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Posts from the ‘The Drum’ category

Mars has committed to donate a percentage of its ad spend to conservation and animal welfare projects after signing up to the United Nations Development Programme (UNDP)’s ‘The Lion’s Share’ fund.

Making the announcement at the Cannes Lions festival, Mars – which spends more than $1bn on media globally – has urged other companies and brands to follow, saying action is needed from the corporate sector to tackle “these critical issues.”


The fund was set up by the UNDP with the ambition of raising $100m a year within three years, with the money being invested in a range of wildlife conservation and animal welfare programs.

“Animals are in 20% of all advertisements we see. Yet, they do not always receive the support they deserve. Until now,” said the fund’s special ambassador Sir David Attenborough.

It’s also been found that nine out of the 10 most popular animals in ads are endangered or threatened.

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Domino’s Pizza, a chain known for its delivery prowess, is aiming to save pizza, one pothole at a time, thanks to a new initiative called ‘Paving for Pizza.’

dominos paving for pizza

The pizza maker says that cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store, so Domino’s is hoping to help smooth the ride home for its pizzas. Starting today, Domino’s is asking customers to nominate their town for pothole repairs at the Paving for Pizza website. It’s a way to not only help communities in need of pothole fixes after a rough winter, but also furthers the brand’s stance as a leader in food delivery.

“Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” said Russell Weiner, president of Domino’s USA.  “Domino’s cares too much about its customers and pizza to let that happen.”

Domino’s has already worked with four municipalities to help repair roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

Customers interested in nominating their hometown for a paving grant from Domino’s can enter their zip code on the website. If their town is selected, the customer will be notified and the city will receive funds to help repair roads so pizzas make it home safely.

A video promo shows paving teams, with branded trucks, steamrollers and hardhats, filling in the treacherous potholes and making them safe for pizza delivery. The accompanying website also has, aside from a nomination form and carryout special, a ‘pothole impact meter’ with video to show what happens to a pizza from an in-box camera on varying road conditions. On a mild road, it glides right along, while on a moderate road, the toppings are jostled a bit. Crank it up to critical and the pizza takes some damage, while on a catastrophic road, you might just lose your cheese.

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Following a successful ‘Deli, Deli’ Super Bowl campaign, deli foods provider Dietz & Watson is going the family route with a campaign that’s enlisted real-life couple, tennis star Andy Roddick and model Brooklyn Decker.

The pair are enamored with the meats and cheeses made by the company in several humorous spots by Red Tettemer O’Connell + Partners. The newest national ad campaign, ‘It’s a Family Thing,’ taps into the power of family on both the brand and customer end.

According to a release, Dietz & Watson has been family-owned and operated since the company’s start almost 80 years ago and activity this marks a first in tapping celebrities to serve as the face of a campaign. Decker and Roddick show off their “family thing” in two spots, ‘Game Night’ and ‘Hama Lisa.’

‘Game Night’ features the couple devouring a meat and cheese plate after learning friends won’t be able to attend, letting them have their own unexpected game night for two. “Hama Lisa’ features Decker raving about her perfect sandwich creation, to the point of trying to hire a photographer, while Roddick thrashes that dream by eating the sandwich.

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Yuengling has launched a campaign that inspires consumers to ‘Spread Your Wings.’

The campaign and tagline are designed to engage younger consumers, and it is the first campaign driven largely by Yuengling’s sixth generation – Jen, Debbie, Wendy and Sheryl Yuengling.

In 1829, the Yuengling brewery, originally named the Eagle Brewery, debuted the iconic eagle on its label, and it has remained a prominent part of brand imagery ever since. The ‘Spread Your Wings’ campaign, by Laughlin Constable – recently named agency of record for the brewery – builds on the Yuengling Eagle iconography and centers on its eagle wings to symbolize the unique qualities of the brand and today’s consumers.

“The ‘Spread Your Wings’ campaign represents the values of strength, hard work and resiliency that have been a large part of our success for over six generations,” said Wendy Yuengling, sixth generation daughter, D.G. Yuengling & Son, Inc. “It symbolizes the independent and spirited nature of the Yuengling brand and embodies the energy and passion of our loyal fans, while inviting new drinkers to discover us as well.”

‘Spread Your Wings’ will roll out via a fully integrated advertising campaign including video, audio, out-of-home, print and social media.

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It’s prom season, and apparently that goes for fast food chains too, as Burger King recently asked a neighboring Wendy’s to the prom.

Boston-based agency MullenLowe was behind the prom stunt. And this isn’t the first time Burger King has embraced its fast-food rivals, as it funneled Whopper fans to neighbor McDonald’s on the chain’s day to raise funds for children’s cancer research in Argentina.

As of publication, there was no response from Wendy’s.

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