Food News & Content Delivered to You Daily

Posts from the ‘KFC’ category

George Hamilton serenades cruise-goers with a song about chicken in KFC‘s latest campaign, which sees the actor reprise his role as the Extra Crispy Colonel Sanders.

Hamilton first took on the role of KFC’s iconic founder in 2016, and he’s back again this year to promote a new item called the Crispy Colonel, which the brand describes as an Extra Crispy chicken sandwich topped with mayo and pickles.

In a 30-second spot, Hamilton is seen aboard the ‘K.F.Sea,’ where he sings a tongue-in-cheek tune that pokes fun at food advertising’s shameless marketing tactics. For instance, the actor asks the camera to “cut back to the sandwich, then cut to me” before asking his back-up singers if he can hear product attributes for the chain’s latest menu item.

Read more at The Drum:

The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a rapid strategic response has ensured the brand will benefit long-term from increased awareness and a boost in consumer demand.

KFC Chicken Crisis

What’s in three little letters? Well the short answer is that they may spell out the best bit of marketing of 2018.

In November 2017, when logistics company DHL won the KFC account, it promised to “rewrite the rule book” and “set a new benchmark” for delivering chicken. Having finally taken over the account earlier this month it appears both objectives have been achieved, but perhaps not in the manner KFC or its new partner might have hoped.

It quickly became apparent that DHL was catastrophically ill-prepared to serve its new client. Chicken from KFC’s suppliers began to pile up on the side of the road and, with literally nothing to cook or sell, most of the chain’s 870 British outlets were forced to close their doors.

Cue a series of troubling street-level interviews in which people who clearly did not need any more fried chicken complained bitterly about being unable to get their buckets of KFC. Many were so bereft they resorted to calling 999 to fix the ’emergency’ and several police forces took to social media to demand that residents stop calling them about the situation.

twitter gmp whitefield

Read more at Marketing Week:

Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a nationwide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in today’s (23 February) issues of Metro and The Sun.

Having a little fun with its own three letter acronym branding in the process, the fast food giant acknowledged that a dearth of fried chicken was hard to stomach but that its new delivery partner was on the case – winning praise for its crisis management from Frank PR founder Andrew Bloch in the process.

KFC wrote: “A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we’re closed.

“It’s been a hell of a week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”

The creative was developed by its creative agency Mother.

from The Drum:

KFC’s latest marketing ploy comes in the form of scratch-and-sniff Valentine’s Day cards that smell like fried chicken.

KFC Valentines Day The Drum Screenchow

The cards are promoting KFC’s $10 Chicken Share meal, which the brand says is “perfect for two.” Featuring the chain’s iconic Colonel Sanders mascot, the Valentine’s Day cards are available in participating restaurants across the US starting today for those who purchase the $10 Chicken Share.

“Some years you have to search high and low for the perfect gift for your Valentine,” said Andrea Zahumensky, KFC US chief marketing officer, in a statement. “This year, we decided to make things easy. Skip the candy and go straight for the fried chicken! Grab dinner and some scratch ‘n’ sniff Valentine’s Day cards, and share your love of fried chicken with your valentine.”

The company has also partnered with gif search engine Tenor to create a series of animated KFC-themed gifs that can be shared on messaging apps.

This isn’t the first time that the company has incorporated its signature fried chicken scent into its marketing efforts. Two years ago, the brand rolled out a limited-edition KFC-scented candle in New Zealand as part of a social media giveaway. It also recently created a line of edible nail polish – available in ‘Original’ and ‘Hot and Spicy’ chicken flavors – in Hong Kong.

from The Drum:

Doritos Locos tacos and Extra Crispy drumsticks will soon be available for delivery nationwide: Taco Bell and KFC are officially partnering with Grubhub to offer delivery from thousands of locations across the U.S.

kfc taco bell screenchow

As parent company Yum Brands’ official delivery partner, Grubhub will offer online ordering for KFC and Taco Bell, with both pickup and delivery options. Yum is also making a $200 million investment in Grubhub, per the press release, and the president of its third big brand, Pizza Hut, is joining Grubhub’s board of directors.

No concrete timeline has been laid out for the delivery launch, but Yum says it will work with KFC and Taco Bell franchisees in the coming months to test the new pickup and delivery initiatives. The brands have been discussing the possibility of delivery since at least 2015. Taco Bell has offered delivery in certain markets for the last several years, but this is the first time the brands will be officially represented on a national delivery platform.

Fast-food rival McDonald’s has made a major push into delivery recently, partnering with Uber Eats to offer delivery from thousands of locations across the country. Tragically, the company still hasn’t solved the issue of soggy delivery fries.

• Yum! Brands and Grubhub Announce New U.S. Growth Partnership [Press Release]