Coca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting a similar structure. But … More
Category: Coca Cola
Coke Invites Fans Into the Tiny Worlds of 14 Brands Through Mobile Content Platform
At Coca-Cola, big ideas can actually be small. Really small. The company recently tapped several “miniaturists” – artists who specialize in … More
After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand
Following a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective … More
COKE WILL SELL THESE DROID-LIKE BOTTLES AT STAR WARS THEME PARKS
Coca-Cola, forever linked with its Spencerian script brand logo, is about to speak a little Aurebesh, which is the language … More
Coke channels a 1970s-era car chase for new Orange Vanilla Coke ad
Coca-Cola is channeling a 1970s-era car-chase scene with its debut ad for Orange Vanilla Coke, the soda’s first new flavor … More
Andy Warhol Inspired Coca-Cola’s Pregame Super Bowl Ad, Which Champions Diversity and Inclusion
Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team … More
Coca-Cola partners with ALDI on branded mini-fridge
The holidays are right around the corner, and many of us still have a lot of shopping left to do. … More
Flavors that Thrill: Fanta Scares Up Halloween Fun With Spooky Packaging and More
Fanta is to Halloween what Coca-Cola is to Christmas. And this year, the fruit-flavored sparkling brand is pulling out all the stops … More
Coca-Cola dips toes into reality TV with first ever ‘digital docuseries’
Coca-Cola is dipping its toes into the world of reality TV by launching its first-ever “digital docuseries” in an attempt … More
Coca-Cola celebrates 50th anniversary of the Special Olympics with campaign starring athletes
With the Special Olympics USA Games in full swing this week in Seattle, Coca-Cola is using the opportunity to celebrate the organization’s … More
Coca-Cola brings Coke, Fanta and Sprite together in a marketing campaign for the first time
Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through … More
Arby’s breaks 2 world records to celebrate Coca-Cola partnership
Size apparently matters for Arby’s, which broke extreme Guinness World Records to market its new “pouring rights” partnership with Coca-Cola. … More