Bud Light Tries to Resurrect Its Punchline Personality in Ad Evoking ‘Game of Thrones’

Bud Light is channeling “Game of Thrones” in a new ad that tries to bring back the frivolous, funny marketing that propelled the brand in its heyday. The spot by Wieden & Kennedy marks the first of several upcoming humorous ads for the nation’s largest brew, which in recent years has struggled to find the right tone to appeal to today’s drinkers.

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The new ad is called “Banquet” and debuted ahead of this weekend’s “Game of Thrones” season finale. It shows people presenting a king and queen with increasing quantities of Bud Light. After one man makes the mistake of attempting to please the royals with a “spiced honey mead wine,” he is banished to the “pit of misery.” Throughout the ad, the made-up phrase “Dilly, Dilly” acts as a medieval version of “cheers.”

Read more at Creativity-Online: http://creativity-online.com/work/bud-light-banquet/52543

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