‘We must be bold’: How Campbell Soup is adapting to food’s rapidly changing future

In interviews with Food Dive, top executives said the firm is evolving its product mix and trying to seize opportunities in e-commerce.

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For decades, the storied food and beverage industry loaded grocery store shelves with cans, boxes and bags of mostly processed items. But the industry now finds itself scrambling to overhaul its product mix in response to growing consumer demands for items with clean, simple labels that are chock-full of fresh and healthy ingredients.

Read more at FoodDive: http://www.fooddive.com/news/we-must-be-bold-how-campbell-soup-is-adapting-to-foods-rapidly-changing/447657/

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From Meal Kits to Grocery Stores, Amazon Aims to Feed America

Expanding on its AmazonFresh food delivery service and recent $13.7 billion Whole Foods Market retail acquisition in addition to its Amazon Go branded grocery stores, Amazon is expanding its food-related operations to launch ready-to-cook meal packages and delivery as it takes an even bigger bite out of the grocery business.

Now available in select markets, Amazon-branded meal kits (tagline: “We do the prep. You be the chef”) include raw ingredients to prepare meals including chicken tikka masala, falafel patties, salmon with soba noodles and tacos with pork that can be prepared in 30 minutes.

Read more at Brand Channel: http://www.brandchannel.com/2017/07/19/amazon-food-meal-kits/

Amazon’s Deal for Whole Foods Could Mean This Organic-Food Company Is Sold Next

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Amazon Inc.’s (AMZN) $13.7 billion industry-transforming acquisition of grocer Whole Foods (WFM)  is putting the takeover spotlight on Hain Celestial (HAIN) , the only remaining publicly traded pure-play natural- and organic-food company.
WFM is Hain’s largest customer (indirectly), and it’s where HAIN sells a variety of organic products, including well-known brands Terra Chips and Celestial Seasonings teas.

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WPP’s Martin Sorrell Says Whole Foods Deal Could Up Amazon’s Ad Game

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The online retail giant has for years been described by ad executives as a “sleeping giant” in the digital advertising world, but its $13.4 billion acquisition of grocery chain Whole Foods WFM +1.16% could further strengthen Amazon’s ability to influence how and where WPP’s clients choose to spend their money, Mr. Sorrell said.

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Amazon’s Whole Foods Buy Is Just the Beginning

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“[The Whole Foods deal] is part of a bigger play—the retail sector is quite large,” said Bahige El Rayes, a principal in the retail practice of management consulting firm AT Kearney. “Grocery is a sector ripe for disruption… this sets Amazon up for doing new things, tapping into new sectors including apparel.”

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