KFC is cooking up an ad campaign to introduce a chicken burger to the U.S. after it’s already been in 120 other countries and around since 1984. How do you make something sound new after that many times around the block? Why, an outrageous marketing campaign, of course. This is outrageous in a creative attempt to introduce a food product and not have anyone spend too much time asking, “If it’s so good, why are we last?” KFC, one of Yum Brands’ companies, plans to launch that chicken sandwich, called the Zinger, into space.
SCREENCHOW 