‘Eaters of New York’ Storm Madison Square Garden in Seamless’ New Ads

New Yorkers love the wry “How New York Eats” campaign for Seamless, with its witty headlines digging into truths about the real NYC. Now, BBH New York is back with new ads for the food delivery service, an out-of-home, print and digital campaign that’s more about characters than headlines.

The new “Eaters of New York” campaign features an array of classic NYC characters illustrated by Emile Holmewood of design agency BloodBros. The campaign begins with a takeover of signage at Madison Square Garden, and will continue Oct. 11 with a five-page cover wrap on TimeOut New York.

The digital portion of the campaign includes the “Become a Character” contest. Instagram users are encouraged to upload a selfie tagged #HowNewYorkEatsContest for a chance to win a portrait of themselves illustrated in the style of the campaign.

from AdWeek: http://www.adweek.com/brand-marketing/eaters-of-new-york-storm-madison-square-garden-in-seamless-new-ads/

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Rue La La and Dunkin’ co-design online fall fashion boutique

E-commerce destination Rue La La and Dunkin’ Donuts are launching a branded and shoppable “Girl on the Go: Fall Style” online boutique that highlights the DD Perks loyalty program, according to a press release from the companies.

The digital partnership rolled out yesterday on ruelala.com and the Rue La La mobile app, where members can enroll in DD Perks with the code “RUE.” Anyone doing so by Oct. 31 will get the “Rue 30,” which offers 30 days of free shipping. Anyone already in the DD Perks program will receive the same offer via email.

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Dunkin’ Donuts chose Rue La La to showcase DD Perks and bolster enrollment in part due to the platform’s 16 million worldwide members, per the release.

Read more at Marketing Dive: http://www.marketingdive.com/news/rue-la-la-and-dunkin-co-design-online-fall-fashion-boutique/505015/

Coca-Cola reveals 3D robotic billboard in Times Square

Coca-Cola has unveiled a billboard in New York’s Times Square, which Coke is claiming is the world’s first-ever 3D robotic board that will display messaging related to particular times of day. The billboard comprises 1,760 individual LED screens, took four years and 35 engineers to create, and will reach 300,000 people walking by daily.

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Each LED screen is choreographed to match the advertisement on display, which in turn should draw the attention of the 300,000 or office workers and tourists who pass by the intersection. During the reveal, Guinness World Records was even onsite and awarded Coca-Cola two new records, one for the largest 3D robotic billboard and the other for it being the first 3D robotic billboard.

Read more at Ad Age:  http://adage.com/article/media/numbers-coca-cola-s-times-square-billboard/310406/

 

Welch’s Reintroduces Consumers to Its Farmer Co-op Model With a New Campaign and Agency

Welch’s is a company that has been making juices, jams, jellies and other fruit products for nearly 150 years. You’re almost certainly familiar with the brand, as its products line the aisles of nearly every supermarket and corner store in the United States.

But a quick glance at the category reveals an increasingly competitive landscape filled with smoothies, drinkable yogurts and supplements promising all sorts of unverifiable health benefits. It’s hard out there for a traditional juicemaker.

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Now, Welch’s has a new agency, a rebranded campaign and a fresh marketing strategy to help it stand out due, in part, to a truly unique business model that has been unchanged for the past 60 years.

IPG’s digitally-led creative shop Genuine, which is now officially agency of record for Welch’s, launches its first national broadcast effort, “Farmer Owned. Family Grown,” today.

Read more at AdWeek: http://www.adweek.com/brand-marketing/welchs-reintroduces-consumers-to-its-farmer-co-op-model-with-a-new-campaign-and-agency/

Ritz Taste-Tests Branded Voice Activation On Amazon Echo

Ritz Crackers is always looking for out-of-the-box ways to connect with its customers.

So when NUE Agency, which develops the music strategy behind campaigns for Ritz’s parent company Mondelez, suggested launching a voice-activated cooking show on Amazon Echo, Ritz marketing exec Lauren Sella was all in.

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“As a brand, we’re about celebrating people getting together and providing inspiration to make those get-togethers even richer,” Sella said. “It felt like the perfect marriage of technology and what we’re trying to do.”

With help from technology incubator Betaworks, NUE and Ritz developed the first episode of Recipe Remix, a cook-along show with baked-in voice commands, featuring music from trumpet player Spencer Ludwig.

Read more at Ad Exchanger: https://adexchanger.com/agencies/ritz-taste-tests-branded-voice-activation-amazon-echo/