Jägermeister Appoints Firstborn as Digital Agency of Record

Spirits brand/college staple Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with handling all digital duties for the brand. Jägermeister will continue to work with global lead creative agency Opperman Weiss, Cross Media, which was named media … Continue reading Jägermeister Appoints Firstborn as Digital Agency of Record

Pizza Hut Taps Terrell Owens For Pre-Game and Live Stream Ad

Former NFL wide receiver Terrell “T.O.” Owens is pushing Pizza Hut’s Hut Rewards loyalty program in an ad to run during NBC’s pre-game Super Bowl show and the in-game live stream. Last week, the pizza chain unveiled a video and social promotion, featuring retired NFL pro Devin Hester, driving consumers to join the loyalty program before the … Continue reading Pizza Hut Taps Terrell Owens For Pre-Game and Live Stream Ad

How food, beverage brands are going digital to improve the customer experience

Retailers and brands convened in New York City last week to experience the National Retail Federation’s Big Show, and once of the biggest topics on attendees’ minds was technology. From automation to personalization to social marketing, the growing importance of technologyin the shopping experience was definitely top-of-mind for retailers and brands, including those in the food and beverage space. … Continue reading How food, beverage brands are going digital to improve the customer experience

Tostitos Taps “The Fresh Prince” sidekick Carlton to dance for your DIY Super Bowl Invite

Tostitos is helping you make your own party invite for the Super Bowl this year--in the style of a Super Bowl ad. With "The Fresh Prince of Bel-Air" actor Alfonso Ribeiro aka Carlton playing host, the brand is encouraging people to go online and use its digital invite creator to make their own personalized party invitation. Users … Continue reading Tostitos Taps “The Fresh Prince” sidekick Carlton to dance for your DIY Super Bowl Invite

From Food to Lifestyle Brand—3 Brands Using Digital Audiences to Change the Story

A shift is occurring in retail marketing that parallels the shift from bricks-and-mortar to online—it’s no longer about buying a product; it’s about brand storytelling and how it connects to a consumer’s lifestyle. When it comes to food and nutrition brands, consumers are in search of a relationship tailored to their lifestyle, whether it’s buying … Continue reading From Food to Lifestyle Brand—3 Brands Using Digital Audiences to Change the Story

‘Eaters of New York’ Storm Madison Square Garden in Seamless’ New Ads

New Yorkers love the wry “How New York Eats” campaign for Seamless, with its witty headlines digging into truths about the real NYC. Now, BBH New York is back with new ads for the food delivery service, an out-of-home, print and digital campaign that’s more about characters than headlines. The new “Eaters of New York” … Continue reading ‘Eaters of New York’ Storm Madison Square Garden in Seamless’ New Ads

Welch’s Reintroduces Consumers to Its Farmer Co-op Model With a New Campaign and Agency

Welch’s is a company that has been making juices, jams, jellies and other fruit products for nearly 150 years. You’re almost certainly familiar with the brand, as its products line the aisles of nearly every supermarket and corner store in the United States. But a quick glance at the category reveals an increasingly competitive landscape … Continue reading Welch’s Reintroduces Consumers to Its Farmer Co-op Model With a New Campaign and Agency