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Posts from the ‘Coca Cola’ category

Feel like you’ve been seeing Topo Chico everywhere these days?

You’re probably not wrong, according to executives at Coca-Cola, the beverage giant that now owns the rights to distribute the Mexican mineral water throughout the U.S.

Coca-Cola President and CEO James Quincey gave the brand a shout-out in the company’s quarterly earnings call with investors.

coca cola topo chico

He said that Coke is “working to scale” the high-growth brand. Since Coca-Cola made the Topo Chico purchase in October, he said, it has boosted the water’s distribution in convenience stores by 25 percent.

In a news release tied to the financial report, Coca-Cola highlighted Topo Chico’s role in the soda-maker’s work to bulk up its healthier offerings, which executives said helped power the Atlanta-based corporation to growth.

The unit’s vice president overseeing emerging brands and incubation, Matt Hughes, said in a post on the site that Topo Chico was a way of building Coca-Cola’s premium sparkling water offerings as soda drinkers seek out healthier alternatives, spurring what observers have described as massive growth in the category.

Nationally, more than $2.3 billion worth of bottled sparkling water is sold every year, according to sales data from Chicago-based consumer market researcher Information Resources Inc. 

Read more at Dallas News:

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Coca-Cola and Colgate are the world’s “most chosen” fast-moving consumer goods (FMCG) brands, according to Kantar Worldpanel’s 2018 Brand Footprint report.

coca cola

Kantar researches how many households around the world are buying brands (penetration) and how often (consumer choice), to derive “consumer reach points” (CRPs). This year’s study was based on analysis of more than 18,000 food, beverage, homecare and beauty/personal care brands across 1 billion households in 43 countries (73% of the world’s population) during the 12 months ending November 2017.

Just 17 FMCG brands were chosen more than 1 billion times during the study period.

Coca-Cola, which was purchased 5.8 billion times (5.8 billion CRPs), retained its #1 ranking for the sixth consecutive year. The brand had 41.3% penetration, and an average-per-consumer purchasing frequency of 12.7.

Second-place Colgate had 3.9 billion CRPs, with lower per-consumer frequency (5.7), but higher penetration: 62%. That makes Colgate the only brand chosen by more than half of the global population.

Maggi, Nestlé S.A.’s international seasonings, instant soups and noodles brand, ranks third, with 24.9 CRPs, and is the fastest-growing Top 50 brand, with 14% CRP growth.

The other 15 brands with 1 billion or greater CRPs are, in order, Lifebuoy (23.8 billion), Lay’s (20.7), Pepsi (19.7), Nescafé (19.6), Indomie (18.2), Sunsilk/Sedal/Seda (18), Knorr (17.5), Dove (17.5), Lux (15.3), Nestlé (14.4), Sunlight (13.2), Downy (12.9), Palmolive (11.1) and Sprite (10.4).

Read more at Media Post:

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We’re loving some of the creativity that’s coming out of Big Mac’s 50th anniversary this year.

As well as TBWA’s posters depicting the burger as a constant in a world of changing culture, Brazilian ad agency DPZ&T persuaded Coke to create a limited-edition can with a Big Mac-inspired design. The design reflects the burger’s recipe: two patties, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun.

Cans are being delivered to influencers and superfans across Latin America, who are being encouraged to share their reactions on social networks by using the hashtag #BigMacCan. Each can will come inside a special version of the traditional Big Mac packaging accompanied by a letter thanking them for their support.

Dan Gertsacov, CMO for McDonald’s in Latin America, says of the project in a statement: “Five decades deserve a great celebration. This is why we decided to show the power of this partnership that has always worked out; after all, a Big Mac with Coca-Cola is an ongoing perfect combination.”

from Creativity-Online:


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Coca-Cola and a team of agencies are launching the beverage brand’s “Share A Coke” summer promotion and campaign with several new innovations.

For the first time, “Share a Coke” name labels on 20-oz. Coke bottles are stickers. Fans peel off the stickers to reveal Coca-Cola’s Sip & Scan codes that instantly enter them to win prizes ranging from a free Coke to amusement park passes.

share a coke

“In years past, we’ve found that once the campaign ends, people want to hold on to a memory,” stated Jaideep Kibe, vice president, Coca-Cola Trademark, Coca-Cola North America.

The website lets visitors purchase personalized 8-oz. glass bottles as well as customize bottles with two lines of text, share “social postcards” with friends and family, and search to find their names in stores.

The beverage brand is also aligning with social media influencers as part of the Share Chair, an oversized armchair that doubles as a “shareable” vending machine. When two people sit together at the activation, personalized mini cans of Coca-Cola and Coke Zero Sugar are “vended” through the chair’s arms. Then, a strategically positioned camera captures the moment to provide fans with a photo and video that are intended to be shared on social media.

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The Coca-Cola Company is joining a growing number of brands dipping their toes into selling — or sampling — their products in rideshare cars.

Coca-Cola has signed with in-car commerce platform Cargo, starting with sampling of its Glaceau Smartwater in Uber and Lyft cars serving its headquarters market of Atlanta.

rideshare coca cola

Atlanta is a new market for Cargo, and its first in the Southeast. The company, which launched in June 2017, already serves New York, Chicago, Boston, Minneapolis, Washington, D.C.., and Baltimore. It says it plans to use a new round of $5.5 million in venture funding to expand into more markets this year, to reach about 25 million passengers across 20,000 vehicles in total.

RxBar, whose parent company was acquired last September by The Kellogg Company, also signed with Cargo for in-car distribution in Atlanta.

Some of the other snack brands available in cars in some markets include Sour Patch Kids, Extra, Altoids, BelVita, Clif Bars and Goodness Knows. Other typical convenience products available are phone chargers and headache and hangover remedies.

Drivers can opt to earn additional money by putting one of the product displays on the center console of their cars, at no cost to them. They receive a 25% commission on each sale, plus a $1 base for each passenger that buys something, according to Atlanta Business Journal.

To use the system, passengers use their mobile phones to go to Cargo’s mobile menu URL, type in the ID number on the display in the car (each display has a unique ID), browse the menu, and pay with a credit card or mobile payment option. For safety, drivers must stop the car in order to dispense the item to the passenger.

Brands are, of course, increasingly eager to drive growth through distribution channels outside of traditional brick-and-mortar. Many CPG makers are investing heavily in developing direct-to-consumer e-commerce businesses and selling through online marketplaces.

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