Mars leads call for advertisers to donate percentage of ad spend to conservation projects

Mars has committed to donate a percentage of its ad spend to conservation and animal welfare projects after signing up … More

Mars is ready to take more risks when it comes to content – but is the production industry?

Michele Oliver, Mars’ vice-president for marketing, may still cite the TV campaign (TVC) as the best way to reach her brand’s … More

Mars is ready to take more risks when it comes to content – but is the production industry?

Michele Oliver, Mars’ vice-president for marketing, may still cite the TV campaign (TVC) as the best way to reach her brand’s … More

Mars Puts $745 Million Global Media Business in Review, Looks to Consolidate With One Agency

The company currently works with MediaCom, Starcom and OMD. Mars, the confectionery, pet care and food conglomerate behind brands like … More

These ‘Bite Size’ Horror Films, From Mars Candy Brands, Are the Best Halloween Ads in Years

Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in … More

World’s Largest Candy Maker Commits $1 Billion to Fight Climate Change

Chocolate titan Mars, maker of dozens of candy bars and owner of Wrigley gum, is pledging to tackle climate with … More

Escape Twitter With Your Chocolate, Says Mars-Owned Galaxy / Dove Spot

Galaxy, the Mars-owned U.K. chocolate brand known as Dove in the U.S., portrays chocolate-eating as a relaxing escape from the … More

The Confectionery Revolution – Mars Leads Industry to Evolve with an Eye on Consumer Choice and Transparency

The food and confectionery industries have long been challenged with satisfying demand for tasty treats, along with convenience and choice. Americans want healthier options, but they don’t want to give up their favorite chocolates or confections. In fact, the majority of consumers prefer classic indulgences like chocolate and other candies.