THE ROBOTS ARE COMING! WITH FOOD FROM BRAVO’S ‘TOP CHEFS’

To promote the upcoming season of “Top Chef,” Bravo has teamed with on-demand food delivery service Postmates to bring meals from former contestants to your door–with the help of robots.

postmates top chef robots creativity

Bravo’s Top Chef + Postmates robot delivery Photo by Craig T. Mathew/Mathew Imaging

Postmates introduced food delivery by robots earlier this year in Washington D.C. and is in the process of bringing the ‘bots to the L.A. area. So the company got together with Bravo to help get the word out with ‘bots that will deliver food from the restaurants of “Top Chef” alumni to Angelenos.

Today through Friday, consumers who order through Postmates.com or through the Postmates app can score free deliveries from any restaurant on the platform by using the code TOPCHEF. Among the restaurants are the newly debuted “Bravo’s Top Chef x Postmates” collection, establishments run by former Top Chef contestants: Border Grill (Susan Feniger); Da Kikokiko (Brooke Williamson), Fritzi (Neal Fraser), Grub (Betty Fraser), Lukshon (Sang Yoo), Mexikosher (Katsuji Tanabe), Sack Sandwiches (Michael Voltaggio), Sweetfin Poke (Dakota Weiss), Wolf (Marcel Vigneron).

Postmates’s L.A. rovers, created by Robby Technologies, will be delivering select orders to customers. Customers who score robot deliveries will be put into a drawing to receive a free year of Postmates Unlimited, which allows for free deliveries of orders of $20 and up.

Previously, Bravo has promoted Top Chef through pop-up restaurants, food trucks and tasting events, but the robot deliveries take it next level.

“We are always looking for innovative ways to bring Bravo’s ‘Top Chef’ into people’s homes and the usage of robots was a new and exciting opportunity that taps into the future of food delivery,” says Maria DeLuca, senior vice president, consumer and trade marketing at Bravo Media.

Bravo’s “Top Chef” Season 15 premiere airs on Thursday, December 7 at 10 pm ET/PT.

from Creativity Online: http://creativity-online.com/work/bravopostmates-top-chef-robot-deliveries/53372

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M&MS DELIVERS A SANTA SEQUEL 21 YEARS IN THE MAKING

M&Ms has issued a sequel to its long-running holiday ad, finally answering the question some may have pondered: what happens to Christmas if Santa Claus faints?

In the original M&Ms “Faint” spot from 1996, the chocolate brand’s Red and Yellow spokescandies were bringing a bowl of red and green M&Ms into the living room for Santa. The duo and Santa were startled by each other’s presence (and existence) and Santa and Red pass out.

“Uh, Santa?” Yellow, wearing a Santa hat, says as the 15-second spot ends. That spot, from BBDO, has run since then with that minor cliffhanger. Now, the Mars brand is out with a longer, heartwarming ending.
“I have to save Christmas,” Yellow declares in “Faint 2: A Very Yellow Sequel,” which debuted as a 90-second online video.

Yellow sets off in Santa’s sleigh and begins dropping off presents. The problem is, Yellow doesn’t possess any of Santa’s delivery prowess, so lots of presents wind up in the wrong places. A child receives a toaster, while a man is surprised to open a box of women’s high heels. North Pole Mission Control realizes something is amiss and places a call to the man in the big red suit, waking him from his slumber. While mission control’s technology appears to be from way earlier than 1996, M&Ms also live in an age when Santa would have a smartphone. Anyway, soon enough the present mishaps are resolved, bringing people together in the process.

A 60-second version is set to debut in the U.S. during NBC’s broadcast of Wednesday night’s Christmas Tree lighting at New York’s Rockefeller Center. “Faint 2” will also run in 11 other global markets, M&Ms said.

The new spot was created and produced by CLM BBDO in France, with support from BBDO New York.

from Creativity-Online: http://creativity-online.com/work/mms-faint-2-a-very-yellow-sequel-90/53325

STOVE TOP’S THANKSGIVING DINNER PANTS EXPAND TO ACCOMMODATE YOUR TURKEY BELLY

No one wants to think about seeing a guy stuffed from Thanksgiving relaxing with his jeans unbuttoned, and it’s impossible to imagine anyone trying to use spoons to unbutton her pants after the big meal. But such moments, brought to life in infomercial-style glory, serve as the perfect introduction for Stove Top’s latest product: Thanksgiving Dinner Pants.

Just in time for the holidays come stretch pants with Stove Top flair.

“Don’t spend your hard-earned money on fancy maternity pants,” suggests a voiceover in a funny video released by the Kraft Heinz brand. Stove Top wants people to buy these $19.98 beauties instead.

Kraft Heinz has actually created the maroon Stove Top-branded Thanksgiving Dinner Pants. They feature an over-the-belly, stuffing-patterned “non-patented stuffin’ stretch waistband” and deep stuffing-patterned pockets, and are up for sale starting Monday at www.thanksgivingdinnerpants.com.

The push, which comes during the key selling season for Stove Top, also includes a $10,000 donation to Feeding America.

The idea was created out of David Miami, with film directed by Craig Tovey via Fishface.

KEVIN THE CARROT FALLS IN LOVE IN ALDI’S CHRISTMAS SEQUEL

Kevin the Carrot, the star of Aldi’s Christmas campaign last year, returns after the brand’s previous successful campaign, which resulted in sales growth for the discount retailer.

This year’s push, created by McCann U.K. and animated by Psyop, sees the lovable vegetable falling in love with a female carrot, Katie, in spots that cheekily reference several movies, including new release “Murder on the Orient Express.” The debut ad, which breaks today, sees Kevin board a “midnight express train” where a gingerbread man has been “murdered.” He comes to Katie’s rescue while she’s reading a book titled “9 and a Half Leeks.” The spot also references “Titanic” and “The Bodyguard,” and 14 future 20- and 30-second executions, which continue the Kevin and Katie story, will include nods to movies including “Love Actually.”

Once again Jim Broadbent is the narrator and the music is the soundtrack to “Edward Scissorhands.”

Ahead of the launch of the campaign, Aldi teased it by putting Kevin the Carrot on dating app Happn with a message that he was “looking for love.”

Aldi saw Christmas sales rise by 15.1% last year and cites the Kevin the Carrot campaign as a contributor to its success. The campaign recently won the Grand Prix at the Euro Effie awards. Aldi marketing director Adam Zavalis says that the retailer considered several ideas for this year before deciding to go with a sequel–and added that it wanted the campaign to be “more ‘The Empire Strikes Back’ than ‘Grease 2.'”

from Creativity-Online: http://creativity-online.com/work/aldi-kevin-the-carrot-is-back/53193

BURGER KING’S THE KING TO SHAVE HIS FACIAL HAIR FOR THE FIRST TIME IN HONOR OF MOVEMBER

It’s Nov. 1, which means some men are starting to grow those Movember mustaches to raise awareness of prostate cancer, testicular cancer and other men’s health issues.

Now, a mascot is getting in on the cause. Burger King’s The King “shaved” his ‘stache to grow what the burger chain is calling a “kingstache.” A video shared by the brand has some very Gillette-driven messaging as well, including a razor close-up and a voiceover that says “the best a king can get.”

According to Burger King this is the first time the king has shaved his facial hair, and he’ll have a profile on movember.com tracking the progress. Code and Theory is the main agency on this latest BK effort.

from Creativity-Online: http://creativity-online.com/work/burger-king-the-king-takes-on-movember-challenge/53162