Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the … More
Category: VR/AR
How Bareburger is using AR on Snapchat to drive people to its restaurants
Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain … More
Shazam and Glenlivet hide a hologram in a bottle for code-breaking experience
New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. … More
Life In 360°: Fajitas For Thought
Tastemade wip up some tex-mex in 360 degrees. They say, do they not, that breakfast is the most important meal … More
Podcast: A Chef’s Journey To The Intersection Of Virtual/Augmented Reality & Food
Ever since I saw Chewie and CP30 playing hologram chess in Star Wars as a kid, I’ve been intrigued by … More
Dr Pepper to bring “football tailgating experiences to life at retail”
Just hours before Alabama hoisted the College Football Playoff (CFP) National Championship Trophy presented by Dr Pepper on Monday night, … More
