you just hate when you get a pizza delivered to eat in bed while watching Netflix only to find it’s mildly inconvenient to eat right out of the box?

boston pizza

Well, Toronto agency John St. had particularly lazy people like you in mind with the creation of a new campaign for Boston Pizza that dares to dream of a better way. The agency created a pizza box that doubles as a serving tray, specifically designed to be eaten in bed. Boston Pizza unveiled the creation in an online video from the agency promising “The breakthrough we’ve been waiting for.”

“As Canada’s pizza leader, we’re always looking for new ways to make pizza-eating more fun and convenient for our guests,” Boston Pizza International senior director, marketing Adrian Fuocosaid in a statement. “And with more TVs in bedrooms than ever, and more seasons to binge-watch, now’s the perfect time for this kind of pizza innovation. The result is a pizza box with legs that easily unfold and lock into place. And just like that, you can comfortably eat a pizza in bed.

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Arby’s may have The Meats, but McDonald’s newer, somehow fresher beef is so great that none of the celebrities starring in its latest ad campaign even need to bother talking about it.

OK, that’s not quite true.

The new work from We Are Unlimited is all about some sly closed captioning. Here, for example, is one Charles Barkley telling you what he thinks about his quarter pounder, which was cooked right when he ordered it.

See the rest at Agency Spy:

Beam Suntory has made some changes on its global creative account for the Jim Beam brand, assigning unspecified portions of the business to the New York office of adam&eveDDB.

Jim Beam AOR

Jim Beam appointed Leo Burnett as its global creative agency of record back in December of 2016 after launching a review that fall. The agency, which initially beat out DDB and McCann, has retained portions of the account.

“We are thrilled to welcome adam&eveDDB to the Jim Beam family,” a Jim Beam spokesperson said in a statement. “While we will continue to work with Leo Burnett on projects in multiple markets, we would also like to thank them for their incredible partnership and support in this last year as we’ve progressed our marketing efforts and enhanced the overall look and feel of the World’s #1 Bourbon.”

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Translation is partnering with the Bed-Stuy community and local business Sweet Chick on its second annual Biggie Breakfast, honoring the member of deceased hip hop icon Christopher Wallace.

The breakfast event will be held tomorrow, March 10 and features the meal The Notorious B.I.G. rapped about on his classic hit “Big Poppa”:  “a t-bone steak, cheese eggs and Welch’s grape.” 30 Translation employees will work with volunteers to provide the meal for 200 Bed-Stuy residents, with food and resources provided by Sweet Chick.

“Translation believes we have the unique opportunity to continue to celebrate the life of Biggie by taking the ever-changing makeup of Brooklyn to new heights – while still remaining true to its roots,” Translation Biggie Breakfast collaborator Danielle Howe said in a statement. “Commemorating the legacy of Biggie, as well as his impact on hip-hop is what Translation is all about, and what better way to do it than with his own cultural staple.”

from Agency Spy: