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Category: Cross-Promotion

Rapper Big Sean gets a spot on the Budweiser label

Budweiser is teaming up with Detroit-born rapper Big Sean on a special-edition, 25-ounce tall-boy can that features him front and … More

Big Sean, Budweiser, CampaignLive, Vayner Media

Michelob Ultra creates Caddyshack-like golf bag complete with beer keg and Bose speakers

Anyone who watched Caddyshack was no doubt jealous of Rodney Dangerfield’s golf bag, complete with beer tap and cranking stereo. … More

KELLOGG’S BETS ‘JURASSIC’ FANS ARE, ER, HUNGRY FOR CONTENT

Just how many “Jurassic World: Fallen Kingdom” super fans with discretionary funds are out there? Kellogg‘s is about to find out. … More

DENNY’S EMBRACES THE LIGHT SIDE IN CO-PROMOTION WITH ‘SOLO: A STAR WARS STORY’

Denny’s on Monday took over a Hollywood tourist spot, Disney’s El Capitan Theater, to promote its tie-up with “Solo: A Star … More

Krispy Kreme Has Finally Created a Simpsons-Inspired D’ohnut

Homer Simpson is practically synonymous with doughnuts—and now Krispy Kreme is finally honoring that 29-year legacy by teaming up with the … More

Carl’s Jr.’s ‘Ready Player One’ Steven Spielberg Homage: SpielBurgers

Get ready to say “Make me a Ready Player One with everything.” Carl’s Jr., the 1,630-unit U.S. burger chain that’s … More

So, Bud Light, what’s the dilly-o with Philly’s free beer if Eagles win Super Bowl LII?

Remember all the way back in August when Lane Johnson told reporters “I’m giving out beer to everybody” if the … More

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