Belgian-born Stella Artois is getting its French on. The 92-year-old brand is launching the largest global marketing effort in its history that includes a new tagline, "Joie de Bière." The French phrase, which translates to "Joy of Beer," puts a bar-friendly twist on the common "joie de vivre" expression that means joy of living. https://www.youtube.com/watch?v=x4dbIbYVJGs … Continue reading Stella Artois launches its biggest campaign, fueled by TV ads
Category: Ad Age
DENNY’S EMBRACES THE LIGHT SIDE IN CO-PROMOTION WITH ‘SOLO: A STAR WARS STORY’
Denny's on Monday took over a Hollywood tourist spot, Disney's El Capitan Theater, to promote its tie-up with "Solo: A Star Wars Story." While the chain usually touts its food in its marketing, this time the effort puts the focus on its promotional partner, an expected blockbuster coming out on Memorial Day weekend, and No Kid Hungry, … Continue reading DENNY’S EMBRACES THE LIGHT SIDE IN CO-PROMOTION WITH ‘SOLO: A STAR WARS STORY’
DOMINO’S LATEST DIGITAL OFFERING IS A VIDEO GAME
Domino's has led the pack in terms of brand tech innovation, with offerings like Tweet and emoji ordering and Google Home ordering, all of which is now showcased in a Rube Goldberg-themed spot that debuted today. Alongside the new ad, the brand adds another digital offering to its oeuvre--a video game. https://www.youtube.com/watch?v=LOk4hVt2lm0 Joining other fast … Continue reading DOMINO’S LATEST DIGITAL OFFERING IS A VIDEO GAME
COORS LIGHT MAKES MARKETING SHIFT AFTER ADS GOT TOO SERIOUS
Coors Light will talk more about its beer and less about human achievement as it seeks to reverse a sales slump. The ad shift—which includes more emphasis on its classic "World's Most Refreshing Beer" tagline— is another sign of a burgeoning backlash against highbrow ads that have very little to do with the products marketers … Continue reading COORS LIGHT MAKES MARKETING SHIFT AFTER ADS GOT TOO SERIOUS
DOMINO’S UNSEATS PIZZA HUT AS BIGGEST PIZZA CHAIN
Domino's Pizza finally has the title it has been hungering for: top pizza seller. The chain wasted no time crowing about unseating Pizza Hut as the leading pizza chain both in the U.S. and worldwide. Domino's not-so-subtly inserted the phrase "the largest pizza company in the world based on global retail sales" into the very … Continue reading DOMINO’S UNSEATS PIZZA HUT AS BIGGEST PIZZA CHAIN
CKE LAUNCHES CARL’S JR. ADS FROM NEW AGENCY HAVAS
CKE picked Havas as its creative agency of record just two weeks ago and already the agency's first work for the fast feeder debuts Monday, showing just how quickly CKE wants to pivot to a new approach. CKE Restaurants Holdings Inc. isn't a household name, but its Carl's Jr. and Hardee's chains, since around 1941 … Continue reading CKE LAUNCHES CARL’S JR. ADS FROM NEW AGENCY HAVAS
PEPSICO DEBUTS ‘BUBLY’ BRAND AT OSCARS IN CHASE FOR MORE WATER SALES
PepsiCo is bringing Bubly to the Oscars—not Champagne, but a new sparkling water brand. The beverage giant announced the new offering on Thursday, calling it "one of our biggest product launches" and backing it with two 30-second slots during ABC's March 4 broadcast of the Academy Awards. Bubly will be endorsed by actor Neil Patrick … Continue reading PEPSICO DEBUTS ‘BUBLY’ BRAND AT OSCARS IN CHASE FOR MORE WATER SALES
Watch the latest ads from TGI Friday’s, Lays & Busch Beer
TGI Friday's https://www.youtube.com/watch?v=B8wf2pNxLOM TGI Friday's data for the last 30 days Impressions: 141,118,466 (2% of industry) Est. TV Spend: $1,219,317 (1% of industry) Attention Score: 91.94 Attention Index: 99 (1% more interruptions than avg.) Lay's Lay's data for the last 30 days Impressions: 610,738,395 (6% of industry) Est. TV Spend: $4,392,790 (5% of industry) Attention … Continue reading Watch the latest ads from TGI Friday’s, Lays & Busch Beer
