Continuing a series focused on industry craft, Fine partner and chief strategist Josh Kelly looks at how a craft mindset … More
Category: Beverages
Diet Coke Unveils First Relaunch Ads, But Holds Back On SB Creative
Diet Coke, which earlier this month announced a North American branding relaunch featuring a packaging redesign and four new flavors, has now … More
V8 looks to a younger audience for its veggie juice in new campaign
The Campbell Soup Company is introducing what they hope is a younger audience to its products in a creative campaign for V8 … More
How an obscure drink from the Midwest became a millennial sensation
Seemingly out of nowhere, LaCroix has become a national phenomenon. In recent years, publications have commissioned a steady stream of writers to unpack the … More
Coca-Cola buys Texas cult favorite sparkling water brand Topo Chico for $220 million
Coca-Cola is buying Topo Chico, the Mexican mineral water brand that has grown a cult following among Texas’ hip beverage … More
How Budweiser Wins: By Wrapping Itself in the American Experience
Is there any US brand with a stronger heritage than Budweiser? Maybe not, but the flagship of Anheuser-Busch hasn’t been … More
Coca-Cola’s Corporate Brand Campaign Moves Beyond Soda
Since James Quincey took over as Coca-Cola Co. CEO in May, the company in earnings calls and investor presentations has … More
Goodby Silverstein & Partners Wins Lead U.S. Creative Duties on Pepsi After Closed Omnicom Review
PepsiCo has concluded a review launched earlier this summer by naming Goodby Silverstein & Partners as the newest member of … More
Deutsch Kicks Off College Football Season for Dr. Pepper with ‘Larry Nation’
Deutsch looks ahead to the college football season for Dr. Pepper, bringing back the brand’s Larry Culpepper character for the … More
Kentucky Agency Scoppechio Named AOR for el Jimador Tequila
Brown-Forman Tequila brand el Jimador has named Louisville, Kentucky agency Scoppechio as its agency of record. “The tequila market is … More
New Coca-Cola Freestyle Film Uncovers “A World to Pour”
In a new campaign for Coca-Cola Freestyle, 360i and Coca-Cola bring the one-of-a-kind touch screen dispenser’s limitless options to life, … More
Sometimes Smirnoff, Ted Danson and 72andSunny Want to Go Where Nobody Knows Your Name
After winning lots of headlines for thoroughly trolling our current president and his “alleged” ties to Russia, Smirnoff is back to letting celebrity spokespeople handle the heavy lifting. In the newest campaign from 72andSunny New York, Sam Malone reminds us that he is really just a Regular Joe with a primetime sitcom on NBC. It happens to the least of us!
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