BURGER KING BEATS UP ITS WHOPPER JR. TO MAKE AN IMPORTANT POINT

While Burger King is famous for pulling stunts in the name of selling burgers, its latest prank has a more noble cause. At one of its restaurants, the fast feeder decided to serve its Whopper Jr. sandwiches–only after its servers gave them a serious beating –punching and smashing them until they looked completely unappetizing.

Customers, of course, were none too pleased and complained immediately when they saw what happened to their meals. But their shock, it turns out, only helped to make an important point.

While the burger beating was going on, Burger King had also staged a different kind of bullying at the same restaurant: that of a high school junior being taunted by other kids, who said mean things, shoved him and dumped a drink on his meal. It was an act, but the restaurant patrons didn’t know that.

In the end, a whopping 95 percent of people who got bullied burgers got up from their seats to complain, BK says in the video. But only 12 percent did anything to try to help the kid who was attacked.

The video is being released Wednesday for National Bullying Prevention Month in partnership with the group No Bully, which says 30 percent of students worldwide are bullied.

BK’s anti-bullying message is not the only one running online. Monica Lewinsky recently released a video that speaks out against cyberbullying.

from Creativity-Online: http://creativity-online.com/work/burger-king-bullying-jr/53014

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Burger King Dug Up a Bunch of Tweets From People Complaining About Wendy’s and Turned Them Into Ads

Talk about savage. To promote its new spicy chicken nuggets, Burger King is subtly taking aim at Wendy’s—known for its vocal, personality-driven account—on Twitter.

In March, Wendy’s announced that it was removing its popular spicy chicken nuggets from its menu and fans began venting on social media and even set up a Change.org petition asking Wendy’s to reconsider its decision.

Now, Burger King has launched its own version of the item and it’s throwing some shade at Wendy’s via social media. The burger chain evidently trolled through tweets from people complaining about not being able to get their hands on nuggets and is running promoted tweets against them so that months-old tweets populate in newsfeeds.

Take a look at a handful of the tweets Burger King paid to promote.

Read more at AdWeek: http://www.adweek.com/digital/burger-king-dug-up-a-bunch-of-tweets-from-people-complaining-about-wendys-and-turned-them-into-ads/

Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Nearly a year ago, Snap announced Spectacles, its high-tech sunglasses that records video, thanks to an integrated camera, from the wearer’s eye-level perspective. Spectacle’s branding potential has consistently intrigued marketers, as they can utilize the devices to create either organic or PR-driven buzz on Snapchat, Snap’s flagship property.

Burger King and Sainsbury’s are the first two Snap clients to use the glasses to shoot ads that appear on Snapchat. (Snap ran house ads, which were shot via Spectacles, on Snapchat earlier in the summer.) The creative difference between Spectacles’ clips and other footage lies in how the glasses capture video in a circular fashion.

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The brands’ ads are going live today, with Burger King’s ad appearing via the app in the U.S. for National Cheeseburger Day and Sainsbury’s—which is a grocery store chain—rolling out in the U.K.

“This is the first time [we’ve] produced anything on Spectacles,” said Brooke Scher Mogan, Burger King spokesperson, via an email. She also noted, “The brand has done a bunch of successful campaigns with Snapchat in the past.”

from AdWeek: http://www.adweek.com/digital/burger-king-and-sainsburys-just-ran-the-first-snapchat-ads-shot-entirely-on-spectacles/

Burger King Opened a Bus Line in Brussels to Take People to Its One Restaurant There

Brussels, Belgium, has waited a good long while for its first-ever Burger King restaurant, and the transition hasn’t been smooth.

Remember when we mentioned the brand likes to showboat? Early on, to tease its arrival in the Belgian capital, it released ads that literally asked people to choose between Burger King and the actual king of Belgium, King Philippe.

The monarchy was not having it.

Read the full story at AdWeek: http://www.adweek.com/creativity/burger-king-opened-a-bus-line-in-brussels-to-take-people-to-its-one-restaurant-there/

 

Get Fired From Your Job? You Could Collect #WhopperSeverance From Burger King

Burger King’s latest marketing stunt involves some public shaming from customers about themselves, all in the name of free food.

The flame-grilled burger chain wants people who have been fired to admit it on LinkedIn. It’s not offering them jobs, though some stand to get a bit of help finding them. The “Whopper Severance” plan offers a free Whopper to the first 2,500 people who publicly confess on LinkedIn that they were fired.

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With “Whopper Severance,” the first 100 people who participate can get a 30-minute session with online career resource The Muse. Burger King says the first 2,500 people who post “fire”-y messages between Aug. 29 and Sept. 1 will get a Whopper Severance letter and a Burger King gift card.

See more at Creativity-Online: http://creativity-online.com/work/burger-king-whopper-severance/52544