Burger King: Galvanising the whole business around an idea is the only way to ensure it isn’t vanilla

Burger King might not be the biggest spender on marketing, but its head of brand marketing Fernando Machado says creativity allows it to “speak louder than its size” and get it noticed.

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Chicken Fries, Anyone? Burger King’s Cannes Pop-Up Restaurant Was a Tribute to Innovations Past

As part of the festivities to celebrate its Cannes Lions Creative Marketer of the Year honor, Burger King erected a pop-up restaurant in the Palais des Festivals. The servers passed out to delegates free Chicken Fries, one of the many brilliant ideas conceived out of its former agency, Crispin Porter & Bogusky. Those who waited in the long lines could while away the time by playing the iconic campaign, “King Games,” Burger King’s trio of Xbox titles that earned the Titanium Grand Prix in 2007.

Burger King’s Secret Sauce: Inside the Brand’s Biggest Hits of the Past Year

Burger King is being honored as Creative Marketer of the Year here in Cannes this year. It’s an honor that recognizes the brand’s entire history of stellar advertising, from its glory years at CP+B a decade ago, when it made legendary pieces like “Subservient Chicken” and “Whopper Freakout,” and more recent megahits like “Proud Whopper” and “McWhopper.”