McDonald’s Sponsored a Snapchat Bitmoji That Steals Your Coffee in Augmented Reality

When it comes to Snapchat users messing around with their bitmojis, McDonald’s is hoping they’re loving it.

McDonald and Snap have partnered for the platform’s first sponsored bitmoji. The augmented reality feature, which rolls out today, aims to promote its McCafe products and lets users have their 3D Bitmoji steal a coffee cup from them. In an almost elfish manner, the character mischievously runs around the cup before running off the screen—McCafe and all.

mcdonald's snapchat bitmoji adweek screenchow

The feature was created with We Are Unlimited—a Chicago-based agency that runs McDonald’s social, digital, retail and data marketing in the U.S.—along with Resolution Media and OMD. According to We Are Unlimited chief creative officer Toygar Bazarkaya, the campaign is part of McDonald’s plan to get more involved with holiday marketing than in the past.

“It’s just a playful take that even your avatar behaves like you,” Bazarkaya said. “You have to have your coffee first before you go about your business.”

Read more at AdWeek: http://www.adweek.com/digital/mcdonalds-sponsored-a-snapchat-bitmoji-that-steals-your-coffee-in-augmented-reality/

Advertisements

Chili’s Selects Fact & Fiction as Social Media AOR

Casual dining chain Chili’s Grill & Bar has appointed Boulder, Colorado-based Fact & Fiction as its social media agency of record.

chilis agency spy screenchow

“In a rushed and oversaturated world where you have milliseconds to capture someone’s attention, we realized that telling our story through social media was an area where we could reinvent ourselves,” Chili’s chief marketing and innovation officer Steve Provost said in a statement. “We needed the right partner to challenge us, energize us and give us the production chops to be able to tell our story at the speed of social.”

“Social should be fun – it’s the perfect avenue to articulate a brand’s personality and voice strategically, yet fearlessly,” added Fact & Fiction partner Kyle Taylor. “The Chili’s brand has a strong heritage for a reason, and I’m thrilled that we get to help tell the story of what they do best: connecting friends and family over burgers, ribs and fajitas.”

Back in May, Chili’s parted ways with longtime agency partner Hill Holliday. At the time, the chain said it would move to working with agency partners on a project basis for future broadcast and digital campaigns. Hill Holliday had worked with the brand since winning the account away from GSD&M, an incumbent of some two decades, back in 2007. Chili’s subsequently launched a review which it concluded by awarding a project assignment to O’Keefe Reinhard & Paul.

Chili’s spent a total of around $129 million on measured media in the U.S. last year, according to Kantar Media.

from Agency Spy: http://www.adweek.com/agencyspy/chilis-selects-fact-fiction-as-social-media-aor/140608

The Instagram effect is changing foodservice

Decadent cuisine, impeccable service, ambiance galore … these are a few of the past drivers for diners wanting to enjoy a memorable dinner.

Today, there is another criteria growing in importance: the degree to which food is “Instragram-able.”

courtesy of Daily Mail UK - Instagram Food

Instagram is changing foodservice from fine dining to food trucks. Drool-worthy photos are offering a new way to form connections, evoke emotions and share experiences.

Ben Walton of Ben’s Canteen in the UK is just one restauranteur embracing Instagram.

“It’s a good way to check whether we’re resonating with our crowd. If people are posting lots of pictures, we know we’re doing something right,” Walton told The Independent.

While some may scratch their heads in astonishment at the “Instagram effect,” a look at the trends behind the trend reveals it makes a lot of sense. First, food and drink have always been a way to form connections.

From Thanksgiving family dinners to first dates, sharing a meal is a bonding experience as old as time. Layer onto this a generation of digital natives who form connections not through face-to-face interactions, but digitally.

This generation is also one that is less trustful of traditional institutions (businesses, government, and even NGOs) than previous ones.

Instead, they trust peers and people who they see as “like themselves” and are therefore viewed as more authentic and credible. Add all of this together and you can feel the Instagram momentum build.

So who is doing the Instagramming? It’s your kids, that babysitter you hired and just about anybody under the age of 35. Next time you’re out to dinner, watch a table of millennials: before they taste or even smell their food, they’re snapping pictures.

Millennials curate their identity through social media, and Instagram is one of those avenues. In recent years we have seen the rise of a new persona in the culinary world: the social media influencer.

