Burger King Deviously Explains Net Neutrality by Making People Wait Longer for Whoppers

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt—net neutrality.

In December, you’ll recall, the FCC repealed net neutrality rules that regulated businesses that provide internet access to consumers—opening the door for broadband providers to potentially charge more for better internet speed or higher-quality service.

Net neutrality is a complicated topic to explain, though. Which is where Burger King came in with a meaty metaphor. It set up a social experiment at a BK location—with a hidden-camera setup not unlike that of the anti-bullying spot—and taught Whopper buyers a memorable lesson.

Below, see how real customers reacted to being charged more for the same quick-serve Whopper—or, for the regular price, having to wait longer for a Whopper as BK employees intentionally, and seemingly pointlessly, slow down their service.

David Miami, the agency behind so many clever BK campaigns in recent years, made the new spot. It’s very different than the “Bullying Jr.” PSA, but in some ways works similarly.

In place of the more emotional and poignant ending of that earlier spot, here we get a more plainly hostile vibe from the patrons—which fits the issue at hand better. If you were served a mashed-up burger, you’d be mostly confused; if you’re openly denied good service, you’d probably get annoyed pretty quickly.

There’s plenty of cursing in between the baffled looks; a few patrons even make a move to snatch their Whopper away from the BK employees. There’s a dose of “Whopper Freakout” in here, and you get the sense that the stunt could easily have turned violent—thankfully, it didn’t.

The pricing board that they showed customers is great, too—with MBPS, referring to megabytes per second in webspeak, changed to mean “making burgers per second.”

from AdWeek: http://www.adweek.com/creativity/burger-king-deviously-explains-net-neutrality-by-making-people-wait-longer-for-whoppers/

Amsterdam creative agency Etcetera grills everything in “#GrillTheWorst” campaign for Burger King

Cannes Lions’ Marketer of the Year 2017, BURGER KING®, has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’.

And as BURGER KING is known for flame-grilling since 1954, the campaign idea is #GRILLTHEWORST.

Psychological research shows that people everywhere have a clear need to start the new year afresh, and to do that they need to make space by getting rid of the stuff they don’t like – and don’t need. BURGER KING® takes this one step further by inviting people to make space for new experiences by grilling ‘the WORST’. Yes, correct: setting ‘the WORST’ things alight and flame-grilling them…

Those unacquainted with the Dutch language might miss the twist: the Dutch word

Burger King lights up the BBQ in McDonald’s Christmas ambush

Burger King often makes great efforts to throw shade at rival McDonald’s but things have escalated with the King leading a pyro showdown outside Ronald McDonald’s premises.

The brand offered ‘the gift of fire’ to its rival in a roaring Christmas stunt that looked to draw attention to the fact BK flame grills its burgers. Naturally this flaming flatbed truck was filmed in action.

Grabarz & Partner Werbeagentur GmbH orchestrated the stunt to draw up a point of difference between the patty’s coming into the Christmas window.

Renato Rossi, marketing vice president at Burger King UK, said: “Here at Burger King we understand that Christmas is the time for love and charity.

“We wanted to reach out to our main competitor during this joyful season to share with them – just like our guests – how great flame-grilled burgers really taste.”

Some of the recent aggressions against McDonald’s, offering free burgers for people dressed as clowns on Halloween, running a guerrilla marketing stunt alongside IT and finally, dressing an outlet up as a McDonald’s to troll the brand.

from The Drum: http://www.thedrum.com/news/2017/12/14/burger-king-lights-up-the-bbq-mcdonald-s-christmas-ambush

Campaign of the Year: Burger King’s ‘Google Home of the Whopper’

With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain’s device-hijacking stunt asked: What happens when an ad disrupts technology?

Burger King’s ‘Google Home of the Whopper’
ESTIMATED EARNED MEDIA:  $135 million 
CANNES LIONS AWARD:  Grand Prix for Direct
NUMBER OF PO’D WIKIPEDIA EDITORS:  9

Voice search through smart devices like Google Home is set to seriously disrupt the ad world in the coming years, with a recent Juniper Research report forecasting ad spend on voice-powered digital assistants will reach $19 billion by 2022. This year’s best campaign asks: What happens when an ad disrupts those technologies instead?

Burger King’s “Google Home of the Whopper,” made with the brand’s creative agency David Miami, commanded and held the attention of consumers and marketers alike back in April. The stunt became a catalyst for controversy, conversations around technology’s vulnerability and ultimately a lot of industry praise, snagging the Grand Prix in the Direct category at Cannes Lions and now Marketing Dive’s Campaign of the Year award.

Read more at Marketing Dive: https://www.marketingdive.com/news/campaign-of-the-year-burger-kings-google-home-of-the-whopper/510770/

BURGER KING’S THE KING TO SHAVE HIS FACIAL HAIR FOR THE FIRST TIME IN HONOR OF MOVEMBER

It’s Nov. 1, which means some men are starting to grow those Movember mustaches to raise awareness of prostate cancer, testicular cancer and other men’s health issues.

Now, a mascot is getting in on the cause. Burger King’s The King “shaved” his ‘stache to grow what the burger chain is calling a “kingstache.” A video shared by the brand has some very Gillette-driven messaging as well, including a razor close-up and a voiceover that says “the best a king can get.”

According to Burger King this is the first time the king has shaved his facial hair, and he’ll have a profile on movember.com tracking the progress. Code and Theory is the main agency on this latest BK effort.

from Creativity-Online: http://creativity-online.com/work/burger-king-the-king-takes-on-movember-challenge/53162