Coke appoints a CMO two years after killing off the role

Coca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting a similar structure. But … More

Coke Invites Fans Into the Tiny Worlds of 14 Brands Through Mobile Content Platform

At Coca-Cola, big ideas can actually be small. Really small. The company recently tapped several “miniaturists” – artists who specialize in … More

Following a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective … More

Coca-Cola, forever linked with its Spencerian script brand logo, is about to speak a little Aurebesh, which is the language … More

Coca-Cola is channeling a 1970s-era car-chase scene with its debut ad for Orange Vanilla Coke, the soda’s first new flavor … More

Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team … More

The holidays are right around the corner, and many of us still have a lot of shopping left to do. … More

Fanta is to Halloween what Coca-Cola is to Christmas. And this year, the fruit-flavored sparkling brand is pulling out all the stops … More

Coca-Cola is dipping its toes into the world of reality TV by launching its first-ever “digital docuseries” in an attempt … More

With the Special Olympics USA Games in full swing this week in Seattle, Coca-Cola is using the opportunity to celebrate the organization’s … More

Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through … More

Size apparently matters for Arby’s, which broke extreme Guinness World Records to market its new “pouring rights” partnership with Coca-Cola. … More