‘Bold Move’: 5 Questions With White Castle CMO Kim Bartley

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The way Kim Bartley sees it, it’s about time for White Castle and its slider tradition to get its due for defining the modern fast-food industry—and for its slider innovation to get more attention from customers while satisfying their cravings.
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Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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