The Habit Burger Chain Taps Innocean As Its First AOR

The Habit Restaurants has selected Innocean USA as its first Agency of Record to handle creative and media for the burger restaurant chain.  … More

How Shake Shack’s New Test Kitchen Is Shaping the Future of the Brand

Serious Shake Shack fans will remember what culinary director Mark Rosati calls the french fry debacle of 2013. The beloved New York burger brand … More

Carl’s Jr. ditches bikini clad, burger-eating models in hilarious new campaign

Carl’s Jr. ads featuring female models and celebrities chowing down on burgers (and the occasional salad) courted controversy for years. … More

Carl’s Jr. Account Pivots From Havas to Arnold

Carl’s Jr. has reportedly moved its creative account to Arnold after a brief stint with Havas. According to a party … More

New Krystal CMO unveils ‘Live A Little’ rebrand and #SquareTalk advertising campaign

Chief Marketing Officer Dominic Losacco enlists The Tombras Group to ignite legacy brand. The Krystal Company has partnered with The Tombras Group to … More

IHOP BECOMES IHOB — AND THE ‘B’ IS FOR BURGERS

IHOP last week suggested something with a “b” would be coming, jokingly flipping its logo to read “IHOb” ahead of … More

Red Robin Gourmet Burgers and Brews is Two Weeks Away from Opening its Newest Restaurant in New York

Alert your taste buds! Red Robin Gourmet Burgers, Inc. (Red Robin) is two weeks away from bringing craveable gourmet burgers … More

Hardee’s gets new marketing vibe with a lot of help from Havas Chicago

Hardee’s new “Tastes Like America” campaign features hick hop music star, Big Wet, whose voice personifies an authentic, relaxed vibe … More

Wendy’s Burns McDonald’s Frozen Beef in Super Bowl Spot.

Wendy’s has a, um, beef to pick with McDonald’s, so it’s calling out its biggest competitor on the ad world’s … More

It’s Jack vs. Martha in This Celebrity Feud of a Super Bowl Campaign

Jack in the Box has a new line of premium specialty sandwiches called the “Food Truck Series,” and it’s as good as … More

BurgerFi Bets on Better Beef in First Big Creative Push

An illusionist, a daredevil and a metalhead mom walk into a burger joint. What might sound like the start of … More

White Castle Consolidates Creative with Merkley+Partners

The country’s oldest burger chain has consolidated its creative account with Merkley+Partners. White Castle selected Merkley+Partners as its new creative agency of … More