Bud Light is the Antidote to ‘Overwhelming’ Craft Beer Selection, Says Bud Light

Bud Light, which has struggled amid the craft beer revolution, has a new message for drinkers: Simple beer is good, too. In new ads the nation’s largest brew touts its “four essential ingredients” — water, rice, barley and hops — while poking fun at more complex brews with depictions of absurd concoctions like a beer garnished with a lobster claw.

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The two spots, by Wieden & Kennedy, mark a new marketing phase in which Bud Light will put a concerted effort on promoting its liquid credentials, while promoting itself as “America’s favorite light lager.”

Read more at: Ad Age: http://adage.com/article/cmo-strategy/beer-complex-bud-light-thinks/310082/