5 Lessons the Fast-Food Industry Can Teach Brands About Disruption

Staring across the digital landscape, the word “disruption” has become an increasingly familiar mantra. However, rather than making the necessary revolutionary changes that will protect and grow their business, many organizations are instead choosing to continuously make marginal improvements to the status quo. Isn’t that missing the whole point?

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In a world where technology and consumer demands are evolving at an exponential rate, I would argue that all ecosystems must change to meet the rising level of expectation from consumers. “Disruption” is in danger of becoming a cliché, and there are no longer any excuses for failing to see what the immediate future has in store.

1. Do not underestimate the value of taking risks.

2. Encourage staff to fail in order to deliver meaningful culture change.

3. Understand that everything in your industry looks the same to consumers.

4. Innovate to stand out from the crowd.

5. Accept risk and failure.

Read more at AdWeek: http://www.adweek.com/brand-marketing/5-lessons-the-fast-food-industry-can-teach-brands-about-disruption/

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McDonald’s Made Ridiculously Groovy Posters for Its Chicken Tenders Dipping Sauces

The sauces that come with McDonald’s new Buttermilk Crispy Tenders aren’t just seasonings for your chicken fingers. They’re full-blown identities.

A new campaign uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are.

Read more at AdWeek:  http://www.adweek.com/creativity/mcdonalds-made-ridiculously-groovy-posters-for-its-chicken-tenders-dipping-sauces/

GRANDMA GETS HER LIFE BACK IN MCDONALD’S SPOTS FOR BUTTERMILK CRISPY TENDERS

McDonald’s new campaign for its Buttermilk Crispy Tenders is based around the premise that they’re so good, Grandma can get a new lease on life, freed up from having to make homemade ones.

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A series of 15-second spots, directed by Brian Billow of O Positive for We Are Unlimited, sees grandmothers enjoying a variety of new activities: having a massage, trying out a virtual reality headset, lazing in a pool, completing a jigsaw puzzle of a hot young guy and doing stand-up comedy telling jokes about millennials. In longer spots, such as the one seen here, Grandma sarcastically bemoans the fact that she no longer needs to spend her time slaving in the ktichen.

Read & see more at Creativity-Online: http://creativity-online.com/work/mcdonalds-woe-is-me/52900

 

Colonel Sanders Gives GPS Directions Via Cassette Tape in KFC’s Latest Stunt

After all his different incarnations, where can Colonel Sanders go next?

His latest stop is quite an unexpected one, as the voice of your GPS — on cassette tape.

KFC and Wieden & Kennedy’s latest Colonel-themed stunt revolves around a cassette (yes, remember them?) of Sanders’ voice giving GPS directions. Beginning in KFC’s hometown, Louisville, Kentucky, and ending at its Big Chicken restaurant in Marietta, Georgia (which recently featured in an animated film by the brand), the tape narrates a rambling drive through the part of the country responsible for its Georgia Gold Honey Mustard BBQ and Nashville Hot. It includes a stop in Corbin, Kentucky, where Colonel Sanders invented his Original Recipe.

Read more at Creativity-Online: http://creativity-online.com/work/kfc-gps-cassette-tape/52738

Ray Liotta Takes on Two Roles As KFC’s Latest Celebrity Colonel

The club of KFC’s celebrity colonels has a new member.

As some might recall, Vincent Kartheiser hawked Nashville Hot-style chicken late last year, followed by Billy Zane as the Georgia Gold Colonel (covered in gold) earlier this year. They are two of a seemingly ever-growing lineup of celebrities donning the Colonel’s white suit (or in Zane’s case, gold suit). More recently, KFC has been using footage of the actual Colonel Harland Sanders in some commercials.

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Now, actor Ray Liotta is the face of both Georgia Gold and Nashville Hot. A new spot has him sitting at the desk of Colonel Sanders, where both styles are repeatedly shown named before the “Goodfellas” star bellows “what have I become?”

Read & see more at Ad Age: http://adage.com/article/cmo-strategy/ray-liotta-takes-roles-celebrity-colonel/310368/