Coca-Cola contest gives fans a chance to sleep over in its Christmas truck

Someone tell Santa he’s not necessary this year because Coca-Cola have got Christmas covered, after they announced some very lucky guests will be able to spend the night in their iconic red truck this year.

IT’S A FESTIVE DREAM.

You can now stay a night in the Coca-Cola Christmas truck

Now that Michael Buble’s come out of hibernation and the John Lewis advert’s been revealed, Christmas 2018 is officially here – made only better by Coca-Cola’s new competition.

The prize gives a pair of festive fans a once-in-a-lifetime opportunity to take part in the ultimate Christmas sleepover – and stay inside the truck on Friday 15th December 2017.

You can now stay a night in the Coca-Cola Christmas truck

During the sleepover, guests are invited to watch their favourite Christmas films, listen to festive playlists and, of course, drink Coca-Cola to their hearts are content.

They’ll also surrounded by the truck’s 8,772 twinkling fairy lights, be treated to Christmas dinner with all the trimmings and unwrap loaded stockings, before snuggling up in the trucks’ cosy twin beds.

You can now stay a night in the Coca-Cola Christmas truck

Want to get involved? Coca-Cola are asking hopefuls to visit Laterooms.com and explain on the Coca-Cola listing why they are the ultimate Christmas fan, before midday on 8th December 2017.

If the winner need a plus one, we’ll happily oblige.

Find out more at Cosmopolitan.com:  http://www.cosmopolitan.com/uk/worklife/a13947583/stay-a-night-coca-cola-christmas-truck/

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Coca-Cola embraces a digital future as consumers move online

With a growing number of consumers purchasing their groceries online, Coca-Cola is finding more ways to embrace a digital future — and make sure it doesn’t get left in the past.

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The maker of Sprite, Fanta and its namesake cola has spent decades developing packaging and retail displays that grab the attention of the consumer in places such as the checkout line and the convenience store. The challenge today is taking this way of thinking and moving it online. To do that, Coca-Cola executives said the company must focus on a two-pronged approach — how the consumer buys an item and the way in which he receives it.

“A big piece of the business is going online, whether that is brick and mortar or whether it’s pure players like Amazon, so not being online means your brands are not being as relevant,” John Carroll, general manager and vice president of e-commerce for Coca-Cola North America, told Food Dive. “We’re following the consumer and where they’re going.”

Kantar Retail estimates e-commerce today comprises just 2% of grocery sales, meaning there is plenty of room left for growth. It’s expected that 20% of all grocery sales, representing around $100 billion, will come from online shoppers by 2025, according to data from the Food Marketing Institute and Nielsen.

This future, and the revenue that comes with it, has attracted the attention of other companies beyond Coca-Cola. Campbell Soup has been bulking up its online business, highlighted by hiring a former Amazon and eBay executive for a newly created role that oversees digital and e-commerce initiatives.

Kellogg is also revamping its business model for e-commerce. The company announced earlier this year it would end direct-store delivery for its snacks division, and instead shift resources and efforts to direct-to-consumer marketing. The manufacturer of Pringles, Pop-Tarts, Cheez-It and Nutri-Grain said during its second quarter that U.S. e-commerce sales grew by 70%, and its global experience suggests it can capture more share through click-and-collect programs than in stores.

“A big piece of the business is going online, whether that is brick and mortar or whether it’s pure players like Amazon, so not being online means your brands are not being as relevant. We’re following the consumer and where they’re going.” John Carroll

General manager and vice president of e-commerce, Coca-Cola North America

Coca-Cola, which thrives on impulse buys, is involved with nearly every way consumers are reallocating their purchasing power. The 131-year old company showcased at its investor day earlier this month how it is pairing its drinks with a meal kit while also demonstrating a voice ordering system that suggests adding a cold Dasani water at the end of the order.

And when a consumer uses a storage locker, the individual can be asked if he wants to buy a drink to go along with the purchase as he gets closer to picking up the order. The beverage can be added within two minutes.

from Marketing Dive: https://www.marketingdive.com/news/coca-cola-embraces-a-digital-future-as-consumers-move-online/511671/

Coca-Cola buys Texas cult favorite sparkling water brand Topo Chico for $220 million

Coca-Cola is buying Topo Chico, the Mexican mineral water brand that has grown a cult following among Texas’ hip beverage connoisseurs, the head of the brand’s United States presence, Gerardo Galván, confirmed to The Dallas Morning News on Monday.

A press release from Topo Chico’s Monterrey, Mexico-based parent company Arca Continental — already the second largest Coke bottler in Latin America — said The Coca-Cola Company bought the rights to the brand in the U.S. for $220 million.

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The deal was made through the American beverage giant’s Venturing & Emerging Brands unit, which aims to grow a portfolio of “smaller, high-value brands” that don’t make soda, like Honest Tea and ZICO coconut water, according to Coca-Cola’s website.

Read more at DallasNews.com:  https://www.dallasnews.com/business/business/2017/10/02/breaking-coca-cola-buy-texas-cult-favorite-sparkling-water-brand-topo-chico

Coke Inks Endorsement Deal With EA Sports Video Game Character Alex Hunter

With its newest athletic endorsement deal, Coke doesn’t have to worry about its star getting into legal trouble, posting embarrassing tweets or demanding more money. That’s because the person only exists in a video game.

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His name is Alex Hunter, a creation of Electronic Arts for its popular FIFA soccer game. Hunter first burst onto the virtual scene last year in “FIFA 17” via a feature called the “The Journey.” The cinematic mode allows game players to experience and influence how the fictional star navigates the competitive soccer circuit, like earning a contract with an English Premier League team. EA brought Hunter back for “FIFA 18” with a storyline about a comeback in Major League Soccer’s L.A. Galaxy after falling on hard times in the English Premier League.

Read more at Creativity-Online: http://creativity-online.com/work/ea-sportscocacola-alex-hunter/52739

Coca-Cola’s Corporate Brand Campaign Moves Beyond Soda

Since James Quincey took over as Coca-Cola Co. CEO in May, the company in earnings calls and investor presentations has been selling itself as a “total beverage company” with a product portfolio that goes beyond its namesake cola brand. On Sunday night, the marketer will bring that message to a national audience with a TV ad that is part of a new corporate branding campaign.

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The spot, airing during NBC’s “Sunday Night Football” broadcast, seeks to reintroduce the beverage giant to Americans as the company completes a decade-long refranchising initiative that returns ownership of local bottlers to independent companies. In doing so, Coke sold off capital-intensive manufacturing and distribution operations as it evolves into a company with a central focus on marketing and innovation.

Read more at AdAge: http://adage.com/article/cmo-strategy/coca-cola-s-corporate-brand-campaign-moves-soda/310490/