Why have grocery stores changed the channel on TV advertisements?

Broadcast ads are few and far between, with analysts saying there are far better ways to reach today’s consumers.

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TV viewers in the San Antonio, TX area have almost certainly seen H-E-B commercials over the years that feature some of the NBA’s San Antonio Spurs —including All-Stars like Manu Ginobili, Tim Duncan and Pau Gasol—talking about the Texas-based grocer’s products, preparing foods and praising produce.

Read more at FoodDive.com: http://www.fooddive.com/news/grocery–why-have-grocery-stores-changed-the-channel-on-tv-advertisements/444251/

 

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