Stella Artois launches its biggest campaign, fueled by TV ads

Belgian-born Stella Artois is getting its French on. The 92-year-old brand is launching the largest global marketing effort in its history that includes a new tagline, "Joie de Bière." The French phrase, which translates to "Joy of Beer," puts a bar-friendly twist on the common "joie de vivre" expression that means joy of living. https://www.youtube.com/watch?v=x4dbIbYVJGsContinue reading Stella Artois launches its biggest campaign, fueled by TV ads

Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped to Help

Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt—staging a car fire on the side of a highway, and then offering a special treat to the good samaritans who stopped to help. The film, by David … Continue reading Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped to Help

Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later

Almost three decades after its spot “Lion,” directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts—with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle … Continue reading Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later

IHOP REMINDS DINERS ITS OMELETTES COME WITH PANCAKES

Comedic Spot From Droga5 Shows You Don't Have to Choose Anyone who's eaten at IHOP, and even those who haven't, know it's known for pancakes. The restaurant's name, after all, is an acronym for its original name, International House of Pancakes. https://www.youtube.com/watch?v=y_ITyGa5j2U Now, after an all-you-can-eat pancake push that ended Sunday, its moving some of … Continue reading IHOP REMINDS DINERS ITS OMELETTES COME WITH PANCAKES

Absolut Bares It All in Humorous Transparency Campaign

Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes viewers on a revealing journey to discover Absolut Vodka’s CO2 neutral distillation process and sustainable ethos. The film, which features employees from The Absolut Company in the buff, … Continue reading Absolut Bares It All in Humorous Transparency Campaign

How Diet Coke turned a social video into a Super Bowl spot

The process of making a Super Bowl ad often entails the deployment whiz-bang special effects honed with weeks of editing and fine-tuning. Not so for Diet Coke, which this year converted what was originally supposed to be a quick social media video into its 30-second in-game TV ad. https://www.youtube.com/watch?v=91Q0kddGWLc The spot, by Anomaly Los Angeles, … Continue reading How Diet Coke turned a social video into a Super Bowl spot

Whole Foods Unveils First Campaign Following Amazon Acquisition

Whole Foods Market's first marketing campaign since its $13.7 billion acquisition by Amazon last August is out, and the first batch of spots seem targeted at a distinctly young, decidedly quirky demographic. Under the tagline "Whatever Makes You Whole," the new push includes the tale of a bearded vegan-turned-paleo and his carnivorous needs; a dad … Continue reading Whole Foods Unveils First Campaign Following Amazon Acquisition