Nutella Creates Seven Million Jars Covered in One-of-a-Kind Patterns

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Nutella has done customization before, with a personalized name labels project in 2014 that proved poular in stores like London’s Selfridges.
But now it has gone even further — in Italy earlier this year, the Ferrero-owned hazelnut spread created seven million limited-edition jars, each with a completely unique label.