KFC is gifting scratch-and-sniff fried chicken cards for Valentine’s Day

KFC’s latest marketing ploy comes in the form of scratch-and-sniff Valentine’s Day cards that smell like fried chicken.

KFC Valentines Day The Drum Screenchow

The cards are promoting KFC’s $10 Chicken Share meal, which the brand says is “perfect for two.” Featuring the chain’s iconic Colonel Sanders mascot, the Valentine’s Day cards are available in participating restaurants across the US starting today for those who purchase the $10 Chicken Share.

“Some years you have to search high and low for the perfect gift for your Valentine,” said Andrea Zahumensky, KFC US chief marketing officer, in a statement. “This year, we decided to make things easy. Skip the candy and go straight for the fried chicken! Grab dinner and some scratch ‘n’ sniff Valentine’s Day cards, and share your love of fried chicken with your valentine.”

The company has also partnered with gif search engine Tenor to create a series of animated KFC-themed gifs that can be shared on messaging apps.

This isn’t the first time that the company has incorporated its signature fried chicken scent into its marketing efforts. Two years ago, the brand rolled out a limited-edition KFC-scented candle in New Zealand as part of a social media giveaway. It also recently created a line of edible nail polish – available in ‘Original’ and ‘Hot and Spicy’ chicken flavors – in Hong Kong.

from The Drum: http://www.thedrum.com/news/2018/02/12/kfc-gifting-scratch-and-sniff-fried-chicken-cards-valentine-s-day

KFC and Taco Bell Are Launching Delivery via Grubhub

Doritos Locos tacos and Extra Crispy drumsticks will soon be available for delivery nationwide: Taco Bell and KFC are officially partnering with Grubhub to offer delivery from thousands of locations across the U.S.

kfc taco bell screenchow

As parent company Yum Brands’ official delivery partner, Grubhub will offer online ordering for KFC and Taco Bell, with both pickup and delivery options. Yum is also making a $200 million investment in Grubhub, per the press release, and the president of its third big brand, Pizza Hut, is joining Grubhub’s board of directors.

No concrete timeline has been laid out for the delivery launch, but Yum says it will work with KFC and Taco Bell franchisees in the coming months to test the new pickup and delivery initiatives. The brands have been discussing the possibility of delivery since at least 2015. Taco Bell has offered delivery in certain markets for the last several years, but this is the first time the brands will be officially represented on a national delivery platform.

Fast-food rival McDonald’s has made a major push into delivery recently, partnering with Uber Eats to offer delivery from thousands of locations across the country. Tragically, the company still hasn’t solved the issue of soggy delivery fries.

• Yum! Brands and Grubhub Announce New U.S. Growth Partnership [Press Release]

from Eater.com: https://www.eater.com/2018/2/8/16990590/kfc-taco-bell-grubhub-delivery

KFC’s dancing chicken most complained about ad of 2017

Chickens? Dancing? A Kentucky-Fried-themed rap? Throw them all together and you’ve got yourself the most complained about ad of 2017.

Of the 30,000 complaints made to the UK’s advertising watchdog, the Advertising Standards Authority, last year, 755 of those were about KFC’s ‘The Whole Chicken’, seeing it top the chart for the second time after its hugely unpopular Zinger Crunch Salad ad received a whopping 1,671 complaints back in 2005 (and where it remained for another nine years).

However, despite concerns that it was disrespectful to chickens and distressing for vegetarians, vegans and children, the ASA ruled it was unlikely the ad would cause distress or serious widespread offence and KFC’s chicken was allowed to waltz away into the sunset (or wherever it was on its way to).

It turns out people aren’t big fans of men dancing in denim hot pants and heels either, with Moneysupermarket.com’s ‘strutters and builders’ campaign featuring in the ASA’s top 10 for a third year running.

Again, despite the 455 complaints made, the ASA didn’t think the ad was overtly sexual or possibly homophobic – like many of the complainants did – and let the ‘#epicsquad’ continue to dance their way to cheaper car insurance.

Dove’s controversial breastfeeding ads, which were criticised for using language such as ‘put them away’, received 391 complaints and were pulled by parent company Unilever before the ASA could launch an investigation.

McDonald’s also dodged interrogation and removed its TV ad featuring a boy and his mum talking about his dead father over a Filet-O-Fish, which generated 256 complaints.

