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Category: The Drum

Grab a Guinness and stay in: One Minute Briefs #StayingInn campaign winner

The Staying Inn and One Minute Briefs (OMB) have announced the winners of a creative contest to encourage the nation … More

Coke appoints a CMO two years after killing off the role

Coca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting a similar structure. But … More

Domino’s Pizza and Google Pixel collab on greasy hands influencer unboxing drive

With unboxing a hot trend in the YouTube-sphere, Domino’s Pizza and Google have embarked on an unusual influencer drive blending Italy’s finest … More

Martha Stewart returns for Postmates to encourage bad home cooks to order in

Martha Stewart is returning to tell home cooks that sometimes it’s just easier to ‘Postmate it’ rather than risk life … More

Papa John’s to pump $40m into marketing efforts with Shaquille O’Neal in tow

Following the public downfall of Papa John himself, the pizza chain has spent the past year regaining its lost position, amid … More

Busch’s ‘Pop Up Schop’ hidden in a national forest offers the chance for free beer for life

Pop-up shops are ubiquitous in urban landscapes, but less so in the middle a forest. But that’s where Busch beer … More

The sweet taste of justice: Ben & Jerry’s campaign for prison reform enters new era

Ben & Jerry’s, known for its quirky ice cream flavor names, has revealed another facet of its now-three-year ‘Justice Remix’d‘ … More

Diageo tentatively tests a return to YouTube after its brand safety scare

Diageo is toying with a return to YouTube after concerns around the efficiency of the platform’s brand safety measures triggered … More

New lead creative agency Duncan Channon tells audiences to “Be Both” for SweetTarts

The new ‘Be Both’ campaign aims to introduce SweeTarts to a new generation of candy lovers. At a time when … More

Budweiser and Spike Lee celebrate Jackie Robinson’s 100th birthday and legacy

Jackie Robinson’s impact on baseball was monumental. As the first player to break the color barrier in the Major Leagues … More

Bushmills wants to get its 400-year-old brand back on people’s radar

The Bushmills name has been around since 1608. The company claims to be the world’s oldest licensed whiskey distillery. Even … More

St Patrick’s Day: Jameson and Anderson .Paak aim to keep the neighborhood bar alive

Musician Anderson .Paak, in a campaign for Jameson Irish Whiskey, says that neighborhood bars are closing, and he and the … More

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