Picture this—you want to take a killer selfie, but you’re already enjoying a delicious and juicy burger, and you have a serious case of ketchup fingers. Don’t worry—McDonald’s has a solution to this timeless problem, just in time for National Selfie Day, this Thursday, June 21.
Cue the “Frylus.” It’s a handy stylus in the shape of a French fry, and it’s here to help you take your burger selfie game to the next level, while keeping your precious smartphone screen pristine and clean (because, after all, you’re a person, not an animal).
The brand is hyping its invention with a wonderfully melodramatic, snarkily artsy 60-second trailer for the product that might just sell you on the idea. The spot features Instagram persona and faux-Kardashian brother, Kirby Jenner, as the new Frylus spokesperson, and reads as much as a send-up of pretentious fashion advertising as it does a goofy promo for another piece of plastic the world surely doesn’t need.
To be fair, the fast food chain is using to the Frylus to promote its “100% Fresh Beef Quarter Pounder,” which is supposedly hotter and juicier than its predecessors—meaning the tool should be particularly helpful to anyone who might be enjoying the new patty.(McDonald’s will be giving away 100,000 of the french fry tools on Thursday, at more than 2,000 locations. (You can find them all here.)