The Staying Inn and One Minute Briefs (OMB) have announced the winners of a creative contest to encourage the nation … More
Category: The Drum
Coke appoints a CMO two years after killing off the role
Coca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting a similar structure. But … More
Domino’s Pizza and Google Pixel collab on greasy hands influencer unboxing drive
With unboxing a hot trend in the YouTube-sphere, Domino’s Pizza and Google have embarked on an unusual influencer drive blending Italy’s finest … More
Martha Stewart returns for Postmates to encourage bad home cooks to order in
Martha Stewart is returning to tell home cooks that sometimes it’s just easier to ‘Postmate it’ rather than risk life … More
Papa John’s to pump $40m into marketing efforts with Shaquille O’Neal in tow
Following the public downfall of Papa John himself, the pizza chain has spent the past year regaining its lost position, amid … More
Busch’s ‘Pop Up Schop’ hidden in a national forest offers the chance for free beer for life
Pop-up shops are ubiquitous in urban landscapes, but less so in the middle a forest. But that’s where Busch beer … More
The sweet taste of justice: Ben & Jerry’s campaign for prison reform enters new era
Ben & Jerry’s, known for its quirky ice cream flavor names, has revealed another facet of its now-three-year ‘Justice Remix’d‘ … More
Diageo tentatively tests a return to YouTube after its brand safety scare
Diageo is toying with a return to YouTube after concerns around the efficiency of the platform’s brand safety measures triggered … More
New lead creative agency Duncan Channon tells audiences to “Be Both” for SweetTarts
The new ‘Be Both’ campaign aims to introduce SweeTarts to a new generation of candy lovers. At a time when … More
Budweiser and Spike Lee celebrate Jackie Robinson’s 100th birthday and legacy
Jackie Robinson’s impact on baseball was monumental. As the first player to break the color barrier in the Major Leagues … More
Bushmills wants to get its 400-year-old brand back on people’s radar
The Bushmills name has been around since 1608. The company claims to be the world’s oldest licensed whiskey distillery. Even … More
St Patrick’s Day: Jameson and Anderson .Paak aim to keep the neighborhood bar alive
Musician Anderson .Paak, in a campaign for Jameson Irish Whiskey, says that neighborhood bars are closing, and he and the … More
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