Carmichael Lynch Launches ‘Runnin’ With Sasquatch’ Campaign for Jack Link’s Amidst Client Review

Earlier this month, Carmichael Lynch confirmed it was not participating in Jack Link’s creative review, conducted by agency search consulting firm … More

A Century of Jerky: 5 Questions With Oberto’s Stephen O’Hare

Meat snacks, the onomatopoeia of product categories. With US sales alone approaching $3 billion and compound growth over the last four years at 7%, it’s also a booming category. One brand that’s a ninja at slicing and dicing the meat snack market: Oberto Beef Jerky, which turns 100 next year and just celebrated America’s National Jerky Day on June 12th.