McDonald’s invites weather conversations with reactive climatic campaign

Burger chain McDonald’s has teamed up with the Met Office to bring Britain’s unpredictable weather to life on giant screens throughout the country. Leo Burnett London was tasked with bringing the small talk staple to life by reimagining a typical menu as weather icons representing live temperature and 5-day forecasts. The resulting weather map does away with more traditional icons … Continue reading McDonald’s invites weather conversations with reactive climatic campaign

McDonald’s Made a Big Green Rainbow Appear in Chicago Ahead of St. Patrick’s Day

McDonald’s often likes to go big for St. Patrick’s Day in its hometown of Chicago with fun activations around its iconic, seasonal Shamrock Shake. You may remember a few years back, when Leo Burnett dumped a giant Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the Irish celebration. … Continue reading McDonald’s Made a Big Green Rainbow Appear in Chicago Ahead of St. Patrick’s Day

McDonald’s nixes cheeseburger from Happy Meal as part of larger health push

McDonald’s has made a slew of changes to its Happy Meal menu in an effort to cut back on calories, sodium, sugar and saturated fat. Starting this year in the US, cheeseburgers will no longer be listed as a Happy Meal choice, but will still be available upon request. The chain is also temporarily nixing chocolate … Continue reading McDonald’s nixes cheeseburger from Happy Meal as part of larger health push

McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It Enough

This Valentine’s Day, how will you show your love for McDonald’s Big Mac? Let’s see … you could eat a Big Mac, of course. Or maybe a Grand Big Mac. Or even a Big Mac Jr. Or you can save yourself all those empty calories by playing a pair of brand-boosting games developed by DDB. … Continue reading McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It Enough

Why you won’t see Olympics-themed McDonald’s ads this year

This year's Winter Olympics will be a first for many athletes. But for longtime sponsor McDonald's (MCD), it'll be the last. The fast food giant announced in June that it would end a decades-long partnership with theInternational Olympic Committee. The sponsorship was supposed to run through at least 2020, but McDonald's pulled out of the deal early. … Continue reading Why you won’t see Olympics-themed McDonald’s ads this year

There’s a McDonald’s That Looks Just Like a Combo Meal at the Olympics

Olympic athletes already have bodies in peak condition and talents that allow them to compete on the world’s grandest sporting stage. As if that weren’t enough to make the rest of us jealous, this year’s winter Olympians get to indulge in complimentary Big Macs, too. McDonald’s has set up two temporary outposts that are catering to … Continue reading There’s a McDonald’s That Looks Just Like a Combo Meal at the Olympics

McDonald’s Knows Exactly What You Mean in Comedy Films from We Are Unlimited

The funny spots directed by O Positive’s Brian Billow demonstrate the choice and control the new $1 $2 $3 Dollar Menu provides McDonald’s Knows Exactly What You Mean in Comedy Films from We Are Unlimited. During the recent award shows, you may have watched an ad featuring Chrissy Teigen ordering off McDonald’s new $1 $2 … Continue reading McDonald’s Knows Exactly What You Mean in Comedy Films from We Are Unlimited