The new ‘Be Both’ campaign aims to introduce SweeTarts to a new generation of candy lovers. At a time when … More
Ferrero Intros ‘Better’ Butterfinger, Big New Campaign
Butterfinger — one of the brands acquired in Ferrero’s $2.8 billion acquisition of Nestle’s confections business last January — is … More
Mars is ready to take more risks when it comes to content – but is the production industry?
Michele Oliver, Mars’ vice-president for marketing, may still cite the TV campaign (TVC) as the best way to reach her brand’s … More
DANNY DEVITO LOLLS IN A POOL OF CHOCOLATE IN M&M’S SUPER BOWL TEASER
All your #trollfoot dreams are about to come true: A chocolate-splashed Danny DeVito will star in M&M’s Super Bowl spot. … More
SKITTLES IS MAKING A SUPER BOWL AD FOR ONLY ONE PERSON
Skittles is sitting out the Super Bowl this year, but says it’s still making a Super Bowl-worthy ad to show … More
M&M’s To Return To Super Bowl, After 3-Year Hiatus
Mars Wrigley announced that M&M’s, which has been absent from the Super Bowl for three years, will be back in … More
How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan
For the next evolution of Snickers’ longtime tagline, “You’re not you when you’re hungry,” MediaCom Melbourne and BBDO linked … More
Why Kind Dumped 45,000 Pounds of Sugar and Sculpted Children Out of It in Times Square Today
Anybody who passed through Times Square this morning likely noticed a giant mound of sugar and an array of children … More
Why Hershey’s Launched One of Its Biggest Products With a Digital-First Approach
Hershey’s—a more than 120-year-old brand—is trying to think faster and be more efficient when it comes to advertising.
Nutella Creates Seven Million Jars Covered in One-of-a-Kind Patterns
Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London’s Selfridges.
But now it has gone even further — in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.
The Confectionery Revolution – Mars Leads Industry to Evolve with an Eye on Consumer Choice and Transparency
The food and confectionery industries have long been challenged with satisfying demand for tasty treats, along with convenience and choice. Americans want healthier options, but they don’t want to give up their favorite chocolates or confections. In fact, the majority of consumers prefer classic indulgences like chocolate and other candies.
Nutella Will Serve Up Gooey, Chocolaty Concoctions at Its First Cafe in Chicago
If you’re one of those people that puts Nutella on everything or just eats it straight from the tub, it might be time to head to Chicago. On May 31, Nutella parent company Ferrero is opening the very first Nutella restaurant, the Nutella Café in Chicago.