From Meal Kits to Grocery Stores, Amazon Aims to Feed America

Expanding on its AmazonFresh food delivery service and recent $13.7 billion Whole Foods Market retail acquisition in addition to its Amazon Go branded grocery stores, Amazon is expanding its food-related operations to launch ready-to-cook meal packages and delivery as it takes an even bigger bite out of the grocery business.

Now available in select markets, Amazon-branded meal kits (tagline: “We do the prep. You be the chef”) include raw ingredients to prepare meals including chicken tikka masala, falafel patties, salmon with soba noodles and tacos with pork that can be prepared in 30 minutes.

Read more at Brand Channel:

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