‘Bold Move’: 5 Questions With White Castle CMO Kim Bartley

The way Kim Bartley sees it, it’s about time for White Castle and its slider tradition to get its due for defining the modern fast-food industry—and for its slider innovation to get more attention from customers while satisfying their cravings.

Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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