The Truth Behind the DiGiorno-Little Caesars Mystery That Swallowed the Internet

A viral tweet sparked an investigation over the weekend into whether a Little Caesars location might be trading out its ridiculously cheap Hot-N-Readys for frozen DiGiorno pizzas. The tweet surfaced on Saturday with the caption “this can’t be happening right in front of me,” and featured a video of a Little Caesars restaurant and a shopping cart brimming with boxes of DiGiorno pizza seemingly waiting to be unloaded and baked for unsuspecting customers.

The video quickly went viral, according to People, and was fueled by all-around best person on the internet Chrissy Teigen, who retweeted the video and quipped, “the only little caesars I wanna go to.” Because the rule of being a #brand is that every trending social media topic is an opportunity to sell something, DiGiorno jumped on the bandwagon and tweeted “Same.”

Unfortunately, the explanation for the basket full of DiGiorno in the video was far less interesting than the conspiracy theory.