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Category: VR/AR

Ball Park Franks Brings Baseball’s Famed Racing Mascots Game to the Big Screen

National CineMedia and the brand launch AR game for moviegoers It’s only been a few weeks since National Hot Dog … More

Jagermeister Taps Augmented Reality For Halloween

An augmented reality experience called “Divine the Darke” is being introduced by Jägermeister for Halloween. AR is used to deliver … More

Diageo launches VR series to show dangers of binge drinking

Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the … More

How Bareburger is using AR on Snapchat to drive people to its restaurants

Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain … More

Shazam and Glenlivet hide a hologram in a bottle for code-breaking experience

New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. … More

Life In 360°: Fajitas For Thought

Tastemade wip up some tex-mex in 360 degrees. They say, do they not, that breakfast is the most important meal … More

Podcast: A Chef’s Journey To The Intersection Of Virtual/Augmented Reality & Food

Ever since I saw Chewie and CP30 playing hologram chess in Star Wars as a kid, I’ve been intrigued by … More

Dr Pepper to bring “football tailgating experiences to life at retail”

Just hours before Alabama hoisted the College Football Playoff (CFP) National Championship Trophy presented by Dr Pepper on Monday night, … More

How augmented and virtual reality will reshape the food industry

Augmented reality content can be found on everything from wine bottles to IKEA’s catalog and virtual reality experiences are much … More

McDonald’s Sponsored a Snapchat Bitmoji That Steals Your Coffee in Augmented Reality

When it comes to Snapchat users messing around with their bitmojis, McDonald’s is hoping they’re loving it. McDonald and Snap … More

What’s On the Menu? Augmented Reality and 3-D Food Models

At Vino Levantino wine bar in New York City, the desserts are delicious but not always so straightforward. “We have … More

Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth

If you open up Facebook today to use one of the platform’s augmented reality filters, Ben & Jerry’s wants you to play … More

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