Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up

Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow.

stonyfield-organic-content-2017-840x460-e1499831610326.jpg

Read more on AdWeek

Advertisements

Chinese dairy looking to buy US organic yogurt giant

6481de695c9e3ca2f31c318750e1ce47.jpg

Yili Industrial Group Co. has bid around $850 million to buy the Danone-owned Stonyfield and is now considered a favorite in the auction, two sources close to the process told The Post.

Continue reading

Kraft ad teaches moms how to swear in front of their ‘monkey-flunking’ kids

Kraft Heinz and agency CP+B released a foul-mouthed digital video spot that has a mother’s swearing censored with a Kraft Macaroni & Cheese noodle as she tries to come up with kid-friendlier alternatives like “monkey-flunking,” according a press release from the company. Released just ahead of Mother’s Day, the ad has gone viral, according to Mashable, being viewed nearly 2.4 million times on YouTube.

Continue reading

The a2 Milk Company selects The Escape Pod as AOR

NewPackShots_ChocPNG.png

“a2 Milk is a brand that will positively impact the lives of millions of Americans in a fundamentally important way. It’s got a great future ahead of it and we at The Escape Pod couldn’t be happier to bring their brand proposition to life in the most dramatic and impactful manner possible,” said Vinny Warren, the agency’s Executive Creative Director and co-founder.

Continue reading