How candy brands celebrated Halloween

It’s peak season for candy marketing ghouls, and every brand that could conceivably fit into a Halloween trick-or-treat bag has been jockeying for position with new products and promotions.

A sampler:

Mars’ M&M’s brand is in the midst of a big Halloween promotional push featuring its color characters, which includes an ad in which Yellow starts to take on other-worldly qualities—and the camera shows that a large bite has been taken out of the back of its head.

Yet if you’re looking for something new that’s Halloween-related from Skittles, another Mars brand, it might be a better bet to wait until 2019: That’s when the company plans to introduce the Zombie pack, which will consist of five fruity flavors along with hidden “Rotten Zombie” flavors mixed in.

The “good” flavors will be Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry, and Blood Red Berry flavors.

Zombie Skittles

Reese’s, a Hershey-owned brand, features an ad with MTV starring a bored teenage couple who are trick-or-treating just to get a candy stash and are unimpressed by any of the genuine horrors that they encounter on their journey around the neighborhood. Only when they get to the final home—with a bowl bearing only a single Reese’s cup and a sign that reads, “Please Take One“—do they scream in horror.

Reese's Halloween

Read more at Brand Channel: https://www.brandchannel.com/2018/10/30/candy-brands-halloween/

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