Dunkin’ Donuts has hired BBDO Worldwide as its creative agency of record, following a competitive review that launched late last year. In addition to BBDO, which will handle print, digital, OOH, TV and more, ARC/Leo Burnett will work on in-store promotions and activities for Dunkin’ Donuts. The first work from BBDO is expected to launch this … Continue reading Dunkin’ Donuts appoints BBDO Worldwide as creative AOR
Category: Accounts
Mekanism Bakes Up Papa Murphy’s Business
Papa Murphy's is appointing Mekanism as its new creative AOR to oversee strategy and integrated creative campaigns across TV, social, radio and local market activations out of the agency's Seattle office. Managing director Lisa Zakroff and creative director Hart Rusen will lead the account out of Seattle, which was originally opened to service the Alaska … Continue reading Mekanism Bakes Up Papa Murphy’s Business
Jack Link’s Appoints GSD&M As Its New Creative AOR
After a competitive review which began with about 30 agencies, Jack Link’s Protein Snacks is appointing Omnicom’s GSD&M as its new creative and strategy AOR, responsible for the Jack Link’s product line. The incumbent Carmichael Lynch declined to participate in the process. Austin-based GSD&M will launch new work under this partnership in the second or … Continue reading Jack Link’s Appoints GSD&M As Its New Creative AOR
Jim Beam Adds adam&eveDDB New York to Its Global Creative Agency Roster
Beam Suntory has made some changes on its global creative account for the Jim Beam brand, assigning unspecified portions of the business to the New York office of adam&eveDDB. Jim Beam appointed Leo Burnett as its global creative agency of record back in December of 2016 after launching a review that fall. The agency, which initially beat out DDB and … Continue reading Jim Beam Adds adam&eveDDB New York to Its Global Creative Agency Roster
Grocery Chain Lidl Has A New Agency And A New Campaign
Grocery chain Lidl has appointed The Martin Agency as its new U.S. agency. And they officially kicked off their partnership this week with the launch of the “Don’t Let Them Waste Your Money” campaign. The series of multiplatform ads caricatures what the company refers to as “the broken and bloated supermarket shopping experience many Americans face,” and highlights … Continue reading Grocery Chain Lidl Has A New Agency And A New Campaign
All-Natural Granola Brand and Innovative Food Cooking Show Adopt RMD as Agency of Record
RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered to be an expert in the challenger food brand category, is proud to announce the addition of two new accounts. The agency has partnered with Real Food Real Kitchens, a show that films real people in their kitchens telling stories of … Continue reading All-Natural Granola Brand and Innovative Food Cooking Show Adopt RMD as Agency of Record
Laughlin Constable in Chicago Wins Yuengling Creative AOR
D.G. Yuengling & Son is appointing Laughlin Constable (LC) as the independent craft brewer's new creative AOR following a formal review. Allen & Gerritsen served as the incumbent agency. LC will develop a multi-year creative platform and campaigns that will include video, audio, out-of-home, print, social media, on-premise and retail. The remit includes all of … Continue reading Laughlin Constable in Chicago Wins Yuengling Creative AOR
Publicis Groupe Wins $390 Million Campbell Soup Advertising, Media Assignment
Campbell Soup Co. has consolidated most of its advertising, media and marketing assignments with Publicis Groupe after a review that began last year. In addition to global media-planning and buying duties, the Groupe will service the soup and packaged foods giant’s U.S. retail, Canadian and Asia Pacific creative, digital, technology and consumer promotion efforts. The … Continue reading Publicis Groupe Wins $390 Million Campbell Soup Advertising, Media Assignment
