Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through … More
Category: Marketing Week
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a rapid strategic response has ensured … More
Deliveroo launches global brand campaign to encourage people to ‘eat more amazing’
The food delivery brand says the campaign is a long-term proposition as it looks to raise awareness of the service … More
KFC’s dancing chicken most complained about ad of 2017
Chickens? Dancing? A Kentucky-Fried-themed rap? Throw them all together and you’ve got yourself the most complained about ad of 2017. … More
Coca-Cola brings back ‘First Taste’ ad in renewed Coke Zero Sugar push
The TV advert, which launches next Monday, across TV, online and cinema continues Coca -Cola’s focus on its healthier options. … More
‘Everyone has to eat’ says Morrisons as it anticipates a price-conscious Christmas
With Christmas fast approaching, the current retail climate suggests consumers will be looking for a bargain. John Lewis has already … More
Nespresso focuses on its farmers rather than George Clooney for latest campaign
Nespresso launched its first ever above the line campaign around its sustainability efforts, as the brand insists it is not … More
Coca-Cola: ‘E-commerce should not be seen as a channel’
Coca-Cola says digital transformation and e-commerce are its top priorities, as the fizzy drinks company claims its products are among … More
Dolmio’s new campaign ditches the Italian puppets in favour of ‘real-life situations’
British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising. … More
Coca-Cola launches first sustainability campaign to promote plastic recycling
The multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle. … More
McDonald’s on the next stage of its digital transformation
In the latest series of Digital Decoded, we test McDonald’s mobile ordering app and speak to the brand’s digital director … More
Burger King: Galvanising the whole business around an idea is the only way to ensure it isn’t vanilla
Burger King might not be the biggest spender on marketing, but its head of brand marketing Fernando Machado says creativity allows it to “speak louder than its size” and get it noticed.
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