Halo Top says to ‘stop shoulding yourself’ and enjoy ice cream

If staying at home during the coronavirus pandemic has taught people anything about dining, perhaps it’s that a pint of … More

Burger King says self-driving cars know to slow down for its signs, too

Smart cars don’t dominate the roads yet. But there are enough out there that a certain brand is calling on … More

Haagen-Dazs says ‘Don’t hold back’ in global campaign with more inclusive approach

Haagen-Dazs is urging viewers “Don’t Hold Back” in its first work from new global creative agency Forsman & Bodenfors. The … More

MEKANISM PICKS UP JOSE CUERVO CREATIVE

Independent agency Mekanism has been named agency of record for Proximo Spirits’ Jose Cuervo brand, following a review that was … More

IKEA SHARES ITS FAMOUS SWEDISH MEATBALLS RECIPE FOR CUSTOMERS IN LOCKDOWN

With Ikea stores closed at the moment, people are apparently missing not just the furniture options but their favorite Swedish … More

TBWACHIATDAY NEW YORK LANDS LEAD CREATIVE ON PEPSICO’S BUBLY BRAND

Omnicom Group’s TBWA\Chiat\Day New York has won the creative account for PepsiCo’s sparkling water Bubly brand. A PepsiCo spokesperson confirmed the decision but … More

AB INBEV EXPANDS PARTNERSHIP WITH PEREIRA O’DELL

Anheuser-Busch InBev has expanded its relationship with Pereira O’Dell, adding the independent agency to its roster for Budweiser, Stella Artois … More

JOHANNES LEONARDO WINS VIZZY, A NEW HARD SELTZER FROM MOLSON COORS

Johannes Leonardo has won the creative account for Vizzy, a new hard seltzer brand from Molson Coors that will get … More

BUSH’S BEANS MAKER JUMPS TO CARMICHAEL LYNCH

Decision ends 23-year partnership with MDC’s Doner. After 23 years with MDC Partners-owned Doner, beans maker Bush Brothers & Co., … More

KROGER FRESHENS BRAND WITH DEBUT WORK FROM DDB, ITS FIRST AGENCY OF RECORD

Kroger is keeping more than just the grocery aisle fresh. This week, the 136-year-old grocery chain is debuting branding that … More

When it comes to Marketing Healthy Food, It’s all about using the right language

There are so many dietary trends to keep up with–from keto, paleo and raw to superfoods, gluten-free, plant-based and macronutrient dense–that it’s … More

How Baskin Robbins replicated a ‘Stranger Things’ ice cream parlor

To drum up fans’ excitement for the arrival of Season 3 of “Stranger Things,” Netflix teamed with Baskin-Robbins to bring … More