Why have grocery stores changed the channel on TV advertisements?

Broadcast ads are few and far between, with analysts saying there are far better ways to reach today’s consumers.


TV viewers in the San Antonio, TX area have almost certainly seen H-E-B commercials over the years that feature some of the NBA’s San Antonio Spurs —including All-Stars like Manu Ginobili, Tim Duncan and Pau Gasol—talking about the Texas-based grocer’s products, preparing foods and praising produce.

Read more at FoodDive.com: http://www.fooddive.com/news/grocery–why-have-grocery-stores-changed-the-channel-on-tv-advertisements/444251/