Diageo is toying with a return to YouTube after concerns around the efficiency of the platform’s brand safety measures triggered … More
Category: The Drum
New lead creative agency Duncan Channon tells audiences to “Be Both” for SweetTarts
The new ‘Be Both’ campaign aims to introduce SweeTarts to a new generation of candy lovers. At a time when … More
Budweiser and Spike Lee celebrate Jackie Robinson’s 100th birthday and legacy
Jackie Robinson’s impact on baseball was monumental. As the first player to break the color barrier in the Major Leagues … More
Bushmills wants to get its 400-year-old brand back on people’s radar
The Bushmills name has been around since 1608. The company claims to be the world’s oldest licensed whiskey distillery. Even … More
St Patrick’s Day: Jameson and Anderson .Paak aim to keep the neighborhood bar alive
Musician Anderson .Paak, in a campaign for Jameson Irish Whiskey, says that neighborhood bars are closing, and he and the … More
Oreo to unveil Game of Thrones ‘loyalty pledge’ in its biggest collaboration of 2019
The Oreo/Game of Thrones brand tie-up will see the Mondelez brand help fans pledge their loyalty to the Iron Throne, … More
