Twizzlers taps Facebook lens for ‘World Smile Day’

Twizzlers rolled out a branded Facebook lens that superimposes a virtual candy rope and brand logo over real videos of users in its latest campaign, “You can’t be serious with Twizzlers,” in honor of World Smile Day on Oct. 6, according to MediaPost. The campaign also includes seven TV spots, a long-form video, content created by six social media influencers and hashtag #Twizzlering to connect fans and serve as a hub for user-generated content.

The Hershey Company brand initially claimed the lens was the first brand partnership for the Facebook feature, which launched in March, but later retracted the claim, MediaPost reported. The brand is still an early adopter of the feature. Users can access the lens by clicking on the camera or Stories sections in the Facebook app.

The campaign originally launched in spring 2016 based on “poking serious people and catching their unserious reactions,” according to Mona Hasan, creative director at CP+B, the agency behind the campaign. “This filter is our way of loosening them up.”

Read more at Marketing Dive:


Coke Inks Endorsement Deal With EA Sports Video Game Character Alex Hunter

With its newest athletic endorsement deal, Coke doesn’t have to worry about its star getting into legal trouble, posting embarrassing tweets or demanding more money. That’s because the person only exists in a video game.


His name is Alex Hunter, a creation of Electronic Arts for its popular FIFA soccer game. Hunter first burst onto the virtual scene last year in “FIFA 17” via a feature called the “The Journey.” The cinematic mode allows game players to experience and influence how the fictional star navigates the competitive soccer circuit, like earning a contract with an English Premier League team. EA brought Hunter back for “FIFA 18” with a storyline about a comeback in Major League Soccer’s L.A. Galaxy after falling on hard times in the English Premier League.

Read more at Creativity-Online:

Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Nearly a year ago, Snap announced Spectacles, its high-tech sunglasses that records video, thanks to an integrated camera, from the wearer’s eye-level perspective. Spectacle’s branding potential has consistently intrigued marketers, as they can utilize the devices to create either organic or PR-driven buzz on Snapchat, Snap’s flagship property.

Burger King and Sainsbury’s are the first two Snap clients to use the glasses to shoot ads that appear on Snapchat. (Snap ran house ads, which were shot via Spectacles, on Snapchat earlier in the summer.) The creative difference between Spectacles’ clips and other footage lies in how the glasses capture video in a circular fashion.


The brands’ ads are going live today, with Burger King’s ad appearing via the app in the U.S. for National Cheeseburger Day and Sainsbury’s—which is a grocery store chain—rolling out in the U.K.

“This is the first time [we’ve] produced anything on Spectacles,” said Brooke Scher Mogan, Burger King spokesperson, via an email. She also noted, “The brand has done a bunch of successful campaigns with Snapchat in the past.”

from AdWeek:

Corona’s VR installation brings city folks back to nature

Corona launched an immersive virtual reality installation in Mexico City last month to further its mission to “encourage people around the world to reconnect with nature,” the company said in a press release.

The experience used VR technology, theatrics and interactive set design and included real-world elements such as sand, heat and scents to make the user feel like they were walking down a jungle path to the beach.


Thiago Zanettini, Corona’s global vice president, said in a press release that the company hopes to do more projects like this one in the future in Mexico and other parts of the world.

Read more at Marketing Dive:

Inside Jack Daniel’s Tennessee pop-up by Amplify.

Jack Daniel’s, the Brown-Forman whiskey brand, has kicked off its Tennessee pop-up that aims to bring a contemporary element to its roots and appeal to millennials.

“The meeting place” created by Amplify is a Honky Tonk-themed experience with live music, classic whiskey cocktails and southern barbecued food.

To appeal to young people, the brand is partnering with venues that it believes are influential. For the London pop-up, it teamed up with the London Cocktail Club, Zelman Meats and Mother Clucker.

Consumers won tickets for the events which are taking place in London, Birmingham and Glasgow by buying a Jack Daniel’s in one of the campaign’s partner venues during August.