from Ad Age: https://adage.com/article/cmo-strategy/anheuser-busch-inbev-launches-house-agency-draftline/2172236 Anheuser-Busch InBev has been quietly brewing its own U.S. in-house agency for the past year. On … More
Natty Light Taps Pat McAfee For Fruit-Flavored Naturdays Launch
Natural Light — aka Natty Light, the reduced-calorie, economy beer favored by college-age sports lovers — is launching a fruit-flavored … More
Anheuser-Busch debuts Instagrammable O’Doul’s packaging
Most of us know O’Doul’s as that weird beer in the corner of the bodega cooler. Released in 1990 as … More
Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign
Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched … More
Super Bowl WATCH: STELLA ARTOIS’ SUPER BOWL AD STARRING MATT DAMON
Over the years, Anheuser-Busch InBev‘s Super Bowl ads have sought to make viewers laugh at its jokes or bond with … More
Adam Driver Surprises Military Family in Budweiser’s Poignant, Patriotic Fourth of July Ad
The spot—created in partnership with the Folds of Honor Foundation, which provides educational scholarships for the children and spouses of fallen and disabled service members—follows a simple and straightforward script, one we’ve seen many times before. Still, the journey to Brodheadsville, Pa., is quietly poignant as it captures the family’s surprise at how Bud plans to help the daughter pursue her dream of becoming a nurse.
AB InBev Will Spend $2 Billion to Break Out Beyond Bud
The investment, which extends through 2020, is a bet that Anheuser-Busch can push into new categories without neglecting its core business: traditional beer brands. Striking that balance will be key to the company’s future, Anheuser-Busch Chief Executive Officer Joao Castro Neves said in an interview.
Anheuser-Busch Website Roils Smaller Craft Brewery
t didn’t take long for The Beer Necessities, a handsome new website underwritten by Anheuser-Busch’s division The High End, to upset the hops cart. Via a May 3 Facebook post, Beachwood Brewing, a company headquartered in Long Beach, Calif., admitted that they should have done better research before agreeing to be interviewed by a writer for the site, which was not yet live at the time.