Forget the Eclipse, Chiquita Is Unveiling a ‘Banana Sun’ on August 21

Campaign With Funny or Die Hilariously Satirizes Eclipse Fever

The banana brand is launching a campaign encouraging everyone to view the “Banana Sun” on August 21 — the idea being that it’s going to “move the moon in between the earth and the sun and, for two glorious moments before and after the total eclipse, turn the burning ball of gas in the center of our solar system into a giant banana.”

The brand, and agency Wieden & Kennedy, have teamed up with Funny or Die for the campaign, which includes the hilarious video seen here, a Banana Sun website, a “livestream” of the Banana Sun via Facebook, and from Aug. 14, a Chiquita chatbot on Facebook Messenger to tell fans the exact time to look for the banana sun based on where they live.

Read more at Creativity-Online: http://creativity-online.com/work/chiquita-bananas-the-banana-sun/52408

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