New lead creative agency Duncan Channon tells audiences to “Be Both” for SweetTarts

The new ‘Be Both’ campaign aims to introduce SweeTarts to a new generation of candy lovers. At a time when … More

Nutella Creates Seven Million Jars Covered in One-of-a-Kind Patterns

Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London’s Selfridges.

But now it has gone even further — in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.