McDonald’s Rick and Morty promotion turns sour as police are called to angry crowds chanting ‘We want sauce’

Chaotic scenes have unfolded at McDonald’s outlets across America after the fast food chain underestimated the response to a promotion it was running for fans of the TV show Rick and Morty, in which it promised to bring back a limited edition, long out of production Szechuan dipping sauce.

The chain announced it would be selling a limited run of a long out-of-production Szechuan dipping sauce – which is referenced in the third season of Rick and Morty – for fans on Saturday (7 October).

However, the promotion quickly backfired when fans – some of whom had reportedly queued for hours – were told the sauce had ran out.

In some parts of the US, fans encountered stores that had not received the promised sauce and staff who were not aware of the promotion.

Police were called to at least one outlet after people in queues for the sauce began getting angry and chanting “We want sauce”, the Guardian reported.

Read more at The Drum: http://www.thedrum.com/news/2017/10/08/mcdonald-s-rick-and-morty-promotion-turns-sour-police-are-called-angry-crowds

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Shake Shack Gets Boozy for ‘Will & Grace’

Shake Shack has created two “Will & Grace” themed shakes, one spiked with Prosecco, as a promotion linked to the return of the iconic sitcom to NBC later this month.

The “Will & Grace” shake has cinnamon marshmallow frozen custard with fudge and is topped with whipped cream and cinnamon sugar. The “Jack & Karen” is a strawberry frozen custard blended Prosecco (apt for Karen’s boozy tendencies) and topped with whipped cream, rainbow sprinkles and raspberry dust. NBC described that one as Shake Shack’s first shake to be made with wine.

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Proceeds from the shakes will benefit GLAAD, the LGBTQ advocacy group.

NBC is rebooting the iconic sitcom later this month and has already renewed it for another season.

from CreativityOnline: http://adage.com/article/media/shake-shack-boozy-will-grace-prosecco/310420/

Baking Ingredients Sing to Paul McCartney in Channel 4’s ‘Great British Bake Off’ Trailer

Fans Are Divided Over Surreal Stop Motion Film.

Channel 4’s acquisition of “The Great British Bake Off,” one of the U.K.’s top-rated TV shows, was not without controversy — three out of the four hosts left as a result, and fans remain skeptical about new hosts including surreal comedian Noel Fielding.

The broadcaster has a lot of work to do to win the viewing public over to its new version — and with the first trailer to be revealed for the show, a delightful animated film by 4Creative that features a plethora of singing, animated baked products, it’s bound to please some.

Read more at Creativity-Online: http://creativity-online.com/work/channel-4-the-great-british-bake-off-trailer/52389

Why have grocery stores changed the channel on TV advertisements?

Broadcast ads are few and far between, with analysts saying there are far better ways to reach today’s consumers.

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TV viewers in the San Antonio, TX area have almost certainly seen H-E-B commercials over the years that feature some of the NBA’s San Antonio Spurs —including All-Stars like Manu Ginobili, Tim Duncan and Pau Gasol—talking about the Texas-based grocer’s products, preparing foods and praising produce.

Read more at FoodDive.com: http://www.fooddive.com/news/grocery–why-have-grocery-stores-changed-the-channel-on-tv-advertisements/444251/

 

Scripps Networks Recruits ‘Digital Lifestyle Experts’

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Scripps Networks has announced the first three of what it says will be 40 or more “digital lifestyle experts” hired to help fill a growing need for ad-generating digital content in food, home, travel and other genres — and maybe find future stars for Food Network, HGTV, Travel Channel and its other TV networks in the process.

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