Shake Shack has launched a chatbot that will answer customers’ most burning questions, such as whether…
Burger King might not be the biggest spender on marketing, but its head of brand marketing Fernando Machado says creativity allows it to “speak louder than its size” and get it noticed.
One of the most delightful ad campaigns of 2017, for Heinz ketchup, wasn’t written by a real person. It came from Mad Men’s most famous creative director (via showrunner and lead writer Matthew Weiner), and lived only fictionally within the AMC show about 1960s advertising—until Anselmo Ramos and his agency, David Miami, came along.
Burger King is being honored as Creative Marketer of the Year here in Cannes this year. It’s an honor that recognizes the brand’s entire history of stellar advertising, from its glory years at CP+B a decade ago, when it made legendary pieces like “Subservient Chicken” and “Whopper Freakout,” and more recent megahits like “Proud Whopper” and “McWhopper.”
The way Kim Bartley sees it, it’s about time for White Castle and its slider tradition to get its due for defining the modern fast-food industry—and for its slider innovation to get more attention from customers while satisfying their cravings.