How Taco Bell stokes the flames of fan love

Tough feedback is a way for a brand – especially in the hyper-competitive category – to improve. However, the trials and tribulations of McDonald’s, for example, offer a glimpse into the razor-thin line between contributing to culture and simply co-opting it in awkward ways.

Scripps Networks Recruits ‘Digital Lifestyle Experts’

Scripps Networks has announced the first three of what it says will be 40 or more “digital lifestyle experts” hired to help fill a growing need for ad-generating digital content in food, home, travel and other genres — and maybe find future stars for Food Network, HGTV, Travel Channel and its other TV networks in the process.

New York Bakery Co. creates romance novel trilogy where bagels and toppings are a match made in heaven

Inspired by 1940s melodramas, the campaign from Now tells the stories of intimate affairs between toppings and bagels through romantic storytelling, in a bid to position the bagel as a summer sandwich. Briefed with showing ‘what summer looks like on a bagel,’ the novels, which will appear as print executions, are entitled ‘A Strawberry Seduction’, ‘An Avocado Affair’ and ’The Burger Infidelity’.

Brazil’s Nestlé Molico Explores ‘Humanity’ in Short Film Series

In a major storytelling and branded entertainment effort, Nestlé Molico in Brazil has produced and launched 12 short black and white documentary films with real people telling their stories. The theme presents a debate about humanity, and values frequently considered “feminine” in the modern society.