from Ad Age: Anheuser-Busch InBev has been quietly brewing its own U.S. in-house agency for the past year. On … More

Adam Driver Surprises Military Family in Budweiser’s Poignant, Patriotic Fourth of July Ad

The spot—created in partnership with the Folds of Honor Foundation, which provides educational scholarships for the children and spouses of fallen and disabled service members—follows a simple and straightforward script, one we’ve seen many times before. Still, the journey to Brodheadsville, Pa., is quietly poignant as it captures the family’s surprise at how Bud plans to help the daughter pursue her dream of becoming a nurse.

AB InBev Will Spend $2 Billion to Break Out Beyond Bud

The investment, which extends through 2020, is a bet that Anheuser-Busch can push into new categories without neglecting its core business: traditional beer brands. Striking that balance will be key to the company’s future, Anheuser-Busch Chief Executive Officer Joao Castro Neves said in an interview.

Anheuser-Busch Website Roils Smaller Craft Brewery

t didn’t take long for The Beer Necessities, a handsome new website underwritten by Anheuser-Busch’s division The High End, to upset the hops cart. Via a May 3 Facebook post, Beachwood Brewing, a company headquartered in Long Beach, Calif., admitted that they should have done better research before agreeing to be interviewed by a writer for the site, which was not yet live at the time.