A Century of Jerky: 5 Questions With Oberto’s Stephen O’Hare

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Meat snacks, the onomatopoeia of product categories. With US sales alone approaching $3 billion and compound growth over the last four years at 7%, it’s also a booming category. One brand that’s a ninja at slicing and dicing the meat snack market: Oberto Beef Jerky, which turns 100 next year and just celebrated America’s National Jerky Dayon June 12th.
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“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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