Question: how do you engage screen-obsessed millennial staff with your product, and at the same time announce a quirky marketing stunt that shows you’re still one step ahead of your competitors? KFC is attempting to do both with the creation of a virtual reality “Escape Room” that teaches its employees how to fry chicken to its Original Recipe.
“The Hard Way — a KFC Virtual Training Escape Room,” was developed by Wieden & Kennedy Portland’s creative technology group, W&K Lodge, and is designed to be experienced via the Oculus platform. Promoted with a horror-film style video, seen here, it challenges employees to master five steps — inspecting, rinsing, breading, racking and pressure-frying the chicken. That’s all while confronted with a creepy talking picture of Colonel Sanders, who is “haunting” the room. Only when they’ve successfully mastered the techniques can the employee can “escape” back into the real world.
Read more at AdAge: http://creativity-online.com/work/kfc-the-hard-way/52540