Read more at Marketing Week: https://www.marketingweek.com/2018/02/01/kfcs-dancing-chicken-complained-ad-2017/

And KFC’s first female Colonel is…

Country music fans might instantly recognize the voice of the first woman to play KFC’s Colonel Sanders, but for others, it could take several seconds before figuring out who’s in the sparkly white suit.

“I’m Colonel Sanders,” Reba McEntire, disguised as the man himself, belts out in the opening seconds of the chain’s latest spot. “Same as always, absolutely nothing’s changed.”

McEntire the colonel is on stage at a honky-tonk bar, and when she starts singing, the audience goes nuts. She tosses her white cowboy hat out into the revelers, revealing a quick cut of the “real” McEntire, who catches the hat on her head.

Wearing a wig, facial hair, glasses and a fringed, sparkly white suit, McEntire dons a look similar to that of the nine male celebrities who have starred in the ever-changing Colonel role. She’s the first woman, and the first music superstar, to play the part, which originated with Darrell Hammond in May 2015. Her spot, from KFC agency Wieden & Kennedy Portland, is also the first one to feature dancing policemen.

“I grew up with Kentucky Fried Chicken,” McEntire said in a KFC statement. “It’s part of my story, and I’m so excited to now be part of theirs. I’ve held a lot of roles in my life—sort of like the Colonel himself— but this is certainly the most unique one yet.”

What she’s part of, specifically, is selling the chain’s newest regional flavor, Smoky Mountain BBQ fried chicken.

Smoky Mountain BBQ is the Yum Brand Inc. chain’s third southern-inspired flavor. Vincent Kartheiser played the Nashville Hot fried chicken colonel in 2016, followed by Billy Zane as the Georgia Gold Colonel in 2017. Ray Liotta was then the face of both of those flavors in a campaign that broke in September.

The colonel who came just before McEntire was unknown actor Christopher Boyer, a non-celebrity chosen to be the value colonel. The others, in order of appearance, have been Hammond, Norm Macdonald, Jim Gaffigan, George Hamilton, Rob Riggle, Kartheiser, Zane, Rob Lowe and Liotta.

KFC isn’t the only brand McEntire works with. Her other projects include a “REBA by Justin” footwear line, Reba apparel at Dillard’s and a line of cosmetics.

from Creativity-Online: http://creativity-online.com/work/kfc-honky-tonk-smoky-mountain-bbq/53698

KFC jumps on board the gravy train with meaty cocktails

KFC might be best known for its ‘Finger Lickin’ Good’ chicken but the colonel isn’t one to rest on his laurels, hence a promotional push from the brand to put its gravy side dish front and centre of its menu.

Based on the notion that its savoury sauce is so good you can drink it KFC have ran with it to launch a TV campaign depicting a range of cocktails reimagined with your favourite meat juices as the chief ingredient.

Created by Mother to promote the KFC Gravy Megabox the promotional push introduces the world to a range of never before seen mud brown drinks such as The Gravy Mary – ‘it’s bloody good’; The Southern Twist – ‘it’s all gravy, baby’ and The Fingerlickin’ Sour – ‘a sweet ride on the gravy train’.

Professional mixologist Patrick commented: “When KFC came to me with the idea of creating genuine gravy cocktails, based on the growing trend of stocktails, I just couldn’t resist. The key was to find flavours and ingredients which perfectly complimented the distinctive taste of KFC gravy. For example, the Kentucky bourbon in The Southern Twist brings mellow, sweet spice notes to stand up against the savoury gravy. The herbal note of parsley on the rim brightens the sip with the brown sugar softening the kick of bourbon and uniting the flavours.”

Marion Racine, marketing manager at KFC UK & Ireland added: “Our fans repeatedly express their love for our gravy, which always sparks ideas within the team. We know our gravy is good enough to drink – so with stocktails being a real hit at the moment, what better ingredient to take them to the next level?”

KFC gravy is available in all 900 of the fast food restaurant’s UK and Ireland outlets, although if you’re brave enough to sample its ‘stocktails’ you’ll have to do your own mixing at home.

KFC has been adopting an increasingly risque advertising approach, publishing a parody tweet last week aimed at the US presidents favoured fast food haunt following his notorious ‘nuclear button’ tweet.

from The Drum: http://www.thedrum.com/news/2018/01/17/kfc-jumps-board-the-gravy-train-with-meaty-cocktails