Crafting brands: shaping the stories behind beverage marketing

Continuing a series focused on industry craft, Fine partner and chief strategist Josh Kelly looks at how a craft mindset … More

Sometimes Smirnoff, Ted Danson and 72andSunny Want to Go Where Nobody Knows Your Name

After winning lots of headlines for thoroughly trolling our current president and his “alleged” ties to Russia, Smirnoff is back to letting celebrity spokespeople handle the heavy lifting. In the newest campaign from 72andSunny New York, Sam Malone reminds us that he is really just a Regular Joe with a primetime sitcom on NBC. It happens to the least of us!