Sealed Air Food Care is appointing Morrison as the food packaging brand’s global AOR following a three-month competitive review. Weber … More
Category: Accounts
J.M. Smucker Company Consolidates U.S. Creative and Media Business With Publicis
The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of … More
Mono Wins Creative AOR For Iconic Thomas’ Brand
English Muffin maker Thomas’ has selected Mono as its new creative AOR following a formal review. The incumbent was TPN. … More
Gatorade and VML end eight-year relationship
Gatorade and VML are splitting up. The WPP shop has handled digital for the sports drink giant since 2010. “We … More
McDonald’s Assigns McCafé Brand to TBWA\Chiat\Day
McDonald’s has moved beyond the dedicated We Are Unlimited network for its latest marketing project: promoting the McCafé house coffee … More
Newman’s Own Selects Deutsch’s New York Office as First Agency of Record
Newman’s Own, the charitable Westport, Connecticut-based brand founded by actor Paul Newman and writer A.E. Hotchner with Newman’s family salad dressing recipe, has selected Deutsch as its agency … More
