IHOP REMINDS DINERS ITS OMELETTES COME WITH PANCAKES

Comedic Spot From Droga5 Shows You Don’t Have to Choose

Anyone who’s eaten at IHOP, and even those who haven’t, know it’s known for pancakes. The restaurant’s name, after all, is an acronym for its original name, International House of Pancakes.

Now, after an all-you-can-eat pancake push that ended Sunday, its moving some of the focus from pancakes to omelettes.

In the DineEquity chain’s latest work from Droga5 a man and his horse come to a literal fork in the road. The wanderer contemplates which way to go to satisfy his hunger, flip flopping between pancakes and omelettes. The answer becomes clear thanks to a gentleman off to the side, who suggests going to IHOP. After all, IHOP’s many omelettes come with pancakes on the side, leaving him no need to choose between savory and sweet. And, lucky for the hungry horseman, there’s an IHOP right there.

The “Wanderer” push is the family dining chain’s second campaign from Droga5, which IHOP announced as its new creative agency of record in November. Droga5’s first work on IHOP promoted the Jan. 2-Feb. 11 $3.99 all-you-can-eat pancake deal with a spot showing airline pilots replacing much of their usual preflight chatter with the word “pancakes.”

from Creativity-Online: http://creativity-online.com/work/ihop-wanderer/53878

The Kid Who Watched Skittles’ Super Bowl Ad Reveals What Happened in It

In the chaos of watching last night’s real Super Bowl commercials on NBC, it was tough to break away for Skittles’ Super Bowl ambush—the Facebook Live stunt it orchestrated during the game in which a single person got to watch its “Super Bowl” ad, with the Facebook audience simply watching the kid watch it.

So here’s a recap of how that went down.

It turned out to be an 18-minute broadcast. And while, as promised, we didn’t get to see the actual ad—we only saw Marcos Menendez watching it—we did get some clues about the plot, as Menendez was allowed to describe it afterward.

See the full Facebook Live video here:

Menendez said the ad, created by DDB, featured David Schwimmer with glowing eyes, as seen in one of the teasers. The plot involved Schwimmer wandering around and shooting people with some kind of laser from his mouth. Anyone who was hit by the laser turned into Skittles.

They personalized it in a fun way for Menendez, though. They shot a portion of the ad at Menendez’s own house, and his mother even appeared in it. She showed up in a scene on a bus, where she was, in Menendez’s words, “mad dogging” Schwimmer, who was seated in the back of the bus. He quickly shot her with a laser, and she turned into Skittles.

Read more at AdWeek: http://www.adweek.com/creativity/the-kid-who-watched-skittles-super-bowl-ad-reveals-what-happened-in-it/?utm_medium=NewsFeed&utm_source=Thalamus.co

You Know ‘Dilly Dilly.’ But Check Out the ‘Deli Deli’ Ad That’s Running on Philly TV Today

Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.

The spot was created by Red Tettemer O’Connell + Partners, which Dietz & Watson recently named as its agency of record. It opens with Ye Royal Deli attendant bellowing a hearty “Deli Deli,” before introducing a new food giveaway by “ye royal purveyor of meats and cheeses” at DeliDeli.live.

The ad even makes a nod to the product whose catchphrase it steals, when a member of the crowd asks if there is also free beer. (No, no, there is it, but they have all the meats.)

The pregame spot will run regionally four times before Super Bowl LII, including the 5:58 lead-up to the Big Game, in support of the promotion.

Visitors to the “Deli Deli” microsite will be met with a 10-hour livestream across Facebook, Twitter, and YouTube, where they can place their custom #DeliDeli orders. Ye Olde Deli Attendant will then slice up a quarter pound of the desired meat or cheese, and Dietz & Watson will ship it to customers in select markets via Amazon Fresh. One lucky contestant will even win ye meat and cheese for life.

Paid digital and social components will drive traffic to the microsite. The social media component will feature support from social influencers, including Michael Rappaport and Anthony Anderson. The campaign will also include an out-of-home component around digital billboards in Center City Philadelphia, and the brand will hand out “Deli Deli” T-shirts and other swag during game day festivities in the city.

Adweek reached out to Bud Light about the spoof, but the AB InBev brand did not immediately respond. Maybe they’re busy sending out a town crier.

from Ad Week:  http://www.adweek.com/brand-marketing/you-know-dilly-dilly-but-check-out-the-deli-deli-ad-thats-running-on-philly-tv-today/

 

Dietz & Watson Names RTO+P as AOR

Philadelphia-based deli manufacturer Dietz & Watson named hometown agency Red Tettemer O’Connell + Partners (RTO+P) as its agency of record, following a review.

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RTO+P will be tasked with handling national, regional and local advertising for the brand across all media, including broadcast, digital, social media, radio, print, OOH and in-store, as well as media buying and planning. The assignment is effective immediately and the agency’s first work for Dietz & Watson is expected in April.

“We’re really excited to work with Dietz & Watson as the company looks to expand its footprint and continue to evolve,” RTO+P founder and CCO Steve Red said in a statement. “After 78 years, Dietz & Watson remains a 4th generation family business, made up of people who are almost obsessively passionate about the products they sell every day. But there’s nothing ‘old school’ about the brand; they pride themselves on being pioneers and innovators, embracing change and relentlessly charging toward what’s next. We love that juxtaposition of rich history and progressive attitude.”

“RTO+P has a track record of delivering memorable creative and successful media strategy for food and beverage brands,” added Dietz & Watson vice president, brand strategy Lauren Eni. “That history and capability, coupled with our shared Philadelphia roots, made the decision to pursue this partnership a no-brainer.”

Last summer, RTO+P launched the first national campaign for Halo Top, which recently selected Wolfgang as its agency of record. Other food and beverage brands the agency has worked with include Reyka Vodka, MorningStar Farms, Chronic Tacos and Peach Street Distillers.

from Agency Spy: http://www.adweek.com/agencyspy/dietz-watson-names-rtop-as-aor/142736

Burger King Deviously Explains Net Neutrality by Making People Wait Longer for Whoppers

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt—net neutrality.

In December, you’ll recall, the FCC repealed net neutrality rules that regulated businesses that provide internet access to consumers—opening the door for broadband providers to potentially charge more for better internet speed or higher-quality service.

Net neutrality is a complicated topic to explain, though. Which is where Burger King came in with a meaty metaphor. It set up a social experiment at a BK location—with a hidden-camera setup not unlike that of the anti-bullying spot—and taught Whopper buyers a memorable lesson.

Below, see how real customers reacted to being charged more for the same quick-serve Whopper—or, for the regular price, having to wait longer for a Whopper as BK employees intentionally, and seemingly pointlessly, slow down their service.

David Miami, the agency behind so many clever BK campaigns in recent years, made the new spot. It’s very different than the “Bullying Jr.” PSA, but in some ways works similarly.

In place of the more emotional and poignant ending of that earlier spot, here we get a more plainly hostile vibe from the patrons—which fits the issue at hand better. If you were served a mashed-up burger, you’d be mostly confused; if you’re openly denied good service, you’d probably get annoyed pretty quickly.

There’s plenty of cursing in between the baffled looks; a few patrons even make a move to snatch their Whopper away from the BK employees. There’s a dose of “Whopper Freakout” in here, and you get the sense that the stunt could easily have turned violent—thankfully, it didn’t.

The pricing board that they showed customers is great, too—with MBPS, referring to megabytes per second in webspeak, changed to mean “making burgers per second.”

from AdWeek: http://www.adweek.com/creativity/burger-king-deviously-explains-net-neutrality-by-making-people-wait-longer-for-whoppers/