Burger King lights up the BBQ in McDonald’s Christmas ambush

Burger King often makes great efforts to throw shade at rival McDonald’s but things have escalated with the King leading a pyro showdown outside Ronald McDonald’s premises.

The brand offered ‘the gift of fire’ to its rival in a roaring Christmas stunt that looked to draw attention to the fact BK flame grills its burgers. Naturally this flaming flatbed truck was filmed in action.

Grabarz & Partner Werbeagentur GmbH orchestrated the stunt to draw up a point of difference between the patty’s coming into the Christmas window.

Renato Rossi, marketing vice president at Burger King UK, said: “Here at Burger King we understand that Christmas is the time for love and charity.

“We wanted to reach out to our main competitor during this joyful season to share with them – just like our guests – how great flame-grilled burgers really taste.”

Some of the recent aggressions against McDonald’s, offering free burgers for people dressed as clowns on Halloween, running a guerrilla marketing stunt alongside IT and finally, dressing an outlet up as a McDonald’s to troll the brand.

from The Drum: http://www.thedrum.com/news/2017/12/14/burger-king-lights-up-the-bbq-mcdonald-s-christmas-ambush

McDonald’s Sponsored a Snapchat Bitmoji That Steals Your Coffee in Augmented Reality

When it comes to Snapchat users messing around with their bitmojis, McDonald’s is hoping they’re loving it.

McDonald and Snap have partnered for the platform’s first sponsored bitmoji. The augmented reality feature, which rolls out today, aims to promote its McCafe products and lets users have their 3D Bitmoji steal a coffee cup from them. In an almost elfish manner, the character mischievously runs around the cup before running off the screen—McCafe and all.

mcdonald's snapchat bitmoji adweek screenchow

The feature was created with We Are Unlimited—a Chicago-based agency that runs McDonald’s social, digital, retail and data marketing in the U.S.—along with Resolution Media and OMD. According to We Are Unlimited chief creative officer Toygar Bazarkaya, the campaign is part of McDonald’s plan to get more involved with holiday marketing than in the past.

“It’s just a playful take that even your avatar behaves like you,” Bazarkaya said. “You have to have your coffee first before you go about your business.”

Read more at AdWeek: http://www.adweek.com/digital/mcdonalds-sponsored-a-snapchat-bitmoji-that-steals-your-coffee-in-augmented-reality/

McDonald’s goes ‘bigger and stronger’ with Christmas campaign after 2016 success

McDonald’s is launching its biggest Christmas ad campaign yet as it looks to build on the success of its 2016 activity and put its brand “at an advantage” over the festive season.

The #reindeerready campaign, created by its creative agency Leo Burnett, will launch on Friday (17 November) on Channel 4 before the start of Gogglebox. From today (15 November), the brand will be airing teaser clips to build anticipation.

McDonald's UK Christmas ScreenChow

The TV spot tells the story of a young girl on a shopping trip with her father who is saving a McDonald’s carrot stick to give to Santa’s reindeer. When they return home, however, her brother points out that one carrot won’t be enough to feed Santa’s herd and so they venture back to McDonald’s to collect a bag of carrots.

The campaign will run across TV, cinema, social and digital, while McDonald’s has tied up with Snapchat to create a “hub” that consumers can access by scanning a QR code on McDonald’s packaging. The hub will include various games, filters and lenses that consumers can use and share on social media.

McDonald’s is also looking to engage consumers by giving away themed baubles and knitwear to winners of competitions it will run on social. Running alongside the marketing activity will be a festive menu that includes a spiced cookie latte and Terry’s chocolate orange McFlurry.

Going ‘even bigger’

The fast food chain says last year’s campaign was “incredibly successful”, leading to an increase in sales and brand awareness, and delivering one of the strongest ROI for its marketing.

“[Last year’s] campaign was a real success for us, and gave us the faith to go bigger and even stronger,” Emily Somers, VP of marketing and food development at McDonald’s UK, tells Marketing Week.

“The collective component of having the food and brand campaign worked really well. Specific engagement levels within each channel, and certainly TV, was very high. All metrics ticked the box.”

Despite the success, Somers says the brand evaluated last year’s campaign to work out what else it could have done to make it more effective. What the brand found was that while the tale of Juliette the doll did work as a vehicle to tell the McDonald’s brand story, this year it wanted to tap into a “universal truth” – the fact that it sells carrot sticks.

Read more at Marketing Week:  https://www.marketingweek.com/2017/11/15/mcdonalds-christmas-campaign-2017/

These Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home.

mcdonalds_billboard_traffic_jam

The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the U.K. that targets drivers on busy highways at peak times of the day. Digital billboards placed alongside the road feature a Big Mac when traffic is light, but once it starts to build, the creative switches to McDonald’s familiar golden arches with copy that reads, “Stuck in a jam? There’s a light at the end of the tunnel.”

“Simple, tantalizing, recognizable product shots stimulate the appetite during fast-flowing traffic, while longer contextual copy lines run during heavy, slow-moving traffic, acknowledging the delays to deliver a relevant and powerful call to action,” said Dan Dawson, chief technology officer at Grand Visual, an out-of-home company that helped produce the campaign along with OpenLoop, which monitored real-time stats from Google Traffic API to determine which creative would be served to which billboard.

OMD and Talon managed the media buys for the campaign, which runs for the next week, across 10 cities in the U.K.

Take a look at all of the creative below:

mcdonalds_billboard_traffic_jam