Facing steep competition from health-focused fast-casual chains and increased advertising restrictions from governmental bodies, fast-food…
Category: Fast Food
Pizza that’s delivered hot and fresh should be something that everyone—man, woman or child—should be…
… So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag!…
Tough feedback is a way for a brand – especially in the hyper-competitive category – to improve. However, the trials and tribulations of McDonald’s, for example, offer a glimpse into the razor-thin line between contributing to culture and simply co-opting it in awkward ways.
Burger King is being honored as Creative Marketer of the Year here in Cannes this year. It’s an honor that recognizes the brand’s entire history of stellar advertising, from its glory years at CP+B a decade ago, when it made legendary pieces like “Subservient Chicken” and “Whopper Freakout,” and more recent megahits like “Proud Whopper” and “McWhopper.”
