Diet Coke Unveils First Relaunch Ads, But Holds Back On SB Creative

Diet Coke, which earlier this month announced a North American branding relaunch featuring a packaging redesign and four new flavors, has now debuted the first ads in the supporting campaign, “Because I Can.” The brand also announced that it will air a Super Bowl ad for the first time since 1997, but will not preview it before … Continue reading Diet Coke Unveils First Relaunch Ads, But Holds Back On SB Creative

V8 looks to a younger audience for its veggie juice in new campaign

The Campbell Soup Company is introducing what they hope is a younger audience to its products in a creative campaign for V8 Original Vegetable Juice. ‘The V is For Vegetables’ is the title of the latest work from Campbell’s, created by agency Anomaly, and its simplistic title is the sentiment the brand is trying to relay to its … Continue reading V8 looks to a younger audience for its veggie juice in new campaign

How an obscure drink from the Midwest became a millennial sensation

Seemingly out of nowhere, LaCroix has become a national phenomenon. In recent years, publications have commissioned a steady stream of writers to unpack the success of what really just amounts to fizzy, lightly-flavored water in a can — but what a can! How did this brand become a national sensation, particularly among millennials, after languishing for decades in relative … Continue reading How an obscure drink from the Midwest became a millennial sensation

Coca-Cola buys Texas cult favorite sparkling water brand Topo Chico for $220 million

Coca-Cola is buying Topo Chico, the Mexican mineral water brand that has grown a cult following among Texas' hip beverage connoisseurs, the head of the brand's United States presence, Gerardo Galván, confirmed to The Dallas Morning News on Monday. A press release from Topo Chico’s Monterrey, Mexico-based parent company Arca Continental -- already the second … Continue reading Coca-Cola buys Texas cult favorite sparkling water brand Topo Chico for $220 million

How Budweiser Wins: By Wrapping Itself in the American Experience

Is there any US brand with a stronger heritage than Budweiser? Maybe not, but the flagship of Anheuser-Busch hasn’t been taking any chances lately as it strives with various marketing initiatives to build on its formidable image. US sales of mainstream beers such as Bud and Miller Lite have flagged for years as they compete … Continue reading How Budweiser Wins: By Wrapping Itself in the American Experience