A social media influencer is someone who creates content (blogs, photos, videos and more) online and who has a sizeable, loyal social media following. Some can charge a pretty penny to restaurants and food brands that increasingly realize these individuals are the modern-day equivalent of a newspaper or magazine restaurant critic.

According to Bon Appetit, influencers can, and often do, “make” restaurants. A wave of Instagram posts about the milkshakes at Black Tap Burgers in New York’s Soho led to a Buzzfeed story with more than 2 million views, hours-long lines, and a feature on ABC’s “The Chew.”

Read more at The Packer: https://www.thepacker.com/article/instagram-effect-changing-foodservice

Papa John’s Tweets Middle Finger at Neo-Nazis in Latest Desperate Attempt to Win Back Sales

After two weeks surveying the damage, Papa John’s is formally apologizing to anyone who considered its comments about NFL protests hurting pizza sales “divisive.” CEO John Schnatter told investors back on November 1 that “the NFL and its leadership” were to blame for the chain’s past bad quarter. That sounded about right to leading neo-Nazi site Daily Stormer, which declared Papa John’s the “official pizza of the alt-right,” but otherwise the chain’s reputation got a bit of a clobbering — even after it “condemn[ed] racism in all forms.”

Its bum rap apparently convinced the chain to try harder last night, when it tweeted an apology with more meat on its bones, and also a middle-finger emoji:

papajohns tweet screenchow

Read all of the Tweets on Grub Street: http://www.grubstreet.com/2017/11/papa-johns-apologizes-for-nfl-flap-with-middle-finger-to-neo-nazis.html

Little Debbie unleashes Twitter frenzy with #OneGottaGo campaign

McKee Foods sparked some major buzz — and even some minor panic — among fans of its Little Debbie snacks last week when it tweeted that one of four items in the brand’s lineup had to go, the Miami Herald reported.

54cc64f98167e700648b39c0c629d80d.jpg

The November 8 Twitter post showed four Little Debbie items — Christmas Tree Cakes, Nutty Buddies, Oatmeal Creme Pies and HoneyBuns — with ominous wording above suggesting that one of the snacks would be eliminated and “Which one?” underneath. The company created further consternation the next day when it tweeted, “We didn’t say it would be easy,” along with the hashtag #OneGottaGo.

It turned out that the Tennessee-based snack maker was only kidding and has no intention of killing off one of its popular items anytime soon. More than 2,000 comments and 200 retweets later, company spokesman Mike Gloekler told TODAY Food that, “Our Little Debbie social media team thought it would be fun to get in on the #OneGottaGo Twitter meme, which asks a fairly tough question — if you had to live without one of four things you really love, which would it be?”

Dive Insight:

The iconic Little Debbie brand isn’t coming up with innovative new products like Hostess Brands, nor is it adding protein to its approximately 75 popular sweet treats like thinkThin’s new product line. So even though the legacy snack brand claims it makes up about one-third of the U.S. snack cake market, Little Debbie needs to do something once in a while to get people talking.

In the buzz-generation department, last week’s Twitter ploy certainly succeeded — perhaps far beyond the company’s expectations. Fans divided up into partisan groups, each advocating for their own top choice and suggesting that another, less-favored, item should be tossed off the fantasy snack island instead.

The #nuttybar has saved my marriage and my emotional stability on a number of occasions,” tweeted Anita Woolley Nelson.

Another user with the name Geneva offered a different item in place of the clear favorite and projected a grim scenario otherwise. “I work in the South and if you eliminate the oatmeal pies, well, I just don’t wanna be around to see the aftermath. It won’t be pretty. Personally, I’ve always loathed those Nutty Buddy things. #OneGottaGo.”

While the conversation about the brand certainly increased, it remains to be seen whether the buzz will translate into higher sales, especially for the four items mentioned in the Little Debbie tweets. Any initial advertising effectiveness could be blunted if customers end up feeling played and begin to distrust the company’s future marketing outreach. What if former fans decide to mount a reaction campaign against Little Debbie with the hashtag #SheGottaGo?

In a time when #fakenews is always trending, it might be better for manufacturers to stay away from creating their own. If a company suggests via Twitter that a product will disappear and later confesses that it was only kidding, angry customers might vote with their feet and turn the joke into reality.

from FoodDive.com: https://www.fooddive.com/news/little-debbie-unleashes-twitter-frenzy-with-onegottago-campaign/510676/