With Super Bowl LII taking place in Minneapolis, locally-headquartered dairy brand Land O'Lakes found an ideal opportunity to highlight a cause close to its heart--farming and agriculture. https://www.youtube.com/watch?v=Ih0YXpfFheE Via The Martin Agency, the brand organized the "Farm Bowl," inviting professional football players past and present to compete against Land O'Lakes farmers in events such as … Continue reading LAND O’LAKES CHALLENGED FOOTBALL PLAYERS TO THE ‘FARM BOWL’ IN MINNEAPOLIS
Bud Light isn’t backing down from its vow to throw a party for the city of Philadelphia after the underdog Eagles defeated the New England Patriots on Sunday. The AB InBev (ABEV) beer brand’s bet traces back to last August, when Eagles offensive lineman Lane Johnson told reporters that he would be “giving out beer … Continue reading Bud Light to honor Super Bowl bet, provide free beer for Philly
In the chaos of watching last night’s real Super Bowl commercials on NBC, it was tough to break away for Skittles’ Super Bowl ambush—the Facebook Live stunt it orchestrated during the game in which a single person got to watch its “Super Bowl” ad, with the Facebook audience simply watching the kid watch it. So here’s a recap of how … Continue reading The Kid Who Watched Skittles’ Super Bowl Ad Reveals What Happened in It
The process of making a Super Bowl ad often entails the deployment whiz-bang special effects honed with weeks of editing and fine-tuning. Not so for Diet Coke, which this year converted what was originally supposed to be a quick social media video into its 30-second in-game TV ad. https://www.youtube.com/watch?v=91Q0kddGWLc The spot, by Anomaly Los Angeles, … Continue reading How Diet Coke turned a social video into a Super Bowl spot
Millions of people will be tuning in to see the New England Patriots go head-to-head with the Philadelphia Eagles this Sunday for Super Bowl LII. But let's face it. A lot of those millions may just be tuning in for the larger-than-life, weird, wacky, and often memorable commercials. Super Bowl spots always make headlines the day after … Continue reading Here’s your Super Bowl Sunday lineup of Food Brand Commercials!
Bud Light today released the final ad in its “Super Bowl Trilogy.” The three ads — extensions of the brand’s “Game of Thrones”-inspired “Dilly Dilly” campaign — were designed to have something of an episodic thread. The first ad, released during the Steelers and Texans NFL game on Christmas, features a wizard doing his stuff in a medieval … Continue reading Bud Light Releases Final Ad in ‘Dilly Dilly’ SB Trilogy
Pepsi is going "Back the the Future" with its 2018 Super Bowl ad, which takes a quick spin through decades of the brand's brushes with pop culture, ranging from the DeLorean time machine that one-time Pepsi endorser Michael J. Fox used in the classic 1980s film franchise to quick clips of pop stars like Michael … Continue reading PEPSI’S RETRO SUPER BOWL AD INCLUDES GLIMPSES OF BRITNEY SPEARS, MICHAEL JACKSON
Coke is making a diversity play in the Super Bowl this year, albeit with a lighter touch than its spot four years ago that was seen by some as taking a political stance by depicting "America is Beautiful" sung in a variety of languages, from Hindi to Senegalese. The marketer puts an equal number of … Continue reading COKE PLUGS DIVERSITY, AND SODA, IN A POETIC SUPER BOWL AD