It’s peak season for candy marketing ghouls, and every brand that could conceivably fit into a Halloween trick-or-treat bag has … More
Carl’s Jr.’s ‘Ready Player One’ Steven Spielberg Homage: SpielBurgers
Get ready to say “Make me a Ready Player One with everything.” Carl’s Jr., the 1,630-unit U.S. burger chain that’s … More
Mars Wrigley #SweetRetreat Pop-Up Pampers New York
Mars Wrigley Confectionery U.S. has announced Sweet ReTREAT, a chocolate and candy-inspired pop-up salon as a Valentine’s Day treat. Fans are invited … More
Super Bowl LII: KIND Snacks Takes a $6 Million Stand
As a self-described “non-conformist brand,” KIND isn’t heading to the Super Bowl on Sunday—but it is making a payment in … More
Was KFC’s Halloween Harland On Your Bucket List?
Sorry if the Colonel Sanders Halloween costume was on your bucket list; it’s now sold out. Although the “Halloween costume” has sold out, … More
How Budweiser Wins: By Wrapping Itself in the American Experience
Is there any US brand with a stronger heritage than Budweiser? Maybe not, but the flagship of Anheuser-Busch hasn’t been … More
From Meal Kits to Grocery Stores, Amazon Aims to Feed America
Expanding on its AmazonFresh food delivery service and recent $13.7 billion Whole Foods Market retail acquisition in addition to its Amazon Go branded … More
Taco Bell Brings Boozy Cantina Concept to Cleveland
Taco Bell keeps reinventing itself with new menu items, new day parts and a new restaurant format in Taco Bell Cantina, which debuted in 2015 in Chicago and sells beer, wine, sangria and frozen alcoholic beverages. The urban restaurant concept is designed to be more personal and fast casual than quick-serve restaurant in feeling. The menu features appetizers designed for sharing, among other twists on a regular Taco Bell.
A Century of Jerky: 5 Questions With Oberto’s Stephen O’Hare
Meat snacks, the onomatopoeia of product categories. With US sales alone approaching $3 billion and compound growth over the last four years at 7%, it’s also a booming category. One brand that’s a ninja at slicing and dicing the meat snack market: Oberto Beef Jerky, which turns 100 next year and just celebrated America’s National Jerky Day on June 12th.
Brazil’s Nestlé Molico Explores ‘Humanity’ in Short Film Series
In a major storytelling and branded entertainment effort, Nestlé Molico in Brazil has produced and launched 12 short black and white documentary films with real people telling their stories. The theme presents a debate about humanity, and values frequently considered “feminine” in the modern society.
‘Bold Move’: 5 Questions With White Castle CMO Kim Bartley
The way Kim Bartley sees it, it’s about time for White Castle and its slider tradition to get its due for defining the modern fast-food industry—and for its slider innovation to get more attention from customers while satisfying their cravings.