White Castle Consolidates Creative with Merkley+Partners

The country’s oldest burger chain has consolidated its creative account with Merkley+Partners. White Castle selected Merkley+Partners as its new creative agency of record without a review after assigning the retail portion of its creative account to the agency last July. Resource/Ammirati formerly handled the fast food portion of the account, after being selected as agency of record following the brand’s last review in … Continue reading White Castle Consolidates Creative with Merkley+Partners

What to Expect from Taco Bell in 2018

Taco Bell has been busy lately, from unveiling self-serve kiosks to releasing of Nacho Fries to bolstering its leadership team—most notably hiring Julie Felss Masino as brand president—in just the last two months. And the brand is not stepping away from the spotlight anytime soon. “We’ll definitely be innovating more in 2018,” says Matt Prince, Taco Bell spokesperson. In terms of … Continue reading What to Expect from Taco Bell in 2018

KFC Is Now Accepting Bitcoin for Buckets of Fried Chicken

Oh, cryptocurrency. Despite warnings from the Oracle of Omaha (and our own common sense), everyone we know is still trying to cash in on Bitcoin-driven hype with embarrassing earnestness. Brands included. (To be fair, the results enjoyed by Long Island Iced Tea—or shall we say Long Blockchain Corp.?—hasn’t helped matters.) But KFC Canada has found a wily way to ride the … Continue reading KFC Is Now Accepting Bitcoin for Buckets of Fried Chicken

Chick-fil-A Inspires a Sincere Slow Jam From a Diehard Fan

For anyone who’s ever pulled up in a Chick-fil-A drive-thru with visions of waffle fries dancing in their head, only to come to the tragic realization that it’s Sunday — a South Carolina guy who knows that pain all too well just penned a new anthem for all chicken sandwich diehards, theAtlanta Journal Constitution reports. https://www.youtube.com/watch?v=3BZPH1XFwDw Comedian Shama Mrema … Continue reading Chick-fil-A Inspires a Sincere Slow Jam From a Diehard Fan

10 Things We Learned About Wendy’s Twitter From Its Reddit AMA

Social media marketing nerds got an early Christmas present Thursday, as Wendy’s Twitter account sat down for a Reddit “Ask Me Anything” Q&A. The specific marketing execs who took part in the Q&A weren’t identified—Wendy’s answered questions using the wendys_irl Reddit handle—but likely included Meredith Ulmer, the senior social media specialist who leads the fast-food … Continue reading 10 Things We Learned About Wendy’s Twitter From Its Reddit AMA