As a pioneer in the emerging video commerce market, ALECIA, the first shoppable video streaming service, is officially launching as a … More
Category: Innovation
Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign
Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched … More
Tech stays top of mind as Starbucks maps future growth
The Starbucks Corporation could not be a more perfect example of the proverb, “A rolling stone gathers no moss.” Rampant … More
Kellogg CEO: Innovations coming for cereal, Pop-Tarts
Kellogg, known for Frosted Flakes and Froot Loops cereals, says millennials are hot for its frozen foods, helping boost the … More
Guided Cooking Trend Continues Momentum In 2018
Two years ago at the Housewares Show in Chicago, I saw the emergence of a new trend called guided cooking. At the … More
Starbucks plans greater marketing investment around innovations
Starbucks says it has a plan to reverse a disappointing same-store sales trend. Same-store sales (stores that have been open at … More
