Mistress Launches ‘United By Flavor’ Manifesto in First Work for Qdoba

Los Angeles independent agency Mistress launched its first work for Qdoba after being named creative agency of record for the brand back this past summer.

The animated manifesto “United by Flavor” delivers a message of unity and diversity, while also highlighting the fast casual chain’s dedication to fresh flavors, centered around the Qdoba Luchadors.

“We live in a world where everyone is different and we love it” the voiceover begins, adding that “some are extra spicy” while “others are mild.” The ad then pivots to a celebration of Qdoba’s fresh guacamole, three cheese queso, in-house pickled jalapeños and fresh fajita veggies.

While the Luchador personification of flavors can be off-putting at times, the spot does connect the brand to a broader message while also acting to celebrate brand differentiating ingredients and approaches.

from Agency Spy: http://www.adweek.com/agencyspy/mistress-launches-united-by-flavor-manifesto-in-first-work-for-qdoba/139988


McDonald’s goes ‘bigger and stronger’ with Christmas campaign after 2016 success

McDonald’s is launching its biggest Christmas ad campaign yet as it looks to build on the success of its 2016 activity and put its brand “at an advantage” over the festive season.

The #reindeerready campaign, created by its creative agency Leo Burnett, will launch on Friday (17 November) on Channel 4 before the start of Gogglebox. From today (15 November), the brand will be airing teaser clips to build anticipation.

McDonald's UK Christmas ScreenChow

The TV spot tells the story of a young girl on a shopping trip with her father who is saving a McDonald’s carrot stick to give to Santa’s reindeer. When they return home, however, her brother points out that one carrot won’t be enough to feed Santa’s herd and so they venture back to McDonald’s to collect a bag of carrots.

The campaign will run across TV, cinema, social and digital, while McDonald’s has tied up with Snapchat to create a “hub” that consumers can access by scanning a QR code on McDonald’s packaging. The hub will include various games, filters and lenses that consumers can use and share on social media.

McDonald’s is also looking to engage consumers by giving away themed baubles and knitwear to winners of competitions it will run on social. Running alongside the marketing activity will be a festive menu that includes a spiced cookie latte and Terry’s chocolate orange McFlurry.

Going ‘even bigger’

The fast food chain says last year’s campaign was “incredibly successful”, leading to an increase in sales and brand awareness, and delivering one of the strongest ROI for its marketing.

“[Last year’s] campaign was a real success for us, and gave us the faith to go bigger and even stronger,” Emily Somers, VP of marketing and food development at McDonald’s UK, tells Marketing Week.

“The collective component of having the food and brand campaign worked really well. Specific engagement levels within each channel, and certainly TV, was very high. All metrics ticked the box.”

Despite the success, Somers says the brand evaluated last year’s campaign to work out what else it could have done to make it more effective. What the brand found was that while the tale of Juliette the doll did work as a vehicle to tell the McDonald’s brand story, this year it wanted to tap into a “universal truth” – the fact that it sells carrot sticks.

Read more at Marketing Week:  https://www.marketingweek.com/2017/11/15/mcdonalds-christmas-campaign-2017/

Heineken® Unveils New Tribute To U.S. Soccer Fans And Their Love For The Game In New Digital Spot

In the spirit of togetherness and soccer’s rising popularity in America, Heineken® today is unveiling a new digital spot that pays tribute to fans and supporters. The beautiful game has the ability to bring people together, and this video is dedicated to soccer fans and their commitment to the sport, no matter who you are or what team you follow.

An extension of 2016’s “Soccer Is Here” campaign, the video, developed by Publicis New York, features International Spanish star and New York City Football Club (NYC FC) captain, David Villa, sporting a green shirt with the word “champion” emblazoned across the front. Elsewhere this season, fans of all levels at Major League Soccer games wore shirts with similar words written on them, which could be seen at various league matches and on live television. For the first time, soccer fans can now view the full message in a video, which states, “There is an invisible thread that links us all. No matter if you are red or blue, American or Americano, champion or fan, young or..uhm.. experienced, our love for this game unites us. And together we chant as one: Soccer is here.”

Read more at PR News Wire: http://www.prnewswire.com/news-releases/heineken-unveils-new-tribute-to-us-soccer-fans-and-their-love-for-the-game-in-new-digital-spot-300533749.html

Carl’s Jr. and Hardee’s say rivals’ food tastes like ‘Diesel and Sadness’ in Campaign for $5 All-Star Meals.

Carl’s Jr. and Hardee’s humorously troll competitors in new ads for the chains’ $5 All-Star meals.

In spots that play heavily on value, the chains take aim at fast-food rivals like Subway–one spot, seen here, shows a guy in his basement guillotining what looks suspiciously like a $5 dollar sandwich from the sandwich seller.

Another ad talks about “playing dollar-menu bingo” and ending up with an un-appetizing looking “fish sandwich” while a third spot shows a man burning his mouth on a gas stastion burrito which “tastes like diesel and sadness.”

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New HelloFresh TV Ads Feature Real Customers

HelloFresh, one of the leaders in the still-nascent, closely watched meal kit market, continues to invest heavily in marketing and trial discounts in the U.S.

And its evolving advertising approach speaks both to growth and to the ability to do less explaining about the meal kit concept and more targeted benefits messaging.

Three new HelloFresh TV ads, from New York-based Pure Growth Consulting, continue the brand’s “Get Cooking” tagline, and a spirit of the joy of cooking. But whereas its “Tonight We Cook” spot that had been running since January, from Domani, featured a range of actors spanning ages and lifestyles and voiceover messaging, the new creative focuses on families, using the stories of real HelloFresh customers told in their own voices. There’s also a new emphasis on how the meal kits’ convenience can help families spend more — and less stressful — time together.

Read more at Media Post: https://www.mediapost.com/publications/article/307549/new-hellofresh-tv-ads-feature-real-customers.html