VODKA COMPETITORS SKYY AND ABSOLUT JOIN FORCES TO SUPPORT MARRIAGE EQUALITY

Skyy Vodka and Absolut are competitors on the bartender’s shelf, but today, the brands have come together to support same-sex marriage, in a new Australian social campaign from TBWA/Sydney and TBWA network agency Eleven.

The ad, posted on both Skyy and Absolut’s social media accounts, depicts the two brands’ bottles standing side by side, with a rainbow-colored heart in between. Copy reads, “The Skyy’s the limit when we have Absolut equality.”

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Australia is currently in the midst of a public vote the High Court initiated to gauge opinion on whether the country’s 1961 Marriage Act should be amended to protect same-sex couples. Whatever the outcome, the vote will have no legal repercussions, although Australian Prime Minister Malcolm Turnbull has promised to introduce legislation to legalize same-sex marriage if the majority of the country votes in favor of marriage equality, according to CNN.

We’ve seen brands come together for social causes before. Amazon, Johnson & Johnson and Goya joined forces to help create in-the-moment educational opportunities for children with the Vroom initiative from Johannes Leonardo. Burger King had asked McDonald’s to create a McWhopper in the name of world peace, but ended up teaming up with Denny’s and three other brands on the Peace Day Burger.

from Creativity-Online: http://creativity-online.com/work/skyy-vodkaabsolut-australia-marriage-equality/53012

 

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BURGER KING BEATS UP ITS WHOPPER JR. TO MAKE AN IMPORTANT POINT

While Burger King is famous for pulling stunts in the name of selling burgers, its latest prank has a more noble cause. At one of its restaurants, the fast feeder decided to serve its Whopper Jr. sandwiches–only after its servers gave them a serious beating –punching and smashing them until they looked completely unappetizing.

Customers, of course, were none too pleased and complained immediately when they saw what happened to their meals. But their shock, it turns out, only helped to make an important point.

While the burger beating was going on, Burger King had also staged a different kind of bullying at the same restaurant: that of a high school junior being taunted by other kids, who said mean things, shoved him and dumped a drink on his meal. It was an act, but the restaurant patrons didn’t know that.

In the end, a whopping 95 percent of people who got bullied burgers got up from their seats to complain, BK says in the video. But only 12 percent did anything to try to help the kid who was attacked.

The video is being released Wednesday for National Bullying Prevention Month in partnership with the group No Bully, which says 30 percent of students worldwide are bullied.

BK’s anti-bullying message is not the only one running online. Monica Lewinsky recently released a video that speaks out against cyberbullying.

from Creativity-Online: http://creativity-online.com/work/burger-king-bullying-jr/53014

TOUGH NFL PLAYERS BRAVE A SUPER-HOT CHIP IN THIS CAMPAIGN FOR PAQUI

Snacks brand Paqui is promoting its “Carolina Reaper Madness” chip — which is so spicy it’s sold individually in a coffin-shaped box — with a video in which it challenges two tough-guy NFL players to eat one on camera.

The film, by Olson Engage, sees Kansas City Chiefs’ Travis Kelce and Carolina Panthers player Greg Olsen (who are often pitted as rivals) take the “One Chip Challenge” test, accompanied a glass of milk and some Pepto-Bismol to dampen down the chilli.

Kelce holds out without milk for longer, announcing “Milk is for wussies…I haven’t drunk any milk since I was 15.” He also complains of some serious acid reflux, while Olsen (who claims he hasn’t imbibed milk since he was five) gives in first, muttering “Who made that? Why would you make that?”

Read more at Creativity Online: http://creativity-online.com/work/paqui-one-chip-challenge/52941

GRANDMA GETS HER LIFE BACK IN MCDONALD’S SPOTS FOR BUTTERMILK CRISPY TENDERS

McDonald’s new campaign for its Buttermilk Crispy Tenders is based around the premise that they’re so good, Grandma can get a new lease on life, freed up from having to make homemade ones.

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A series of 15-second spots, directed by Brian Billow of O Positive for We Are Unlimited, sees grandmothers enjoying a variety of new activities: having a massage, trying out a virtual reality headset, lazing in a pool, completing a jigsaw puzzle of a hot young guy and doing stand-up comedy telling jokes about millennials. In longer spots, such as the one seen here, Grandma sarcastically bemoans the fact that she no longer needs to spend her time slaving in the ktichen.

Read & see more at Creativity-Online: http://creativity-online.com/work/mcdonalds-woe-is-me/52900

 

UH, IS THIS ASTRAL TEQUILA COLUMBUS DAY AD AMUSING OR OFFENSIVE?

Just in time for Columbus Day, Astral Tequila presents “Columbus Day: A Reenactment,” an ad starring Jonathan Goldsmith, the Artist Formerly Known as the Most Interesting Man in the World. (In June, in the wake of Dos Equis moving on to another actor to play Mr. Interesting, Astral released a teaser in which Goldsmith declared that “I told you, I don’t always drink beer.”)

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Goldsmith’s job here is to play an old white dude sitting alone at a bar; he holds a cigar, sips tequila and make eyes at a woman we’re to assume is Indian (she’s wearing a sari) across the bar. He then leaves his seat, drink in hand, perhaps to flirt in person — but suddenly bumps into another woman (kinda weirdly hard, shoulder to shoulder). This woman, we’re to assume, is Native American (she’s wearing a buckskin dress, a turquoise pendant and a feather earring). He looks her over and obviously like what he sees — and she seems to like what she sees too, because she smiles, he smiles, he says “Hello,” and they clink drinks.

Read more at Creativity-Online: http://creativity-online.com/work/astral-tequila-columbus-day/52903