Burger King is pretty relentless in its hounding of McDonald’s. Just weeks after launching “Whopper Detour,” which used geofencing to … More
Category: McDonald’s
Omnicom’s We Are Unlimited Will No Longer Work Exclusively With McDonald’s
When DDB won the McDonald’s french fry shootout more than two years ago, Publicis Groupe took a huge hit as the chain ended … More
McDonald’s chooses Reddit to pay tribute to Norm Cox
McDonald’s cooked up a very on-brand way to honor the inventor of the so-called hamburger menu. The world’s largest restaurant … More
McDonald’s Made a Series of Perfectly Retro Posters to Celebrate Its ‘Timeless’ Big Mac
If there’s one thing advertising art directors love to do, it’s go retro, especially when that means getting to go … More
Doner Consumes More McDonald’s Business
McDonald’s is “significantly” expanding its relationship with Doner by assigning strategy and creative AOR responsibilities for the brand’s national field … More
McDonald’s Assigns McCafé Brand to TBWA\Chiat\Day
McDonald’s has moved beyond the dedicated We Are Unlimited network for its latest marketing project: promoting the McCafé house coffee … More
