George Hamilton returns as Colonel Sanders in KFC’s latest ad push

George Hamilton serenades cruise-goers with a song about chicken in KFC's latest campaign, which sees the actor reprise his role as the Extra Crispy Colonel Sanders. Hamilton first took on the role of KFC’s iconic founder in 2016, and he’s back again this year to promote a new item called the Crispy Colonel, which the brand describes as … Continue reading George Hamilton returns as Colonel Sanders in KFC’s latest ad push

Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph

The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a rapid strategic response has ensured the brand will benefit long-term from increased awareness and a boost in consumer demand. What’s in three little letters? Well the short answer is that they may spell out the best bit of marketing of … Continue reading Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph

KFC says ‘FCK’ in responsive print ad after restaurants kick the bucket

Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a nationwide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in today’s (23 February) issues of Metro and The Sun. Having a little fun with its own three letter acronym branding in the process, the fast food … Continue reading KFC says ‘FCK’ in responsive print ad after restaurants kick the bucket

KFC is gifting scratch-and-sniff fried chicken cards for Valentine’s Day

KFC’s latest marketing ploy comes in the form of scratch-and-sniff Valentine’s Day cards that smell like fried chicken. The cards are promoting KFC’s $10 Chicken Share meal, which the brand says is “perfect for two.” Featuring the chain’s iconic Colonel Sanders mascot, the Valentine’s Day cards are available in participating restaurants across the US starting today … Continue reading KFC is gifting scratch-and-sniff fried chicken cards for Valentine’s Day

KFC’s dancing chicken most complained about ad of 2017

Chickens? Dancing? A Kentucky-Fried-themed rap? Throw them all together and you’ve got yourself the most complained about ad of 2017. Of the 30,000 complaints made to the UK’s advertising watchdog, the Advertising Standards Authority, last year, 755 of those were about KFC’s ‘The Whole Chicken’, seeing it top the chart for the second time after … Continue reading KFC’s dancing chicken most complained about ad of 2017