Baskin-Robbins has launched an ad campaign that leverages the popular ‘Got Me Like’ meme to capture the joy of ice cream for younger audiences. ‘Baskin-Robbins Got Me Like’ marks a strategic shift for the brand, away from product-focused advertising to a more emotion-driven brand campaign, which was created by Baskin-Robbins’ agency of record, 22squared. https://www.youtube.com/watch?v=jN7RcwFpIy0 … Continue reading Baskin-Robbins uses ‘Got Me Like’ meme speak in ice cream campaign
Category: Social Media
Report: Taco Bell wins Facebook, Domino’s dominates Instagram
Leading quick-service restaurant brands’ performance on social media platforms vary markedly, confirms an analysis of engagement data for the first quarter from ShareIQ, an earned-media performance platform for brands. The analysis spanned seven leading brands across fast-food categories: McDonald’s, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A and Domino’s. Among these brands, Taco Bell heavily dominated … Continue reading Report: Taco Bell wins Facebook, Domino’s dominates Instagram
How a teen and Wendy’s proved that social superfans work
A year after #NuggsforCarter, brands try to re-create the viral magic. It has been a year since social media went crazy after Nevada teen Carter Wilkerson tweeted at Wendy’s to ask how many retweets he would need to win a year’s worth of chicken nuggets. Wilkerson wasn’t an influencer by any means, just a 16-year-old … Continue reading How a teen and Wendy’s proved that social superfans work
KNORR IS SERVING YOU PERSONALIZED RECIPES BASED ON YOUR INSTAGRAM FEED
Knorr knows what you want to eat tonight, even before you do. And all from looking at your Instagram feed. The Unilever-owned stock cube brand has come up with Eat Your Feed, a way of analyzing Instagram users' data and serving them up personalized recipes based on their experiences and interests. For example if you've been … Continue reading KNORR IS SERVING YOU PERSONALIZED RECIPES BASED ON YOUR INSTAGRAM FEED
Brands embrace sponsored GIFs on Tenor
There’s a Reason You’re Seeing Those Doughnut GIFs Dunkin’, an early adopter, now has company. AT&T, Sprint, Nestlé, Nissan, KFC, and at least 15 other brands have signed up with Tenor Inc. since it began pitching sponsored GIFs a few months ago. Clients typically pay Tenor, which attracts 300 million people a month, $100,000 to $500,000 to place GIFs they’ve created in … Continue reading Brands embrace sponsored GIFs on Tenor
KFC says ‘FCK’ in responsive print ad after restaurants kick the bucket
Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a nationwide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in today’s (23 February) issues of Metro and The Sun. Having a little fun with its own three letter acronym branding in the process, the fast food … Continue reading KFC says ‘FCK’ in responsive print ad after restaurants kick the bucket
How Diet Coke turned a social video into a Super Bowl spot
The process of making a Super Bowl ad often entails the deployment whiz-bang special effects honed with weeks of editing and fine-tuning. Not so for Diet Coke, which this year converted what was originally supposed to be a quick social media video into its 30-second in-game TV ad. https://www.youtube.com/watch?v=91Q0kddGWLc The spot, by Anomaly Los Angeles, … Continue reading How Diet Coke turned a social video into a Super Bowl spot
Mars Wrigley #SweetRetreat Pop-Up Pampers New York
Mars Wrigley Confectionery U.S. has announced Sweet ReTREAT, a chocolate and candy-inspired pop-up salon as a Valentine’s Day treat. Fans are invited to book appointments (with a plus-one to share the experience with a friend) on Feb. 13th or 14th at MarsSweetReTREAT.com. Promising candy, chocolate, gum and mint-themed “TREATments,” the Sweet Retreat experiential marketing activation by Mars Wrigley … Continue reading Mars Wrigley #SweetRetreat Pop-Up Pampers New York
