George Hamilton serenades cruise-goers with a song about chicken in KFC‘s latest campaign, which sees the actor reprise his role as the Extra Crispy Colonel Sanders.
Hamilton first took on the role of KFC’s iconic founder in 2016, and he’s back again this year to promote a new item called the Crispy Colonel, which the brand describes as an Extra Crispy chicken sandwich topped with mayo and pickles.
In a 30-second spot, Hamilton is seen aboard the ‘K.F.Sea,’ where he sings a tongue-in-cheek tune that pokes fun at food advertising’s shameless marketing tactics. For instance, the actor asks the camera to “cut back to the sandwich, then cut to me” before asking his back-up singers if he can hear product attributes for the chain’s latest menu item.
Read more at The Drum: http://www.thedrum.com/news/2018/04/20/george-hamilton-returns-colonel-sanders-kfc-s-latest-ad-push
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a rapid strategic response has ensured the brand will benefit long-term from increased awareness and a boost in consumer demand.
What’s in three little letters? Well the short answer is that they may spell out the best bit of marketing of 2018.
In November 2017, when logistics company DHL won the KFC account, it promised to “rewrite the rule book” and “set a new benchmark” for delivering chicken. Having finally taken over the account earlier this month it appears both objectives have been achieved, but perhaps not in the manner KFC or its new partner might have hoped.
It quickly became apparent that DHL was catastrophically ill-prepared to serve its new client. Chicken from KFC’s suppliers began to pile up on the side of the road and, with literally nothing to cook or sell, most of the chain’s 870 British outlets were forced to close their doors.
Cue a series of troubling street-level interviews in which people who clearly did not need any more fried chicken complained bitterly about being unable to get their buckets of KFC. Many were so bereft they resorted to calling 999 to fix the ’emergency’ and several police forces took to social media to demand that residents stop calling them about the situation.
Read more at Marketing Week: https://www.marketingweek.com/2018/02/27/colonel-ritson-kfcs-marketers-turned-chicken-crisis-brand-triumph/
Doritos Locos tacos and Extra Crispy drumsticks will soon be available for delivery nationwide: Taco Bell and KFC are officially partnering with Grubhub to offer delivery from thousands of locations across the U.S.
As parent company Yum Brands’ official delivery partner, Grubhub will offer online ordering for KFC and Taco Bell, with both pickup and delivery options. Yum is also making a $200 million investment in Grubhub, per the press release, and the president of its third big brand, Pizza Hut, is joining Grubhub’s board of directors.
No concrete timeline has been laid out for the delivery launch, but Yum says it will work with KFC and Taco Bell franchisees in the coming months to test the new pickup and delivery initiatives. The brands have been discussing the possibility of delivery since at least 2015. Taco Bell has offered delivery in certain markets for the last several years, but this is the first time the brands will be officially represented on a national delivery platform.
Fast-food rival McDonald’s has made a major push into delivery recently, partnering with Uber Eats to offer delivery from thousands of locations across the country. Tragically, the company still hasn’t solved the issue of soggy delivery fries.
• Yum! Brands and Grubhub Announce New U.S. Growth Partnership [Press Release]
from Eater.com: https://www.eater.com/2018/2/8/16990590/kfc-taco-bell-grubhub-delivery