Jim Beam Adds adam&eveDDB New York to Its Global Creative Agency Roster

Beam Suntory has made some changes on its global creative account for the Jim Beam brand, assigning unspecified portions of the business to the New York office of adam&eveDDB. Jim Beam appointed Leo Burnett as its global creative agency of record back in December of 2016 after launching a review that fall. The agency, which initially beat out DDB and … Continue reading Jim Beam Adds adam&eveDDB New York to Its Global Creative Agency Roster

Translation Honors Notorious B.I.G. With Second Annual Biggie Breakfast

Translation is partnering with the Bed-Stuy community and local business Sweet Chick on its second annual Biggie Breakfast, honoring the member of deceased hip hop icon Christopher Wallace. The breakfast event will be held tomorrow, March 10 and features the meal The Notorious B.I.G. rapped about on his classic hit “Big Poppa”:  “a t-bone steak, cheese … Continue reading Translation Honors Notorious B.I.G. With Second Annual Biggie Breakfast

Fairlife Expands Doner’s Agency of Record Responsibilities

In December of 2016, Coca-Cola dairy brand fairlife selected Doner as its creative and strategic agency of record. Now Fairlife is expanding its relationship with the agency further, tasking Doner with handling creative and strategic responsibilities for fairlife’s YUP! and Core Power protein shakes brands, without a review. Doner will also be responsible for handling “360-degree marketing and advertising … Continue reading Fairlife Expands Doner’s Agency of Record Responsibilities

Jägermeister Appoints Firstborn as Digital Agency of Record

Spirits brand/college staple Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with handling all digital duties for the brand. Jägermeister will continue to work with global lead creative agency Opperman Weiss, Cross Media, which was named media … Continue reading Jägermeister Appoints Firstborn as Digital Agency of Record

Budweiser Officially Pivots to Project-Based Work in the U.S

After counting Anomaly as its U.S. creative agency of record for 8 years, Budweiser has officially moved to a project-based model for its stateside ad campaigns. A spokesperson for parent company AB InBev confirmed the change today, though one perhaps could have connected the dots based on the fact that Anomaly was not involved in the … Continue reading Budweiser Officially Pivots to Project-Based Work in the U.S