Red Robin Splits with KBS

Red Robin appears to be in search of a new creative agency.

KBS is no longer working with the client, according to sources with direct knowledge of the matter. Red Robin has yet to respond to repeated requests for comment. As of publication, a KBS spokesperson has also yet to respond to our request for comment.

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The burger-focused casual dining chain appointed KBS as its agency of record in July of 2016, following a review launched that April. KBS subsequently rolled out a man bun-mocking campaign at the beginning of the year. Red Robin had previously worked with Vitro, which it named as its AOR back in 2013.

KBS announced yesterday that it would not be participating in longtime client BMW’s creative review, which was launched in October.

from AgencySpy: http://www.adweek.com/agencyspy/we-hear-red-robin-splits-with-kbs/140859

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These Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home.

mcdonalds_billboard_traffic_jam

The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the U.K. that targets drivers on busy highways at peak times of the day. Digital billboards placed alongside the road feature a Big Mac when traffic is light, but once it starts to build, the creative switches to McDonald’s familiar golden arches with copy that reads, “Stuck in a jam? There’s a light at the end of the tunnel.”

“Simple, tantalizing, recognizable product shots stimulate the appetite during fast-flowing traffic, while longer contextual copy lines run during heavy, slow-moving traffic, acknowledging the delays to deliver a relevant and powerful call to action,” said Dan Dawson, chief technology officer at Grand Visual, an out-of-home company that helped produce the campaign along with OpenLoop, which monitored real-time stats from Google Traffic API to determine which creative would be served to which billboard.

OMD and Talon managed the media buys for the campaign, which runs for the next week, across 10 cities in the U.K.

Take a look at all of the creative below:

mcdonalds_billboard_traffic_jam

BURGER KING WILL BRING YOUR WHOPPER BACK FROM THE DEAD FOR HALLOWEEN (PROVIDED YOU HAVE A RECEIPT)

Burger King is on a roll this Halloween (if you excuse the pun). In the U.S., it’s giving out free whoppers if you dress as a scary clown (in a stunt that follows its trolling of McDonald’s in Germany around the new “It” movie.) Meanwhile, in France, it’s also giving out free Whoppers, in a stunt by Buzzman called “Zombie Whopper.”

The idea is that you have proof of previous purchase of a Whopper, you can go to Burger King on Oct. 31 and bring it back from the dead (ie. get another one, but this time in zombie-themed packaging). There’s a spooky little film, seen here, flagging the promotion. Now, time to find out just how many BK customers actually keep their receipts …

from Creativity-Online: http://creativity-online.com/work/burger-king-france-zombie-whopper/53097

Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds

What is more terrifying — a creepy clown, taking an elevator ride with zombies or an Iron Maiden Angry Bird? Read on to find out as brands put a Halloween spin on tried-and-true marketing tactics by ramping up the scare factor to varying degrees.

Burger King brings out the (very creepy) clowns in Halloween dig at McDonald’s

The rundown: On Halloween night, select Burger King restaurant locations in the U.S. will give a free Whopper to customers who come in dressed as a clown from 7 p.m. to close, the company announced in a news release. The stunt was partially inspired by Google Trends data that show clowns are the third most sought-after Halloween costume idea this year.

However, the promotion — hitting Boston, Miami, Los Angeles, Austin and Salt Lake City — will be limited to the first 500 guests only. To drum up hype for the effort, Burger King released a 90-second spot on YouTube showing a man having some creepy, circus-themed encounters on a night bike ride. The chain is also encouraging fans to share their freaky getups with the hashtag  #ScaryClownNight on social media, tagging the official @BurgerKing account.

“We don’t usually talk about clowns,” Alex Macedo, Burger King’s North American president, said in a statement. “But for this Halloween, come dressed as a clown to eat like a king.”

       

The results: Who says great marketing needs to be subtle? Burger King’s clearly having a fun time clowning McDonald’s with a push that puts a spooky spin on the rival’s long-time brand mascot Ronald (the photo file shared in the news release even has a ‘Ronald’ tag in its URL).

This isn’t the first Halloween where BK’s turned up the heat on its competition. Last year, it covered a restaurant in Queens, New York, with a massive sheet as the “ghost” of McDonald’s, with a sign that read “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.” The 2017 dig is even more on-trend, coming on the heels of the massively popular horror film “It,” which is centered around a familiar looking clown that terrorizes children in small-town Maine.

Plenty of people are sure to be putting on their best white makeup and rubber noses this season, per the Google Trends findings, meaning Burger King might actually drive some serious foot traffic on Oct. 31. It can also spin some timely user-generated content out of the #ScaryClownNight hashtag on social media. It’s not the only brand to take this approach to the holiday: Dunkin’ Donuts is running its own costume contest via Instagram.

—Peter Adams

Fanta’s scary elevator ride takes experiential marketing up a level

The rundown: Mall and amusement park visitors in the U.K. can take a scary four-minute elevator ride courtesy of Coca-Cola brand Fanta that leverages virtual reality, sound, lifelike rumbling and whooshes of air to create a 4-D experience simulating the scary things that happen on the way to a Halloween party after the elevator seemingly breaks down and stops at different floors. Those unable to visit the Westfield mall or Thorpe Park for “Fanta: The 13th Floor” can go online to experience a 360-degree video, which can be found on YouTube and the Fanta website. Online video and paid social are also being used to drive awareness.

 

from Marketing Dive: https://www.marketingdive.com/news/campaign-trail-super-spooky-halloween-marketing-from-burger-king-fanta-an/508269/

Burger King Will Give Free Whoppers to People Dressed as Clowns on Halloween

Burger King is turning Halloween into its own personal holiday—for tricking McDonald’s.

Last year’s “Scariest BK” stunt involved dressing up an entire Burger King location in Queens as the ghost of McDonald’s. This Halloween, BK is launching a broader stunt, also taking aim at McDonald’s, called #ScaryClownNight—in which it will welcome people dressed as clowns (as Ronald McDonald himself, or any clown) by giving them a free Whopper.

So apparently, while BK memorably warned us recently never to trust a clown, it does welcome everyone—even the costumed embodiment of its major nemesis.

BK is advertising the promotion with the spot below:

The offer will be valid next Tuesday, Oct. 31, from 7 p.m. to 3 a.m. at five locations only in the U.S.—in Boston, Miami, Los Angeles, Austin and Salt Lake City. Here are the specific locations:

• 259 Cochituate Rd, Framingham, Mass.
• 1101 Washington Ave, Miami Beach, Fla.
• 545 N Victory Blvd, Burbank, Calif.
• 3001 Montopolis Drive, Austin, Texas
• 3975 W 4700 S, Salt Lake City

It’s also limited to the first 500 guests wearing a clown costume only. And it’s not valid at the drive-through, so leave your clown car at home.

“We don’t usually talk about clowns,” Alex Macedo, president of North America for Burger King, said in a statement. “But for this Halloween, come dressed as a clown to eat like a king.”

The campaign was created by LOLA MullenLowe in Madrid. The spot was directed by Rodrigo Cortés. Along with the five U.S. locations, the campaign will also run in the U.K., Germany, Spain, Russia, Sweden, South Africa, Japan, Brazil and Argentina.

from AdWeek: http://www.adweek.com/brand-marketing/burger-king-will-give-free-whoppers-to-people-dressed-as-clowns-on-halloween/

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