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Posts from the ‘Creativity Online’ category

It’s a bird. It’s a plane. It’s the … Super Hotdogger, Oscar Mayer’s new addition to its Weinerfleet.

The Super Hotdogger, described by Oscar Mayer as a “jetpack-powered hotdog hero,” joins the classic Weinermobile in the Oscar Mayer fleet, which now also includes the WeinerDrone, WeinerCycle, Weinermobile Mini and Weiner Rover. (That might be an Ad Age record for the number of weiners used in one sentence.)

oscar mayer superhotdogger

This addition to the “fleet,” however, is a jet-pack equipped human in an Oscar Mayer suit carrying two hotdogs. With mustard.

In a push to promote its hotdog products and recipes, the lunchmeat maker has been adding to the fleet in recent years. Last year, the cold cuts company announced it was removing nitrates–except those naturally occurring in celery juice–from its hotdogs, along with animal by-products and artificial preservatives. Today’s launch was to hype a new line of 100 percent pork and 100 percent chicken hot dogs, released earlier this year.

“Consumers were asking for cleaner product lines, so we wanted to give them what they want,” says Matt Riezman, brand manager for Oscar Mayer.

The launch marks the start of a season that hotdog marketers relish. Starting around Memorial Day, there is an annual hike in sales of hotdogs. And this summer is shaping up to be better than previous years, judging by Memorial Day numbers, claims Oscar Mayer.

“People are definitely eating more hotdogs this year than in past years,” Riezman says, who, naturally, chalks this up to the higher-quality options Oscar Mayer is offering. (Rivals may disagree.)

But don’t spend a lot of time searching the skies for the Super Hotdogger in towns across America –like the rest of the WeinerFleet, it only comes out at special occasions like today’s unveiling. The Hotdogger’s flight lasted only about five minutes over New York’s East River, to the amazement and slight disappointment of the hotdog-hungry crowd below.

Ask a Hotdogger (a highly trained, college-age Weinermobile driver) how the event went, though, and you will receive this on-brand response: “Weinerful, frank you for asking!”

from Creativity-Online: http://creativity-online.com/work/oscar-mayer-super-hotdogger/54827

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Just over a decade ago, Burger King’s “King Games,” a trio of Xbox titles starring its creepy King mascot, earned the Titanium Grand Prix at the Cannes Lions. Now, the brand has resurrected the eponymous “Sneak King” from one of the games to spook hosts and attendees of the E3 video game conference in Los Angeles this week.

chicken pretzel fries

The King has already been spotted in the flesh sneaking around, but this time, in the flesh. You can see him tiptoeing quietly behind (above) and sidling up to Twitch show hosts covering the conference, but he’ll also be attempting to surprise E3 attendees on the ground as well.

The idea was conceived out of MullenLowe, to promote the debut of Pretzel Chicken Fries.

from Creativity-Online: http://creativity-online.com/work/burger-king-sneak-king-at-e3/54782

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IHOP last week suggested something with a “b” would be coming, jokingly flipping its logo to read “IHOb” ahead of a big update. IHOP’s pancakes aren’t going anywhere, but the chain does hope to sell more burgers—which it’s actually had on the menu since its start in 1958.

“One of the very first things we did was to gauge people’s awareness of burgers at IHOP,” says Chief Marketing Officer Brad Haley. “The awareness was low, quite low, I’d say.”

Now IHOP wants to serve burgers good enough that people might actually think about coming in for more than just pancakes, at any time of the day.

“Even though we’ve had them forever, they just were clearly not top of mind,” says Haley.

He joined IHOP last summer after more than a dozen years as CMO of CKE, the parent of Carl’s Jr. and Hardee’s, so he knows a bit about burgers.

“For us to make a credible statement around burgers, we had to not just make a better burger, but make the best one we could come up with,” he says.

Read more at Creativity-Online: http://creativity-online.com/work/ihop-burgers-burgers-burgers/54755

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Nobody’s perfect. And if you want to work at McDonald’s, you don’t have to be.

At least, that’s the message the fast food giant wants to send to entry-level workers in Europe. A new series of posters from TBWA Belgium features “McMistakes,” wacky permutations of improperly prepared McDonald’s food. Soft serve in a clamshell burger box! A Big Mac stuffed into a fry sleeve! French fries in a McFlurry cup! (Actually, fries dipped in a McFlurry are great, but that’s not the point.)

They’re the kind of mistakes that would get a kid on an ’80s sitcom fired. But these days, it’s fine (in the EU, anyway). McDonald’s says it wants to “Hire on attitude, train on skills.” In other words, bring a smile, and they’ll help you figure out the rest.

The posters are running inside McDonald’s restaurants in Belgium–exactly the kind of place teens with no work experience would be most likely to spot them.

from Creativity-Online: http://creativity-online.com/work/mcdonalds-mcmistakes/54665

Domino’s, sometimes described as a technology company that makes pizza, is promoting its newest innovation in an old-school way: running a print ad in a newspaper. Domino’s first-ever ad in the New York Times runs Monday on the back page of the main section. At first, it just looks like the chain’s domino logo but a closer look reveals that image is composed of the names of thousands of locations where the chain now delivers–even when there’s not a regular street address.

Domino’s launched 150,000 so-called Hotspots in April such as beaches, dog parks and ball fields. The locations were selected with the help of franchisees who suggested where locals hang out and might want to order pizza. Starting Tuesday, Domino’s will ask customers to suggest other possible hotspots, which it plans to add to the online ordering system after an approval process.

Now, it’s delivering to pretty much anywhere a person suggests, as long as it’s deemed to be a safe location. Even deep into the woods? Possibly. A TV spot shows a Domino’s staffer traveling from hotspot to hotspot attempting to do “grand opening”-style ribbon cuttings at each and every location. He and a driver head from outdoor place to outdoor place, even delivering to Sasquatch, who clearly doesn’t have a street address.

The campaign comes from CP&B, which has worked with Domino’s for a decade. So far, some hotspots have proven quite popular, such as truck stop distribution areas, says Kate Trumbull, Domino’s VP of advertising and Hispanic marketing. “We’re seeing that there are really unique places that are popular for people to leverage the hotspots,” says Trumbull, who adds that hotspots near colleges are also doing well.

Read more at Creativity-Online: http://creativity-online.com/work/dominos-hotspots/54649