Red Robin Splits with KBS

Red Robin appears to be in search of a new creative agency.

KBS is no longer working with the client, according to sources with direct knowledge of the matter. Red Robin has yet to respond to repeated requests for comment. As of publication, a KBS spokesperson has also yet to respond to our request for comment.

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The burger-focused casual dining chain appointed KBS as its agency of record in July of 2016, following a review launched that April. KBS subsequently rolled out a man bun-mocking campaign at the beginning of the year. Red Robin had previously worked with Vitro, which it named as its AOR back in 2013.

KBS announced yesterday that it would not be participating in longtime client BMW’s creative review, which was launched in October.

from AgencySpy: http://www.adweek.com/agencyspy/we-hear-red-robin-splits-with-kbs/140859

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M&MS DELIVERS A SANTA SEQUEL 21 YEARS IN THE MAKING

M&Ms has issued a sequel to its long-running holiday ad, finally answering the question some may have pondered: what happens to Christmas if Santa Claus faints?

In the original M&Ms “Faint” spot from 1996, the chocolate brand’s Red and Yellow spokescandies were bringing a bowl of red and green M&Ms into the living room for Santa. The duo and Santa were startled by each other’s presence (and existence) and Santa and Red pass out.

“Uh, Santa?” Yellow, wearing a Santa hat, says as the 15-second spot ends. That spot, from BBDO, has run since then with that minor cliffhanger. Now, the Mars brand is out with a longer, heartwarming ending.
“I have to save Christmas,” Yellow declares in “Faint 2: A Very Yellow Sequel,” which debuted as a 90-second online video.

Yellow sets off in Santa’s sleigh and begins dropping off presents. The problem is, Yellow doesn’t possess any of Santa’s delivery prowess, so lots of presents wind up in the wrong places. A child receives a toaster, while a man is surprised to open a box of women’s high heels. North Pole Mission Control realizes something is amiss and places a call to the man in the big red suit, waking him from his slumber. While mission control’s technology appears to be from way earlier than 1996, M&Ms also live in an age when Santa would have a smartphone. Anyway, soon enough the present mishaps are resolved, bringing people together in the process.

A 60-second version is set to debut in the U.S. during NBC’s broadcast of Wednesday night’s Christmas Tree lighting at New York’s Rockefeller Center. “Faint 2” will also run in 11 other global markets, M&Ms said.

The new spot was created and produced by CLM BBDO in France, with support from BBDO New York.

from Creativity-Online: http://creativity-online.com/work/mms-faint-2-a-very-yellow-sequel-90/53325

IHOP Brings on Droga5 as Agency of Record Ahead of Its 60th Anniversary

Pancake provider IHOP has concluded a creative review and picked Droga5 as its new agency of record.

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The all-day breakfast chain called on the New York indie agency to handle creative and strategy work ahead of its 60th anniversary in 2018.

According to a statement, IHOP has ambitious plans to expand its profile for the occasion by focusing on the online ordering platform IHOP N GO and opening a series of smaller grab-and-go locations in places like casinos and universities. In October, the brand’s first post-security airport outlet opened in Dallas/Fort Worth International.

“With their impressive work and credentials, we could not think of a better agency partner than Droga5 to help us celebrate 60 years of breakfast leadership and to kick off our most exciting year yet,” said CMO Brad Haley, who moved over from Carl’s Jr. parent company CKE Restaurants in August, in a statment.

The final round of the review saw Droga5 face off against 72andSunny for an account that had been with Campbell Ewald. IHOP’s agency roster also currently includes brand-experience firm Blacktop Creative, DeVries Global on PR, MRM//McCann on digital and Initiative handling media.

The first campaign of the new partnership will launch in early 2018, with Droga5’s work “including TV and radio initiatives,” according to IHOP. Both the client and the agency declined to elaborate.

“People love the cult of IHOP as much as they love pancakes,” said Droga5 global chief strategy officer Jonny Bauer. “[Haley] has paved the way for breakthrough ideas to be able to reach every tentacle of their impressive operation.”

IHOP spent just under $90 million on measured media in the U.S. in 2016 and roughly half that much from January to June of this year.

from AdWeek: http://www.adweek.com/agencies/ihop-brings-on-droga5-as-agency-of-record-ahead-of-its-60th-anniversary/

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