Burger chain McDonald’s has teamed up with the Met Office to bring Britain’s unpredictable weather to life on giant screens throughout the country. Leo Burnett London was tasked with bringing the small talk staple to life by reimagining a typical menu as weather icons representing live temperature and 5-day forecasts. The resulting weather map does away with more traditional icons … Continue reading McDonald’s invites weather conversations with reactive climatic campaign
Category: The Drum
Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian White beer
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and its … Continue reading Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian White beer
How Burger King shook off ‘lazy marketing’ to show its personality
Understanding the first interaction Burger King chief marketing officer Fernando Machado had with the brand could explain why the burger behemoth goes out of its way to make a splash. “As a teenager [in Brazil], I saw the cool advertising that the brand did, like Subservient Chicken and Whopper Freakout from those years,” he said, referring to … Continue reading How Burger King shook off ‘lazy marketing’ to show its personality
George Hamilton returns as Colonel Sanders in KFC’s latest ad push
George Hamilton serenades cruise-goers with a song about chicken in KFC's latest campaign, which sees the actor reprise his role as the Extra Crispy Colonel Sanders. Hamilton first took on the role of KFC’s iconic founder in 2016, and he’s back again this year to promote a new item called the Crispy Colonel, which the brand describes as … Continue reading George Hamilton returns as Colonel Sanders in KFC’s latest ad push
Mars is ready to take more risks when it comes to content – but is the production industry?
Michele Oliver, Mars’ vice-president for marketing, may still cite the TV campaign (TVC) as the best way to reach her brand’s mass market, yet she’s ready to sacrifice a portion of her budget on the altar of innovation, experimentation and creative risk. Is production willing to do the same? Oliver admits that, on the whole, she … Continue reading Mars is ready to take more risks when it comes to content – but is the production industry?
Baskin-Robbins uses ‘Got Me Like’ meme speak in ice cream campaign
Baskin-Robbins has launched an ad campaign that leverages the popular ‘Got Me Like’ meme to capture the joy of ice cream for younger audiences. ‘Baskin-Robbins Got Me Like’ marks a strategic shift for the brand, away from product-focused advertising to a more emotion-driven brand campaign, which was created by Baskin-Robbins’ agency of record, 22squared. https://www.youtube.com/watch?v=jN7RcwFpIy0 … Continue reading Baskin-Robbins uses ‘Got Me Like’ meme speak in ice cream campaign
Whopper sniffing dog trained to bring burgers to the visually impaired
Burger King certainly isn’t above doing stunts, and the latest has gone to the dogs. The burger chain has apparently trained a guide dog to sniff out Whoppers for the visually impaired. Burger King is helping a visually impaired burger fan in the UK find his way to the nearest outlet of the restaurant. The stunt … Continue reading Whopper sniffing dog trained to bring burgers to the visually impaired
Marketing’s Changemakers: How a snack bar brand is delivering food to starving children
Rarely does a brand’s name effectively explain what it is and why it exists, but such is the case with This Bar Saves Lives, a snack bar brand that donates nutrient packets to malnourished children around the world each time one of its products is purchased. The brand was founded by actors Ryan Devlin and … Continue reading Marketing’s Changemakers: How a snack bar brand is delivering food to starving children
