Nestlé Concludes U.S. Agency Review by Consolidating Work With WPP and Publicis

WPP and Publicis Groupe are the big winners in food conglomerate Nestlé’s review of creative agency work on assorted brands in its Nestlé … More

Nestle Bets $7 Billion on Starbucks to Revive Coffee Sales

For years, a smoldering George Clooney would sip his espresso and ask: “Nespresso…what else?” Turns out the answer is: Starbucks. … More

Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business

In an apparent cost-cutting effort, Nestlé recently launched a review to consolidate its entire North American advertising business with just … More

Startups Boost The Prowess Of Nestlé’s ‘Digital Apostles’

Gerardo Mazzeo, global innovation director at Nestlé, believes FMCGs have no choice other than to embrace open innovation. Successful, established … More

STOUFFER’S TRIES WARMTH TO SELL ITS FROZEN FOOD

What are you hungry for? That question is the center of a new master brand campaign from Stouffer’s, which wants … More

Brazil’s Nestlé Molico Explores ‘Humanity’ in Short Film Series

In a major storytelling and branded entertainment effort, Nestlé Molico in Brazil has produced and launched 12 short black and white documentary films with real people telling their stories. The theme presents a debate about humanity, and values frequently considered “feminine” in the modern society.