Russell Stover Names Cutwater as Agency of Record

Iconic chocolate brand Russell Stover has selected San Francisco-based independent agency Cutwater, whom you may remember for their “Strength Has No … More

DANNY DEVITO LOLLS IN A POOL OF CHOCOLATE IN M&M’S SUPER BOWL TEASER

All your #trollfoot dreams are about to come true: A chocolate-splashed Danny DeVito will star in M&M’s Super Bowl spot. … More

GOING FOR THE GOLD: HERE’S THE FIRST NEW HERSHEY BAR IN 22 YEARS

Solid gold, baby! After more than 18 months of development and testing, Hershey Co. is releasing Hershey’s Gold, its first … More

Escape Twitter With Your Chocolate, Says Mars-Owned Galaxy / Dove Spot

Galaxy, the Mars-owned U.K. chocolate brand known as Dove in the U.S., portrays chocolate-eating as a relaxing escape from the … More

Why Hershey’s Launched One of Its Biggest Products With a Digital-First Approach

Hershey’s—a more than 120-year-old brand—is trying to think faster and be more efficient when it comes to advertising.

Nutella Creates Seven Million Jars Covered in One-of-a-Kind Patterns

Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London’s Selfridges.

But now it has gone even further — in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.

The Confectionery Revolution – Mars Leads Industry to Evolve with an Eye on Consumer Choice and Transparency

The food and confectionery industries have long been challenged with satisfying demand for tasty treats, along with convenience and choice. Americans want healthier options, but they don’t want to give up their favorite chocolates or confections. In fact, the majority of consumers prefer classic indulgences like chocolate and other candies.