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KELLOGG’S BETS ‘JURASSIC’ FANS ARE, ER, HUNGRY FOR CONTENT

on June 18, 2018

Just how many “Jurassic World: Fallen Kingdom” super fans with discretionary funds are out there? Kellogg‘s is about to find out.

jurassic world kelloggs

The marketer is selling limited-edition boxes of Frosted Flakes cereal and Keebler Fudge Stripes cookies days ahead of the June 22 release of the likely blockbuster. No, the cereal and cookies aren’t dino-shaped. Instead, each box has a screen inside that plays more than five minutes of apparently “explosive content” (that’s Kellogg’s wording, not ours).

All for the bargain price of $24.99.

jurassic world kelloggs

Kellogg has other tie-ins with Universal Pictures for the latest “Jurassic World” flick. Some packaging features limited-time promotional packaging (what the marketer dubs a “prehistoric makeover”). Lots of Kellogg’s and Keebler products, including cereal, cookies, crackers, Eggo waffles, Pop-Tarts and even Jurassic World Fruit Snacks (apparently a thing), offer chances to win two tickets to “Jurassic World.” Movie-themed popsicle molds in select cereal packages and licensed products are among other parts of the push.

Kellogg’s isn’t the only food maker tying itself to “Jurassic World.”

Read more at AdAge: http://adage.com/article/cmo-strategy/jurassic-kingdom-fans-kellogg-s-a-deal/313923/

 

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SONIC HOPES ITS NEW SLUSHY IS A REALLY BIG DILL

on June 11, 2018

Pickle lovers will…maybe rejoice at Sonic Drive-In’s latest addition to its lineup of “refreshing” summer drinks. The name of its latest product (drumroll, please): the Pickle Juice Slush.

sonic slushies

The bright green slush, which Sonic describes as “sweet yet tart,” debuts Monday alongside more conventional Snow Cone Slush flavors like Blue Hawaiian, Bahama Mama and Tiger’s Blood.

Reactions to the drink have been mixed. Here, some on Twitter who are unlikely to try it:

The Pickle Juice Slush is a new—albeit wacky—take on the recent fermented food trend: think kombucha, kefir, sauerkraut and Greek yogurt. Fermented foods, which are created by bacteria, yeast or other microorganisms breaking down a substance, are known for their tangy flavor and health benefits. A study published in a 2016 issue of the “Preventive Nutrition and Food Science” journal found that fermented foods have an especially positive effect on cognitive function, along with previously known digestive benefits.

Read more at Ad Age: http://adage.com/article/cmo-strategy/dill/313835/

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JIMMY JOHN’S ADVERTISING GETS EVEN FREAKIER

on June 5, 2018

Jimmy John’s, which already uses “Freaky fast” and “Freaky fresh” in its tagline, is expanding its use of the “f” word in the first campaign cooked up by its new CMO and creative agency.

jimmyjohns.jpeg

Its newest tagline: “Freaky fast, freaky fresh, Jimmy John’s, freak yeah.”

“For years we’ve used freaky to describe our speed,” says John Shea, who joined in October as Jimmy John’s first CMO since 2007. “But freaky is really a way of life for us at Jimmy John’s. We’re freaks about the speed, quality, freshness, [and] the sandwich making, and being freaks we’re obsessed with things that normal people don’t even think about.”

Read more at AdAge: http://adage.com/article/cmo-strategy/jimmy-john-s-freakishness/313746/

HEINEKEN SHATTERS U.S. BEER INDUSTRY’S GLASS CEILING, NAMES FEMALE CEO

on June 5, 2018

The U.S. beer industry’s glass ceiling has finally been shattered. Heineken USA on Tuesday named Maggie Timoney as its CEO, replacing Ronald den Elzen, who is assuming a global role at the Amsterdam-based brewer. Timoney is the first woman to lead a major U.S. beer supplier, according to Heineken.

Maggie Timoney.

Maggie Timoney. Credit: Heineken

Timoney joins the U.S. division from Ireland, where she ran Heineken as CEO for the last five years. The move is a return to the States for Timoney, who joined the beer marketer in 1998 in a national sales planning role and was named Heineken USA’s senior VP of human resources in 2010.

“Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results,”, Heineken Americas Region President Marc Busain said in an announcement, adding that she “over-delivered on volume, revenue, profit and market share targets” in Ireland.

Heineken USA, whose brands include its namesake lager as well as Dos Equis, Tecate and Strongbow, ranks as the nation’s fourth-largest U.S. beer supplier with nearly 4 percent market share, according to Beer Marketer’s Insights, which called Timoney the first woman to lead a top five U.S. beer supplier. That list currently also includes Anheuser-Busch InBev, MillerCoors, Constellation (Corona) and Pabst.

Read more at AdAge: http://adage.com/article/cmo-strategy/beer-industry-s-glass-ceiling-shattered/313748/