National CineMedia and the brand launch AR game for moviegoers It’s only been a few weeks since National Hot Dog … More
Category: VR/AR
Jagermeister Taps Augmented Reality For Halloween
An augmented reality experience called “Divine the Darke” is being introduced by Jägermeister for Halloween. AR is used to deliver … More
Diageo launches VR series to show dangers of binge drinking
Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the … More
How Bareburger is using AR on Snapchat to drive people to its restaurants
Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain … More
Shazam and Glenlivet hide a hologram in a bottle for code-breaking experience
New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. … More
Life In 360°: Fajitas For Thought
Tastemade wip up some tex-mex in 360 degrees. They say, do they not, that breakfast is the most important meal … More
Podcast: A Chef’s Journey To The Intersection Of Virtual/Augmented Reality & Food
Ever since I saw Chewie and CP30 playing hologram chess in Star Wars as a kid, I’ve been intrigued by … More
Dr Pepper to bring “football tailgating experiences to life at retail”
Just hours before Alabama hoisted the College Football Playoff (CFP) National Championship Trophy presented by Dr Pepper on Monday night, … More
How augmented and virtual reality will reshape the food industry
Augmented reality content can be found on everything from wine bottles to IKEA’s catalog and virtual reality experiences are much … More
McDonald’s Sponsored a Snapchat Bitmoji That Steals Your Coffee in Augmented Reality
When it comes to Snapchat users messing around with their bitmojis, McDonald’s is hoping they’re loving it. McDonald and Snap … More
What’s On the Menu? Augmented Reality and 3-D Food Models
At Vino Levantino wine bar in New York City, the desserts are delicious but not always so straightforward. “We have … More
Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth
If you open up Facebook today to use one of the platform’s augmented reality filters, Ben & Jerry’s wants you to play … More
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