Snickers Got a Whole TV Channel to Act Weird When It Was Hungry in Great Media Stunt

Snickers is one of the best brands around at hacking and subverting media—whether it’s the Sports Illustrated swimsuit issue, the Super Bowl or the bridge between online and out-of-home.

Now, it’s added to its legacy of clever media pranks with an inspired idea from England. Via agency AMV BBDO in London, it brought the classic “You’re not you when you’re hungry” campaign to impressive new heights—with a campaign that had a whole television network act completely out of character when it was “hungry.”

The network is called Dave, and it normally features a millennial-focused grab bag of fun-loving programs. But one day recently, at exactly 3:28 p.m. (which Snickers says is “the hungriest time of day”), Dave suddenly and inexplicably turned into Rupert—a network showing boring and nonsensical shows including chess championships, vintage film noir and an art appraisal program.

Frankly, it seemed like Dave had become PBS.

Check out the case study here:

As you can see, the prank went well beyond television. At precisely the same moment as the TV channel switched, Dave reskinned its social properties and starting posting stodgy Rupert content on them. It also swapped out Dave’s digital out-of-home ads with Rupert ads—also at the same time. The receptionist at Dave even started answering the phone as Rupert.

Eventually, Snickers put a stop to the madness. Color bars appeared on the screen, and a Snickers bar appeared along with the tagline “You’re not you when you’re hungry.”

In the final piece of the puzzle, Snickers wrote an open letter of apology in the form of an ad, promising Dave viewers that the network had stocked up on Snickers bars and wouldn’t morph into Rupert again.

In a somewhat quiet year for Snickers, this has been one of the high points.

from AdWeek:




McDonald’s Rick and Morty promotion turns sour as police are called to angry crowds chanting ‘We want sauce’

Chaotic scenes have unfolded at McDonald’s outlets across America after the fast food chain underestimated the response to a promotion it was running for fans of the TV show Rick and Morty, in which it promised to bring back a limited edition, long out of production Szechuan dipping sauce.

The chain announced it would be selling a limited run of a long out-of-production Szechuan dipping sauce – which is referenced in the third season of Rick and Morty – for fans on Saturday (7 October).

However, the promotion quickly backfired when fans – some of whom had reportedly queued for hours – were told the sauce had ran out.

In some parts of the US, fans encountered stores that had not received the promised sauce and staff who were not aware of the promotion.

Police were called to at least one outlet after people in queues for the sauce began getting angry and chanting “We want sauce”, the Guardian reported.

Read more at The Drum:

Shake Shack Gets Boozy for ‘Will & Grace’

Shake Shack has created two “Will & Grace” themed shakes, one spiked with Prosecco, as a promotion linked to the return of the iconic sitcom to NBC later this month.

The “Will & Grace” shake has cinnamon marshmallow frozen custard with fudge and is topped with whipped cream and cinnamon sugar. The “Jack & Karen” is a strawberry frozen custard blended Prosecco (apt for Karen’s boozy tendencies) and topped with whipped cream, rainbow sprinkles and raspberry dust. NBC described that one as Shake Shack’s first shake to be made with wine.


Proceeds from the shakes will benefit GLAAD, the LGBTQ advocacy group.

NBC is rebooting the iconic sitcom later this month and has already renewed it for another season.

from CreativityOnline:

Baking Ingredients Sing to Paul McCartney in Channel 4’s ‘Great British Bake Off’ Trailer

Fans Are Divided Over Surreal Stop Motion Film.

Channel 4’s acquisition of “The Great British Bake Off,” one of the U.K.’s top-rated TV shows, was not without controversy — three out of the four hosts left as a result, and fans remain skeptical about new hosts including surreal comedian Noel Fielding.

The broadcaster has a lot of work to do to win the viewing public over to its new version — and with the first trailer to be revealed for the show, a delightful animated film by 4Creative that features a plethora of singing, animated baked products, it’s bound to please some.

Read more at Creativity-Online:

Why have grocery stores changed the channel on TV advertisements?

Broadcast ads are few and far between, with analysts saying there are far better ways to reach today’s consumers.


TV viewers in the San Antonio, TX area have almost certainly seen H-E-B commercials over the years that feature some of the NBA’s San Antonio Spurs —including All-Stars like Manu Ginobili, Tim Duncan and Pau Gasol—talking about the Texas-based grocer’s products, preparing foods and praising produce.

Read more at–why-have-grocery-stores-changed-the-channel-on-tv-advertisements/444251/