White Castle Partners With Rising Star On Anthem For New Generation Of Cravers

America's first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist's new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain's new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of attending Berklee College … Continue reading White Castle Partners With Rising Star On Anthem For New Generation Of Cravers

Anomaly, Minute Maid go social to celebrate imperfect families

Minute Maid’s first campaign with the Anomaly agency includes revamped social media accounts and new TV ads. The “This Is Good” campaign encourages parents to embrace and share more of their “authentic” or “perfectly imperfect” family moments on social media, using the hashtag #thisisGOOD. https://www.youtube.com/watch?v=wY0ZYXhYiWQ The brand’s “refreshed” social accounts include Twitter, Instagram, Facebook and Pinterest, and it’s employing … Continue reading Anomaly, Minute Maid go social to celebrate imperfect families

Pacifico Beer Launches First National TV Campaign

Constellation Brands is investing in Pacifico Beer's first nationwide integrated campaign as the West Coast cult favorite expands its distribution across the U.S. Until now, Pacifico’s biggest national-reach advertising focused primarily on social media. https://www.youtube.com/watch?v=riNi-4MO42E Developed with Cramer-Krasselt, the “Live Life Anchors Up” creative is inspired by the anchor on the bottle. Young Millennial men … Continue reading Pacifico Beer Launches First National TV Campaign

Ruby Tuesday taps Dratch for TV, digital push

Ruby Tuesday is introducing its first campaign since being acquired by private-equity shop NRD Capital in December. With this new ownership and a renewed investment in building the brand, Ruby Tuesday’s new TV spot stars "Saturday Night Live" veteran Rachel Dratch playing all six roles in three pairs of polar opposite characters — including cheerleader and Goth girl, Grim … Continue reading Ruby Tuesday taps Dratch for TV, digital push

Dos Equis doesn’t even try to keep it real in its latest hyperbole-filled campaign

Dos Equis, long promoted by the ‘Most Interesting Man in the World’ is keeping the tales tall in its latest campaign. The Mexican beer is exaggerating the truth – and telling flat-out lies, in humorous fashion – as it tells drinkers to ‘Keep it Interesante’ when telling bar stories. https://www.youtube.com/watch?v=zC8hA4_gWNs The new campaign expands on the ‘interesting’ … Continue reading Dos Equis doesn’t even try to keep it real in its latest hyperbole-filled campaign

Hugh Jackman refreshes his Laughing Man Coffee brand that gives back to the coffee farmers

Actor Hugh Jackman’s Laughing Man Coffee has received a brand a refresh and new marketing campaign, ‘Make Every Cup Count,’ to celebrate its mission to deliver premium coffee and give back to the farmers who produce it. https://www.youtube.com/watch?v=yiNYa18UmJI In a new national marketing campaign, Laughing Man Coffee unveiled an updated logo, revamped brand packaging, a new … Continue reading Hugh Jackman refreshes his Laughing Man Coffee brand that gives back to the coffee farmers

Skippy goes smooth with Mark Ronson soundtrack to promote its creamy peanut butter

A very smooth kid shows off his smooth moves to a smooth song in a new spot for Skippy peanut butter, showing how smooth its product can be. ‘Be Smooth Like Skippy’ is a new national ad campaign and it includes a series of videos with child actor Cooper Friedman performing a variety of smooth … Continue reading Skippy goes smooth with Mark Ronson soundtrack to promote its creamy peanut butter

Deliveroo launches global brand campaign to encourage people to ‘eat more amazing’

The food delivery brand says the campaign is a long-term proposition as it looks to raise awareness of the service and get people to use it more often. Deliveroo is launching a new global brand campaign as it looks to showcase the breadth of food available on its service and get people using it more … Continue reading Deliveroo launches global brand campaign to encourage people to ‘eat more amazing’