Hardee's new "Tastes Like America" campaign features hick hop music star, Big Wet, whose voice personifies an authentic, relaxed vibe that 'comfort culture' is all about. His voice is featured on Hardee's new television commercial and anthem song, which partners his musical style with real people in Hardee's markets. KE Restaurants, Inc. today announces they … Continue reading Hardee’s gets new marketing vibe with a lot of help from Havas Chicago
Wendy's has a, um, beef to pick with McDonald's, so it's calling out its biggest competitor on the ad world's biggest stage. The chain said it will return to the Super Bowl on Sunday with a shade-filled message squarely pitting its square burgers against McDonald's. McDonald's is set to nationally introduce fresh beef patties for some … Continue reading Wendy’s Burns McDonald’s Frozen Beef in Super Bowl Spot.
Jack in the Box has a new line of premium specialty sandwiches called the “Food Truck Series,” and it’s as good as anything Martha Stewart could cook up. That’s the premise of the fast-food chain’s 2018 regional Super Bowl campaign, in which its eponymous mascot battles the culinary queen in a rivalry that extends from a Super … Continue reading It’s Jack vs. Martha in This Celebrity Feud of a Super Bowl Campaign
An illusionist, a daredevil and a metalhead mom walk into a burger joint. What might sound like the start of a joke is actually the start of a campaign from BurgerFi, which wants a bigger bite of the “better-burger” business. BurgerFi, a name that plays off what the company calls the “burgerfication” of America, launched … Continue reading BurgerFi Bets on Better Beef in First Big Creative Push
The country’s oldest burger chain has consolidated its creative account with Merkley+Partners. White Castle selected Merkley+Partners as its new creative agency of record without a review after assigning the retail portion of its creative account to the agency last July. Resource/Ammirati formerly handled the fast food portion of the account, after being selected as agency of record following the brand’s last review in … Continue reading White Castle Consolidates Creative with Merkley+Partners
Cannes Lions’ Marketer of the Year 2017, BURGER KING®, has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’. And as BURGER KING is … Continue reading Amsterdam creative agency Etcetera grills everything in “#GrillTheWorst” campaign for Burger King
Why bother trying to describe your perfect, nitpicky burger over the counter when you could just order one with your face? Caliburger launched a new point-of-sale system on Tuesday that lets customers order using facial recognition technology. (This isn't the first time the American fast food chain has gone high tech — it previously welcomed a burger-flipping robot … Continue reading Order burgers with your face with this restaurant’s facial recognition kiosk
Red Robin appears to be in search of a new creative agency. KBS is no longer working with the client, according to sources with direct knowledge of the matter. Red Robin has yet to respond to repeated requests for comment. As of publication, a KBS spokesperson has also yet to respond to our request for … Continue reading Red Robin Splits with KBS